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Driving Social Media PR

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Eric Mower + Associates
Eric Mower + Associates

Entrepalooza Presentation - 05.20.2010 on Social Media PR

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Driving Social Media PR Entrepalooza 05.20.2010
This presentation is brought to you by
Why I really fell for social media
Why Jill fell for social media
What we’ll cover ,[object Object],[object Object],[object Object],[object Object],[object Object]
The promise of the Internet ,[object Object],[object Object],[object Object],[object Object]
The promise of the Internet
But we know the Media Landscape is Changing…blah, blah, blah ,[object Object],[object Object],[object Object]
PR 2.0 ,[object Object],[object Object],[object Object],[object Object]
PR 2.0- What we’ve seen ,[object Object],[object Object],[object Object]
PR 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]
PR 2.0 ,[object Object],[object Object]
Still think this is a fad?
Social Network Users ,[object Object]
Social Networking TRADITIONAL MEDIA SOCIAL MEDIA Letter to editor Immediate posting Written for the brand Created by the brand Editor in control Consumer in control Crisis grows slowly Crisis happens before it’s a crisis Informative Shock value; provocative Journalists decide the news Anyone can make the news
How People use Social Networks ,[object Object],[object Object],[object Object]
 
LinkedIn is a business social network. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Remember me?
[object Object],[object Object],Get Linked
 
 
 
 
 
 
Facebook Frenzy ,[object Object],[object Object],[object Object],[object Object],Source: http://www.facebook.com/press/info.php?statistics
Facebook is after the social graph.
Facebook ,[object Object],[object Object]
 
 
Using Facebook for Social Media PR ,[object Object],[object Object]
 
Unwinding with Seagram’s Escapes
 
[object Object],Twitter for Social Media PR
 
 
 
Social Bookmarking – mmm… Delicious!
[object Object],[object Object],[object Object],Social Bookmarking Client News: http://delicious.com/EMABuffPR/Publicity%2C
Delicious
 
From “Google Alert” to “What’s New”
 
Social Media Newsrooms
Social Media Newsrooms ,[object Object],[object Object],[object Object],[object Object]
But it’s not only about press releases… ,[object Object],[object Object],[object Object],[object Object]
Social Media Newsroom embedded: http://www.wnyford.com/rss.aspx
Additional benefits of SMRs ,[object Object],[object Object],[object Object],[object Object]
Social Media Releases… think about: ,[object Object],[object Object],[object Object],[object Object],http://pitch.pe/52697
Exploring a Social Media Release
When and How to Use a SMR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Releases Allow You To: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Content Can Live Online ,[object Object],[object Object],[object Object],[object Object],http://tinyurl.com/34o3ntq
Embed Audio ,[object Object],[object Object],[object Object],[object Object],http://pitch.pe/59546
So what now? ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Client News: http://delicious.com/EMABuffPR/Publicity%2C

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Driving Social Media PR

Editor's Notes

  1. This is where you tell the story about you. I’m going to talk to you today about social media and PR. First of all, I should add an caveat. I’m a PR professional who uses social media. I’m not a social media expert, but then social media is about three minutes old, so who is? As entrepreneurs, social media can extend the life of a good idea. I got into social media because at EMA, we care about it. Some people think PR and social media go hand in hand. I know for me, it helps extend the ideas we have. For example, let me tell you about a goat.
  2. Those stories would end up here.
  3. Jill- apple story Allison- Informative – Shock value- skunkpost
  4. This is where you tell the story about you. I’m going to talk to you today about social media and PR. First of all, I should add an caveat. I’m a PR professional who uses social media. I’m not a social media expert, but then social media is about three minutes old, so who is? As entrepreneurs, social media can extend the life of a good idea. I got into social media because at EMA, we care about it. Some people think PR and social media go hand in hand. I know for me, it helps extend the ideas we have. For example, let me tell you about a goat.
  5. Really is Eric Mower. Has a linked in profile
  6. Group:
  7. Answer a question, become an expert
  8. Your company can make news
  9. IF Facebook were a country – it would be the 3 rd largest in the world. More members than U.S. has residents.
  10. FB connects people based on your likes, not just your geography. Pose a questions – are you on facebook?
  11. If your brand or category didn’t have a Facebook page, it does now. Go to Facebook and do a search. EMA has a Facebook page, but this is the community page, created by Facebook.
  12. Facebook can also spread news on blogs, in traditional venues like this one from the Washington Post. At bottom of a Washington Post article, it shows me who else I am connected to that likes… if I am logged into facebook.
  13. Your own personal “What’s new” page
  14. Time Warner cable has the strategy of spreading news for their clients. So this is essentially them spreading news their clients make.
  15. Search.twitter.com Floral filter: links Returns articles/content on flowers. These results show individuals talking about marketing on Twitter. If you find what they say to be interesting or of value to you, follow them. Converse with them. Get smarter from them.