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Melt - The theory

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As a result of technological advancement, our material and immaterial worlds are melting together. This has huge repercussions for every company.

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Melt - The theory

  1. As material and immaterial worlds melt, new business opportunities arise. M i i k k a L e i n o n e n #melt TheTheory
  2. Imaginetheworldasabox thatcontainseverythingwedo, sense,know,andimagine.
  3. #melt
  4. Theboxcanbe dividedintwo.
  5. #melt
  6. THIS IS THE MATERIAL WORLD #melt
  7. THIS IS THE IMMATERIAL WORLD THIS IS THE MATERIAL WORLD #melt
  8. Objects Actions Emotions Knowledge Competences #melt
  9. Definingqualities oftheseworlds?
  10. SCARCITY #melt
  11. SCARCITY ABUNDANCE #melt
  12. Immaterial can’t be owned, boxed, 
 or protected. Material can be controlled, repeated, and measured. #melt
  13. 2NDMILLENNIUM Business models of the Business models of the 3RDMILLENNIUM #melt
  14. Reasons Why companies are migrating towards the immaterial world? 3
  15. OUR NEEDS ARE MORE IMMATERIAL. 1 Immaterial value has overtaken material value as a competetive factor.
  16. FIERCE GLOBAL COMPETITION IN THE MATERIAL WORLD. 1 2 Material world offers fewer ways for companies to outshine their rivals amid global competition.
  17. TECHNOLOGY IS MELTING THE MATERIAL AND IMMATERIAL 
 WORLD. 2 1 Networked computing enables the creation of new services, communication channels, and revenue generation. Companies no longer necessarily need to manufacture material products. 3
  18. How? 3 Technologyismeltingworlds?
  19. Immaterialelements arebecomingmoretangible. #melt
  20. Thinking Immaterialelements arebecomingmoretangible. #melt Emotions and thinking gain increasingly visible and concrete forms of existence through, for example, the social media.
  21. Emotions Immaterialelements arebecomingmoretangible. #melt Emotions and thinking gain increasingly visible and concrete forms of existence through, for example, the social media.
  22. Thematerialworldispushinginto theimmaterialworld. #melt
  23. Information Thematerialworldispushinginto theimmaterialworld. #melt News, entertainment, and information have begun to lose their one-sided, material form.
  24. Services Thematerialworldispushinginto theimmaterialworld. As a company’s services become more immaterial, immaterial elements 
 like preferences become inseparable parts of the service. #melt
  25. 3DPrinting? Thematerialworldispushinginto theimmaterialworld. #melt 3D-printable plans and models can be endlessly combined and shaped in intangible form, 
 and traded in both intangible and tangible forms.
  26. Technology has caused the material and immaterial worlds to increasingly overlap. #melt
  27. Technology has caused the material and immaterial worlds to increasingly overlap. melt I decided to call 
 this new world… #melt
  28. Internet melt Melt has many names: #melt Data networks Servitization Industrial InternetHome automation Sharing economy Social media AI Internet of things Digitalization
  29. Inmeltthematerialandimmaterial worldsinteractconstantly, formingtwoloops.
  30. IMMATERIAL LOOP
  31. MATERIAL LOOP
  32. Tobeutilized
 astoolsfor innovation
 andstrategy,
 loopsneedto
 bedividedup.
  33. For example, information can be extracted from an object. Elements become scalable and can be conveniently combined with other elements, creating new innovation potential. MAKES MATERIAL ELEMENTS INTANGIBLE. Free
  34. Melting has always had an effect on the material world. For example, the digitalization of a company’s products soon influences the requirements and success factors of the entire sector. SHAPES THE MATERIAL WORLD. Shape
  35. Immaterial elements flow towards the material world. Flow means turning elements into something that can be accessed and shared by others. MAKES IMMATERIAL ELEMENTS MORE TANGIBLE. Flow
  36. An immaterial loop amplifies immaterial elements, thrusting them into motion. Some immaterial elements are important amplifiers of the immaterial world. Boldness creates boldness, love creates love. AMPLIFIES THE IMMATERIAL WORLD. Amplify
  37. Letmegiveyouanexample…
  38. Just had an exceptionally good run! And the weather was just perfect! EXAMPLE Smartphones Control of fire, agriculture, the wheel, printing machine, steam machine, vaccinations… A smartphone may not exactly compare to these inventions, but it does represent a key innovation that defines our life as we know it. #melt
  39. Youbuy asmartphone.1 #melt
  40. The phone and apps provide information.2 Information creates knowledge, competences, and emotions. 3 Youbuy
 asmartphone.1 AUTONOMOUS ENRICHMENT Devices support human thinking and action even when people don’t actively produce information. This is called A B C #melt
  41. 4 The phone affects your behavior. #melt AUTONOMOUS ENRICHMENT Devices support human thinking and action even when people don’t actively produce information. This is called A B C
  42. Your behavior creates information. 5 PERSONAL ENRICHMENT People generate information, which is then enriched back by their device. This is called A B C #melt
  43. Information creates knowledge, competences, and emotions. 6 #melt PERSONAL ENRICHMENT People generate information, which is then enriched back by their device. This is called A B C
  44. 7 You allow the phone to tap into your competences and emotions. #melt PERSONAL ENRICHMENT People generate information, which is then enriched back by their device. This is called A B C
  45. 8 The phone affects your behavior. #melt PERSONAL ENRICHMENT People generate information, which is then enriched back by their device. This is called A B C
  46. SOCIAL ENRICHMENT People produce information for each other, which influences their thinking and behavior. This is called A B C 9People share information. 10 Information multiplies knowledge, competences, and emotions. 11 People share competences, experiences, and emotions. 12 Other people’s emotions and competences affect your behavior. #melt
  47. Learntoseetheloopsinyourbusiness, andyoumayfindsomesurprisinginsight. #melt
  48. WWW.MIIKKALEINONEN.COM Youarenowfamiliarwith thebasictheorybehindmelt. Buy Now! Formoreinformationgoto… Youmaycopy,modifyandusetheseideasasyouwish.
  49. Don’tfixyourstrategy. Fixyourphilosophy.

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