How Good Content Builds Business

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Learn to establish your business with informative & interesting content to build quality business relationships.

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How Good Content Builds Business

  1. 1. CONTENT CREATION How Good Content Builds Business
  2. 2. WHO AM I? -College Graduate -Former News Junkie -Entrepreneur Interests: Social Media Technology Business Musicals!!
  3. 3. WHY CONTENT? EDUCATE INFORM ENTERTAIN W. Social Marketing andrea@wsocialmarketing.com
  4. 4. WHY WOULD YOU WRITE? INFORMATION EXPERTISE THOUGHT LEADERSHIP BUILDING TRUST W. Social Marketing andrea@wsocialmarketing.com
  5. 5. NO WAITING AROUND MEDIA IS GREAT BUT..... WHY NOT CREATE YOUR OWN CONTENT? W. Social Marketing andrea@wsocialmarketing.com
  6. 6. COMPANY CONTENT CAN BE.... DEVELOPMENTS EXPERTISE MILESTONES & ACCOMPLISHMENTS PRODUCT/SERVICE INFORMATION W. Social Marketing andrea@wsocialmarketing.com
  7. 7. HOW DOES YOUR CONTENT PROVIDE VALUE FOR CUSTOMERS? W. Social Marketing andrea@wsocialmarketing.com
  8. 8. QUESTIONS? W. Social Marketing andrea@wsocialmarketing.com
  9. 9. KINDS OF CONTENT W. Social Marketing andrea@wsocialmarketing.com
  10. 10. BLOGS W. Social Marketing andrea@wsocialmarketing.com
  11. 11. WHAT’S YOUR BLOG? COMPANY BLOG W. Social Marketing andrea@wsocialmarketing.com
  12. 12. WHAT’S YOUR BLOG? CEO BLOG W. Social Marketing andrea@wsocialmarketing.com
  13. 13. WHAT’S YOUR BLOG? INDUSTRY BLOG W. Social Marketing andrea@wsocialmarketing.com
  14. 14. WHAT’S YOUR BLOG? PRODUCT OR DEPARTMENT BLOG W. Social Marketing andrea@wsocialmarketing.com
  15. 15. WHAT’S YOUR BLOG? CUSTOMER SERVICE BLOG W. Social Marketing andrea@wsocialmarketing.com
  16. 16. WEBSITE HOW DO YOU RATE WEBSITE FOR LEAD GENERATION? W. Social Marketing andrea@wsocialmarketing.com
  17. 17. PRESS RELEASES THINK INBOUND WITH PRESS RELEASES W. Social Marketing andrea@wsocialmarketing.com
  18. 18. PRESS RELEASE TIPS POST PRESS RELEASE TO WEBSITE OR BLOG REMEMBER KEYWORDS IN PRESS RELEASE HEADLINE & BODY POST PRESS RELEASE TO SOCIAL NETWORKING SITES W. Social Marketing andrea@wsocialmarketing.com
  19. 19. BLOG TIPS CREATE RSS FEEDS FOR PRESS PAGE & COMPANY BLOG CREATE AUTOMATED FEEDS FOR NEW POSTS TO SOCIAL NETWORKING SITES W. Social Marketing andrea@wsocialmarketing.com
  20. 20. OTHER TYPES OF CONTENT SLIDES DOWNLOADABLE PDFS PODCASTS VIDEO PHOTOS W. Social Marketing andrea@wsocialmarketing.com
  21. 21. CONTENT DISTRIBUTION SOCIAL MEDIA FORUMS/GROUPS VIDEO HOSTING SITES WEBSITES W. Social Marketing andrea@wsocialmarketing.com
  22. 22. WHY CONTENT FOR YOUR BUSINESS? W. Social Marketing andrea@wsocialmarketing.com
  23. 23. GETTING MORE BUSINESS RELATIONSHIPS PROSPECTS CLIENTS W. Social Marketing andrea@wsocialmarketing.com
  24. 24. HOMEWORK ASSIGNMENT Find company or individual blogs you like to read Research other company’s online collateral Follow those companies on social media RESEARCH W. Social Marketing andrea@wsocialmarketing.com
  25. 25. QUESTIONS? W. Social Marketing andrea@wsocialmarketing.com
  26. 26. Andrea Walker www.wsocialmarketing.com Twitter: @andreafwalker andrea@wsocialmarketing.com Linkedin: http://www.linkedin.com/in/wsocialmarketing

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