Influencer Marketing

1. Influencer Marketing

2. Influencer Marketing, definition and relevance
• Influence is the ability to affect, whether positively or negatively, the
behavior or character of an individual or situation. An influencer is
therefore a person or group of people that have the ability to sway or
affect a larger group of persons
• One of the major challenges in every market or commerce
environment, whether online or offline, is how to reach the targeted
clients in a more effective way.
• Considering the potentially large number of clients, it becomes much
wiser to approach a particular group which has more sway over a larger
base of your targeted audience.
• Influencer Marketing is therefore the utilization of key individuals who
can in turn unlock access to a larger and more desirable target market.

3. Types and examples of Influencers
• This type of marketing model can be divided into two types; internal and
external.
1. Internal influencer marketing is where, the vendor utilizes previous
interactions with clients, to come up with a list of existing regulars who
have influenced other persons to purchase products. This could for
instance be a client who influenced his/her friends or family to buy a
particular product, after liking it themselves.
2. External influencer marketing does not involve an existing client or
clientele base, and instead uses external forces to attract new clients and
generate sales. These particular method is good for startups who do not
yet have any sales history.
• Examples of influencers include; Bloggers, internet
marketers, journalists, publishers and even online or on air
advertisers, among others. These particular group of people, have the
ability to affect buying patterns of a specific targeted clientele base.