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B2B
Social
Media
Palette
Social Media:
What are your tools
and channels?
B2B
Owned
www.
Intra
Extra
Owned
www.
Intra
Extra
Your serious
business face.
YAWN
MAIL
Owned
One Way
&Static
www.
Intra
Extra
PRINT
YAWN
MAIL
Owned
One Way
&Static
www.
Intra
Extra
PRINT
You say.
You write.
You print.
You mail.
YAWN
MAIL
Owned
One Way
&Static
www.
Intra
Extra
PRINT
Industry
Specific
Brochure
News-
letter
Magazine
PICS
VIDEO
PDF
YAWN
MAIL
Owned
One Way
&Static
Shared
Content
www.
Intra
Extra
PRINT
Brochure
Magazine
Industry
Specific
News-
letter
PICS
VIDEO
PDF
YAWN
MAIL
Owned
One Way
&Static
Shared
Content
www.
Intra
Extra
PRINT
Brochure
You
share.
People
use.
People
.
Magazine
Industry
Specific
News-
letter
PICS
VIDEO
PDF
YAWN
MAIL
Owned
One Way
&Static
Shared
Content
www.
Intra
Extra
PRINT
Brochure
Magazine
Industry
Specific
News-
letter
BLAH
BLAH
PICS
VIDEO
PDF
YAWN
MAIL
BLOGS
Owned
One Way
&Static
Shared
Content
Live!
www.
Intra
Extra
PRINT
Brochure
Magazine
Industry
Specific
News-
letter
BLAH
BLAH
PICS
VIDEO
PDF
YAWN
MAIL
BLOGS
Owned
One Way
&Static
Shared
Content
Live!
www.
Intra
Extra
PRINT
Brochure
Magazine
Industry
Specific
News-
letter
You said, she
said, he said,
and then you
all laughed!
BLAH
BLAH
PICS
VIDEO
PDF
YAWN
MAIL
BLOGS
Owned
One Way
&Static
Shared
Content
Live!
www.
Intra
Extra
Industry
Specific
Custom
PRINT
Brochure
Magazine
Industry
Specific
News-
letter
How to master
your palette?
Owned
www.
Intra
Extra
Audit.
Is your content sending the right
message? Is it up to date?
Can you find it with Google?
Let People Share.
Does your site have these buttons?
And this?
YAWN
MAIL
One Way
&Static
PRINT
Industry
Specific
Brochure
News-
letter
Magazine
YAWN
MAIL
One Way
&Static
PRINT
Industry
Specific
Brochure
News-
letter
Magazine
Basics.
See that all the important
stuff here is correct and
linking to you.
YAWN
MAIL
One Way
&Static
PRINT
Industry
Specific
Brochure
News-
letter
Magazine
Basics.
See that all the important
stuff here is correct and
linking to you.
Right info?
Are all your employees here?
Are all your feeds linked
here?
YAWN
MAIL
One Way
&Static
PRINT
Industry
Specific
Brochure
News-
letter
Magazine
Basics.
See that all the important
stuff here is correct and
linking to you.
Right info?
Are all your employees here?
Are all your feeds linked
here?
Old is still good.
Printed material has a good
push effect and the
magazine content can
easily be transformed into
many social media formats.
PICS
VIDEO
PDF
Shared
Content
PICS
VIDEO
PDF
Shared
Content
Select and use.
Don't use them all. Pick
the ones that suit your
needs and the ones
your audience is most
familiar with.
PICS
VIDEO
PDFs
Shared
Content
Select and use.
Don't use them all. Pick
the ones that suit your
needs and the ones
your audience is most
familiar with.
Create and share.
Re-package all your
content to suit selected
services.
BLAH
BLAH
BLOGS
Live!
Industry
Specific
Custom
BLAH
BLAH
BLOGS
Live!
Industry
Specific
Custom
This is not a must.
But it really helps getting
your message through.
Ask first.
What mediums are your
audience using?
Go with those.
All aboard!
Train your staff to be
social media savvy.
Owned
One Way
&Static
Shared
Content
Live!
www.
Intra
Magazine
News-
letter
This could
be your
palette.
Owned
One Way
&Static
Shared
Content
Live!
www.
Intra
Magazine
News-
letter
Now link them
all together!
Owned
One Way
&Static
Shared
Content
Live!
www.
Intra
Magazine
News-
letter
Celebrate
your content.
Now link them
all together!
Owned
One Way
&Static
Shared
Content
Live!
www.
Intra
Magazine
News-
letter
Celebrate
your content.
Ask people to join
the discussion.
Now link them
all together!
Owned
One Way
&Static
Shared
Content
Live!
www.
Intra
Magazine
News-
letter
Celebrate
your content.
Ask people to join
the discussion.
Link, link, link.
Link, link, link.
Now link them
all together!
Owned
One Way
&Static
Shared
Content
Live!
www.
Intra
Magazine
News-
letter
Celebrate
your content.
Ask people to join
the discussion.
Link, link, link.
Link, link, link.
Remember
to show it all
here aswell.
Now link them
all together!
Case:
Owned
One Way
&Static
Shared
Content
Live!
Owned
One Way
&Static
Shared
Content
Live!
www.
Owned
One Way
&Static
Shared
Content
Live!
Brochure
Magazine
Owned
One Way
&Static
Shared
Content
Live!
Owned
One Way
&Static
Shared
Content
Live!
Owned
One Way
&Static
Shared
Content
Live!
Brochure
Magazine
www.
B2B Social Media Palette

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B2B Social Media Palette