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LET'S BUILD
HOW TO CRAFT A KILLER
BRAND YOU
ONLINE PRESENCE
LET'S BUILD
HOW TO CRAFT A KILLER
BRAND YOU
ONLINE PRESENCE
by @LucyMartinMedia
ON THE DOCKET
What's your story?
How can you tell it?
Digital Media Toolkit
#WDjune15
WHAT'S YOUR STORY
WHAT'S YOUR STORY
Share a point of view
WHAT'S YOUR STORY
Share a point of view
Create a back story
WHAT'S YOUR STORY
Share a point of view
Create a back story
Piggy back
WHAT'S YOUR STORY
Share a point of view
Create a back story
Piggy back
Be human
HOW TO TELL IT
HOW TO TELL IT
Not with a resume
HOW TO TELL IT
Not with a resume
But with every single thing
you post, share and create
online
HOW TO TELL IT
Not with a resume
But with every single thing
you post, share and create
online
This is what makes up your
personal brand
BUILD YOUR BRAND
BUILD YOUR BRAND
1. You need a home base
Website or blog
BUILD YOUR BRAND
1. You need a home base
Website or blog
Make sure it tells the
story of your journey
BUILD YOUR BRAND
1. You need a home base
Website or blog
Make sure it tells the
story of your journey
I'd suggest using Medium as your blog
platform. Don't worry about coding your
own site for now, just get going!
BUILD YOUR BRAND
2. Update your LinkedIn
BUILD YOUR BRAND
1. You need a home base
Website or blog
Make sure it tells the
story of your journey
Stick to a consistent
style
BUILD YOUR BRAND
2. Update your LinkedIn
It's way more amazing
than you think
BUILD YOUR BRAND
2. Update your LinkedIn
It's way more amazing
than you think
Fill it with key words
BUILD YOUR BRAND
2. Update your LinkedIn
It's way more amazing
than you think
Fill it with key words
Write content for
LinkedIn Pulse
BUILD YOUR BRAND
2. Update your LinkedIn
It's way more amazing
than you think
Fill it with key words
Write content for
LinkedIn Pulse
Join groups
BUILD YOUR BRAND
2. Update your LinkedIn
It's way more amazing
than you think
Fill it with key words
Write content for
LinkedIn Pulse
Join groups
Endorse each other
BUILD YOUR BRAND
3. Get on Twitter
Use industry hashtags
BUILD YOUR BRAND
3. Get on Twitter
Use industry hashtags
Live tweet events
BUILD YOUR BRAND
3. Get on Twitter
Use industry hashtags
Live tweet events
Tweet valuable info
(like updates on what
you're learning here)
BUILD YOUR BRAND
3. Get on Twitter
Use industry hashtags
Live tweet events
Tweet valuable info
(like updates on what
you're learning here)
Tweet to lunch visitors
BUILD YOUR BRAND
3. Get on Twitter
Use industry hashtags
Live tweet events
Tweet valuable info
(like updates on what
you're learning here)
Tweet to lunch visitors
Tweet out about site
visits to companies
BUILD YOUR BRAND
3. Get on Twitter
Use industry hashtags
Live tweet events
Tweet valuable info
(like updates on what
you're learning here)
Tweet to lunch visitors
Tweet out about site
visits to companies
You basically have
built in content for the
next 9 weeks
YOUR HOMEWORK
1. Create your Home Base
2. Update your LinkedIn
3. Get on Twitter

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Build Your Personal Brand

  • 1. LET'S BUILD HOW TO CRAFT A KILLER BRAND YOU ONLINE PRESENCE
  • 2. LET'S BUILD HOW TO CRAFT A KILLER BRAND YOU ONLINE PRESENCE by @LucyMartinMedia
  • 3. ON THE DOCKET What's your story? How can you tell it? Digital Media Toolkit #WDjune15
  • 5. WHAT'S YOUR STORY Share a point of view
  • 6. WHAT'S YOUR STORY Share a point of view Create a back story
  • 7. WHAT'S YOUR STORY Share a point of view Create a back story Piggy back
  • 8. WHAT'S YOUR STORY Share a point of view Create a back story Piggy back Be human
  • 10. HOW TO TELL IT Not with a resume
  • 11. HOW TO TELL IT Not with a resume But with every single thing you post, share and create online
  • 12. HOW TO TELL IT Not with a resume But with every single thing you post, share and create online This is what makes up your personal brand
  • 14. BUILD YOUR BRAND 1. You need a home base Website or blog
  • 15. BUILD YOUR BRAND 1. You need a home base Website or blog Make sure it tells the story of your journey
  • 16. BUILD YOUR BRAND 1. You need a home base Website or blog Make sure it tells the story of your journey I'd suggest using Medium as your blog platform. Don't worry about coding your own site for now, just get going!
  • 17. BUILD YOUR BRAND 2. Update your LinkedIn
  • 18. BUILD YOUR BRAND 1. You need a home base Website or blog Make sure it tells the story of your journey Stick to a consistent style
  • 19. BUILD YOUR BRAND 2. Update your LinkedIn It's way more amazing than you think
  • 20. BUILD YOUR BRAND 2. Update your LinkedIn It's way more amazing than you think Fill it with key words
  • 21. BUILD YOUR BRAND 2. Update your LinkedIn It's way more amazing than you think Fill it with key words Write content for LinkedIn Pulse
  • 22. BUILD YOUR BRAND 2. Update your LinkedIn It's way more amazing than you think Fill it with key words Write content for LinkedIn Pulse Join groups
  • 23. BUILD YOUR BRAND 2. Update your LinkedIn It's way more amazing than you think Fill it with key words Write content for LinkedIn Pulse Join groups Endorse each other
  • 24. BUILD YOUR BRAND 3. Get on Twitter Use industry hashtags
  • 25. BUILD YOUR BRAND 3. Get on Twitter Use industry hashtags Live tweet events
  • 26. BUILD YOUR BRAND 3. Get on Twitter Use industry hashtags Live tweet events Tweet valuable info (like updates on what you're learning here)
  • 27. BUILD YOUR BRAND 3. Get on Twitter Use industry hashtags Live tweet events Tweet valuable info (like updates on what you're learning here) Tweet to lunch visitors
  • 28. BUILD YOUR BRAND 3. Get on Twitter Use industry hashtags Live tweet events Tweet valuable info (like updates on what you're learning here) Tweet to lunch visitors Tweet out about site visits to companies
  • 29. BUILD YOUR BRAND 3. Get on Twitter Use industry hashtags Live tweet events Tweet valuable info (like updates on what you're learning here) Tweet to lunch visitors Tweet out about site visits to companies You basically have built in content for the next 9 weeks
  • 30. YOUR HOMEWORK 1. Create your Home Base 2. Update your LinkedIn 3. Get on Twitter