Melt Frame Course no 1

Miikka Leinonen
Miikka LeinonenMaster of None at Ghost
••
melt frame Themostversatile innovationtoolaround! COURSE #1 THE BASICS MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) SUPER SIMPLE GUIDE
THIS IS HOW IT WORKS…
MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) ADD YOUR SERVICE HERE Just the name of your service or brand. Simple as that. 1 2 3 4 5 6 7 8 9
MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) WHAT DOES IT DO FOR THE CUSTOMER? Write down the tangible stuff. Skateboard shop, for example, offers skateboards and a place to hang out. 1 2 3 4 5 6 7 8 9
MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) WHAT IMMATERIAL DOES IT DELIVER? How does it make people feel? Does it provide them with knowledge or does it support their creativity or sense of belonging? 1 2 3 4 5 6 7 8 9
MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) CUSTOMER’S IMMATERIAL NEEDS List all relevant needs. Do people seek excitement? What are their emotional needs? Are they looking for social status? MATERIAL NEEDS DOES YOUR OFFERING MEET PEOPLES’ NEEDS? If yes, great! If not, go back a few steps. What physical needs do they have? 1 2 3 4 5 6 7 8 9
MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) FEATURES, PROCESSES AND PARTNERS THAT MAKE IT HAPPEN List the components of your business that create the effects. They can be produced by you or someone in your ecosystem. 1 2 3 4 5 6 7 8 9
MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) List material stuff that would be a great asset for your service: Objects, actions, places, people… 1 2 3 4 5 6 7 8 9 MATERIAL THAT SURROUNDS YOU
MATERIAL THAT SURROUNDS YOU WHAT YOU CAN USE PROCESSES AND FEATURES THAT PULL THEM TO YOUR SERVICE MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) What elements can you melt into your service? And what makes it happen? E.g. place transforms into location data with a mobile phone+app. 1 2 3 4 5 6 7 8 9
MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) List all immaterial that is relevant to your business. 
 For example, a customer’s experience and passion, 
 connections, knowledge, altruism, social status, creativity… IMMATERIAL ELEMENTS THAT SURROUND YOU 1 2 3 4 5 6 7 8 9
ELEMENTS YOU CAN USE PROCESSES AND FEATURES THAT PULL THEM TO YOUR SERVICE MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) What elements can you melt into your service? And what features and partnerships accomplish that? IMMATERIAL ELEMENTS THAT SURROUND YOU 1 2 3 4 5 6 7 8 9
SMALL RECAP:
THIS IS YOUR VALUE PROPOSITION WHAT IMMATERIAL DO YOUR CUSTOMERS NEED? WHAT IMMATERIAL 
 DO YOU PROVIDE? MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) WHAT MATERIAL DO YOUR CUSTOMERS NEED? WHAT MATERIAL 
 DO YOU PROVIDE? OUR SERVICE ANSWERS THE NEED FOR… 1 2 3 4 5 6 7 8 9
WHAT IMMATERIAL SURROUNDS YOU? WHAT IMMATERIAL CAN YOU USE? WHAT MATERIAL SURROUNDS YOU? WHAT MATERIAL CAN YOU USE? MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) 1 2 3 4 5 6 7 8 9 THESE ARE YOUR RESOURCES WE CAN USE…
MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) AND THIS IS WHAT YOU DO 1 2 3 4 5 6 7 8 9 WHAT CREATES THE VALUE FOR YOUR CUSTOMER? WHAT LINKS THE RESOURCES TO YOUR SERVICE? MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) OUR KEY FEATURES ARE…
MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) 1 2 3 4 5 6 7 8 9 4 isa KEY FEATURE/PROCESS Ourservice, NAME OF SERVICE 5 Ithelps DEFINED AUDIENCE SOLVE A PROBLEM / ANSWER A NEED WHAT IS SO UNIQUE ABOUT IT? Ituses INNOVATIVE FEATURES OR PROCESSES UTILISE OR COMBINE RESOURCES to EFFECT producing ELEVATOR PITCH 1 . 4 . 7 9 86 2 3 . www.themeltframe.com
MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) 1 2 3 4 5 6 7 8 9 4 isa Ourservice, Ithelps WHAT IS SO UNIQUE ABOUT IT? Ituses to producing ELEVATOR PITCH . . . THE MELT FRAME VISUAL THINKING TOOLSET INNOVATORS COMMUNICATE THEIR IDEAS SIMPLE INTUITIVE PATTERNS MAKE THINKING TANGIBLE A SHARED INNOVATION LANGUAGE www.themeltframe.com
MAP YOUR SERVICE USING THE MELT FRAME DOWNLOAD YOUR FREE MELT FRAME BUY A HUGE WORKSHOP POSTER Goto www. themeltframe .com formore information
MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) COURSE #2 ECOSYSTEM ROLES COURSE #3 NEW RESOURCES COURSE #4 COMMUNITY WHAT NEXT? Stuck in a shrinking role in your customer’s life? Why not leap into 
 a new role! What could your customers do for you? What data could we combine with our service? What would inspire people to start buzzing around your service?
WWW.THEMELTFRAME.COM MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand)
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Melt Frame Course no 1

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Business

3 minute guide. Learn how to use the most versatile innovation tool around!

Miikka Leinonen
Miikka LeinonenMaster of None at Ghost

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Melt Frame Course no 1

  • 1. melt frame Themostversatile innovationtoolaround! COURSE #1 THE BASICS MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) SUPER SIMPLE GUIDE
  • 3. MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) ADD YOUR SERVICE HERE Just the name of your service or brand. Simple as that. 1 2 3 4 5 6 7 8 9
  • 4. MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) WHAT DOES IT DO FOR THE CUSTOMER? Write down the tangible stuff. Skateboard shop, for example, offers skateboards and a place to hang out. 1 2 3 4 5 6 7 8 9
  • 5. MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) WHAT IMMATERIAL DOES IT DELIVER? How does it make people feel? Does it provide them with knowledge or does it support their creativity or sense of belonging? 1 2 3 4 5 6 7 8 9
  • 6. MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) CUSTOMER’S IMMATERIAL NEEDS List all relevant needs. Do people seek excitement? What are their emotional needs? Are they looking for social status? MATERIAL NEEDS DOES YOUR OFFERING MEET PEOPLES’ NEEDS? If yes, great! If not, go back a few steps. What physical needs do they have? 1 2 3 4 5 6 7 8 9
  • 7. MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) FEATURES, PROCESSES AND PARTNERS THAT MAKE IT HAPPEN List the components of your business that create the effects. They can be produced by you or someone in your ecosystem. 1 2 3 4 5 6 7 8 9
  • 8. MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) List material stuff that would be a great asset for your service: Objects, actions, places, people… 1 2 3 4 5 6 7 8 9 MATERIAL THAT SURROUNDS YOU
  • 9. MATERIAL THAT SURROUNDS YOU WHAT YOU CAN USE PROCESSES AND FEATURES THAT PULL THEM TO YOUR SERVICE MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) What elements can you melt into your service? And what makes it happen? E.g. place transforms into location data with a mobile phone+app. 1 2 3 4 5 6 7 8 9
  • 10. MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) List all immaterial that is relevant to your business. 
 For example, a customer’s experience and passion, 
 connections, knowledge, altruism, social status, creativity… IMMATERIAL ELEMENTS THAT SURROUND YOU 1 2 3 4 5 6 7 8 9
  • 11. ELEMENTS YOU CAN USE PROCESSES AND FEATURES THAT PULL THEM TO YOUR SERVICE MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) What elements can you melt into your service? And what features and partnerships accomplish that? IMMATERIAL ELEMENTS THAT SURROUND YOU 1 2 3 4 5 6 7 8 9
  • 13. THIS IS YOUR VALUE PROPOSITION WHAT IMMATERIAL DO YOUR CUSTOMERS NEED? WHAT IMMATERIAL 
 DO YOU PROVIDE? MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) WHAT MATERIAL DO YOUR CUSTOMERS NEED? WHAT MATERIAL 
 DO YOU PROVIDE? OUR SERVICE ANSWERS THE NEED FOR… 1 2 3 4 5 6 7 8 9
  • 14. WHAT IMMATERIAL SURROUNDS YOU? WHAT IMMATERIAL CAN YOU USE? WHAT MATERIAL SURROUNDS YOU? WHAT MATERIAL CAN YOU USE? MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) 1 2 3 4 5 6 7 8 9 THESE ARE YOUR RESOURCES WE CAN USE…
  • 15. MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) AND THIS IS WHAT YOU DO 1 2 3 4 5 6 7 8 9 WHAT CREATES THE VALUE FOR YOUR CUSTOMER? WHAT LINKS THE RESOURCES TO YOUR SERVICE? MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) OUR KEY FEATURES ARE…
  • 16. MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) 1 2 3 4 5 6 7 8 9 4 isa KEY FEATURE/PROCESS Ourservice, NAME OF SERVICE 5 Ithelps DEFINED AUDIENCE SOLVE A PROBLEM / ANSWER A NEED WHAT IS SO UNIQUE ABOUT IT? Ituses INNOVATIVE FEATURES OR PROCESSES UTILISE OR COMBINE RESOURCES to EFFECT producing ELEVATOR PITCH 1 . 4 . 7 9 86 2 3 . www.themeltframe.com
  • 17. MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) 1 2 3 4 5 6 7 8 9 4 isa Ourservice, Ithelps WHAT IS SO UNIQUE ABOUT IT? Ituses to producing ELEVATOR PITCH . . . THE MELT FRAME VISUAL THINKING TOOLSET INNOVATORS COMMUNICATE THEIR IDEAS SIMPLE INTUITIVE PATTERNS MAKE THINKING TANGIBLE A SHARED INNOVATION LANGUAGE www.themeltframe.com
  • 18. MAP YOUR SERVICE USING THE MELT FRAME DOWNLOAD YOUR FREE MELT FRAME BUY A HUGE WORKSHOP POSTER Goto www. themeltframe .com formore information
  • 19. MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand) COURSE #2 ECOSYSTEM ROLES COURSE #3 NEW RESOURCES COURSE #4 COMMUNITY WHAT NEXT? Stuck in a shrinking role in your customer’s life? Why not leap into 
 a new role! What could your customers do for you? What data could we combine with our service? What would inspire people to start buzzing around your service?
  • 20. WWW.THEMELTFRAME.COM MATERIAL EFFECTS Material elements produced by your service. MATERIAL RESOURCES MELT ECOSYSTEM Assets you can combine with your service. IMMATERIAL RESOURCES Assets you can combine with your service. IMMATERIAL EFFECTS Immaterial elements produced by your service. MATERIAL NEEDS MATERIAL SURROUNDINGS Assets you would like to combine with your service. E.g. People, Objects, Actions, Places... Material elements your stakeholders need. IMMATERIAL NEEDS Immaterial elements your stakeholders need. IMMATERIAL SURROUNDINGS Assets you would like to combine with your service. Features and partnerships that transform material elements into resources and combine them with your service. Features and partnerships that produce the material effect. Do the effects match the needs? Do the effects match the needs? Features and partnerships that produce the immaterial effect. Features and partnerships that transform immaterial elements into resources and combine them with your service. E.g.Emotions,Com petence,K now ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of co m m unity,Recognition,Admiration,Curiosity… E.g. Objects, Actions, Places, Change of current status… Service (or brand)