Social media content creation

1. Social Media
Content Creation

2. Anggraini Hapsari
Inhype.com
2015 - 2016 FASHION/LIFESTYLE EDITOR
Group M Connect
DANCOW, Tim-Tam, Good Time, Dulux, Lifebuoy, Ichi Ocha,
Citarasa Indonesia
2016 - 2018 COMMUNITY MANAGER
2018 - NOW SOCIAL MEDIA SPECIALIST
Gramedia Digital Nusantara
Gramedia.com, Gramedia Digital, Toko Kasur, GDN Journal,
The Readers Fest

3. Managing Social Media
How they think it is How it actually is
Pick a photo
Create Caption
Post

4. How it isACTUALLY
2.
Know your
audience
3.
Create your
own identitiy
4.
Know your
Goals
5.
Create a plan
8.
Maintain
9.
Measure
1.
Know your
why
6.
Gather
Inspiration
7.
Time to
create!

5. Know Your Why
Why do businesses need to build social
media presence?
What are the advantages of having
social media for your business?
1.

6. That's where your customers
most probably are:
150 M users in Indonesia
Why do we
need it?
Customers are already
doing their own research.
Build thought
leadership
(Hootsuit & Dailysocial report, 2019)
Cost Effective
Gain Marketplace
Insights
Foster relationships
with customers
Increase Brand
Awareness &
Loyalty
Give customers
added values

7. Know Your
Audience
Do you really know who are you
talking to?
Age
Gender
Status
Geography
Lifestyle
Behaviour
The more we know the better!
2.

8. Know Your Audience
Their Persona Their Pain Their Process
Who are they? What do they feel? How they solve their
problems?

9. Fun Fact: People like to be read!
Build Their Persona(s)

10. Create Your Own
Identity
On social media, you need to
humanize your brand.
Persona
Tone & Language
Style Guide
General Dos & Don'ts
Humanize your brand when talking to
your audience.
3.

11. Mimin
Misterius
Galau
Dewasa Muda
Avid Reader
Humoris
Pintar
Romantis

12. Know Your Goals
Make sure your content support
your business goals.
Reach new customers?
Introduce new products?
Expand new business?
Be SMART!
4.

13. easurable
Reach 100% followers
and 50% engagement
growth in one year
Grow massive social
media presence
S
M
A
R
T
pecific
chievable
elevant
ime-Related

14. Source: Hootsuite

15. Create a Plan
Planning is key to make sure you
can achieve your goals!
Breakdown strategy
Determine Big Messages
Make Content Pillars
Distribute
5.

16. Let's do a
Case Study!

17. Problem Solution Action
START

18. Improving literacy across Indonesia also matters hugely
because reading is arguably the learning tool par excellence,
through which most other skills and knowledge are acquired.
[headfoundation.org]
Indonesia has a
reading problem.

19. Making books more
accessible can be one of
the solutions.
Inearly all connected users are accessing the internet through
their smartphones. Smartphone users in rural area are also
growing, (Thinkwithgoogle)
Making books in digital form can help cuts off access problems.

20. Determine your vision to
commence next action.
Our vision is to support the growth of Indonesian literacy by
making books more easily accessible and promote reading
culture by inspiring audience to read more.
#BacaJadiLebihMudah

21. Big Message Social Media Content

22. #BacaJadiLebihMudah(Big Message)
Content
Pillars
Lifestyle
Educational Entertainment Product
Campaign
Break it Down

23. Lifestyle
Educational
Entertainment
Product
Campaign
Tips, Life-Hacks,
Inspiration, Tutorials
News,
Facts,
Findings
Games,
Trivias, Fun
facts
Features, Promo,
Reccomendations
, Review
Competition,
Activity
Video
Article
Survey
Infographic
Polling
Contest
Interview
Question
Photos
Content Pillar Portion
Types
Combine

24. Do You Need
Them All?
Most popular social
network in the world
marketing to a general
consumer market.
Best for product reviews,
instructional videos, and similar
kinds of content, especially
when you're educating part of
your target market.
Target young, hip
demographics, in urban
areas. Good for fashion and
tech brands. Good for user
generated content.
Community of workers
and business owners who
share and connect on a
professional level. Best
for B2B.
Keeping up on trends,
continuous lifestream of
information, quick
responses, and good for
user generated contents.

25. Gather Inspiration
Without it, your content will most
likely be dry and uninspiring
Gather as much references as you
can
Move away from your screen if
necessary
6.

26. From
artists/creators
you like
Research from
competitors
From accounts
you follow
From trends Brainstorm!
From books
& articles
you read

27. Time to Create!
(Finally!)
1. Break down the big theme
2. Determine the distribution
3. Create caption and give visual
reference
4. Review
7.

28. Breakdown the big theme: create content calendar1.
Theme: Smart- Living
Source: Gramedia Digital Content Plan - September 2019

29. 2. Determine The Distribution , create caption and
visual guidelines
Source: Gramedia Digital Content Plan - October 2019
Where the content will be distributed
When the content
will be published
Caption
Visual brief and text
on visual

30. 3. Review them before posting
Source: Gramedia Digital Content - October 2019

31. The format may vary according to the type of content
Source: Gramedia.com Content Calendar - November 2019

32. Some Tips for
Making Caption
Pay attention
to length
Break into
sections
Add call to
actions

33. Maintain
Just posting is not enough
Know best time to post
Monitor
Respond
Support with ads
8.

34. Measure
Know which number to look into
to measure your success
9.

35. Basic Social Media Metric
Cheat Sheets
Followers/Subscriber Impressions Reach Likes/Reactions
Shares / Retweets Views Bookmarks/Saves
Clicks
Number of people who
follow your page.
The number of times your
content is displayed.
Engagement Rate
Percentage of audience that
responds to content.
The total number of people
who see your content.
Comments/Replies
Number of written
feedback or response
to your content.
Mentions
Number of times people
click on a link to your
website or blog.
Number of people who share
our contents to their own
audience.
Number of people who
save our content for
future reference.
Number of people who
discuss about our
company without prompt.
Indicate the number of
attention people give
to our content.
User Generated Contents
Organic content made by
audence about our
product/brand.
The total number of people
who watch your videos.

36. Some of Our Best Performing Posts
Reach: 215,916
Like: 23,299
Comments: 291
Share: 212
Save: 4,095
Reach: 6,484
Like: 472
Comments: 12
Share: 28
Save: 157
Impression: 585,481
Retweets: 5,868
Likes: 5,564
Replies: 355

37. Some Additional
Social Media Tips
Know your meme & pay attention
to trends.
Be intuitive, always think about
the give and take.
Keep track of algorithm!
Optimize new features.

38. Challenge!
Create one social media content
relevant for your brand!
15 Minutes

39. Best Practice?
Create one social media content
relevant for your brand!
15 Minutes

40. How to Join
This Field?Create one social media content
relevant for your brand!
15 Minutes