INCREASE THE REACH OF YOUR POSTS + GROW YOUR BUSINESS
As businesses compete for limited space on Facebook, it’s become harder and harder to reach customers without paying for them — a huge frustration if you’ve spent a lot of time building up your followers.
The good news is that there are ways that you can increase the reach of your posts, you just need to understand a few things about Facebook so your posts comply.
This SlideShare presentation will:
-- Deconstruct Facebook’s News Feed algorithm
-- What and when to post to maximize your reach
-- Mobile marketing on Facebook
-- Creating effective ads that convert
If you’ve seen your Facebook engagement drop, download our Facebook for Business deck and learn how to get back in the News Feed.
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Facebook for Business
1. HOSTS
Josh Melzer, VP of Marketing
Catherine Schutten, Content + Branding
Facebook
for Business
Photo credit: Facebook
2. What We Will Cover Today
• Starting point
• Facebook’s News Feed algorithm
• Anatomy of highly-visible posts
• Creating effective ads
• Additional resources
• Q&A
GOAL: Increase the reach of your posts and get back in
Facebook’s News Feed
3. You already know:
• How to build a
Facebook Page
• What type of content
resonates with your
customers
• How to expand your audience
• How to use Facebook Insights data
Starting Point
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8. 1. Affinity Score
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How it’s calculated:
• The strength of an
action
• How close the person
who took the action is to
your page
• How long ago people
associated with your page
took an action
10. 3. Time Decay
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How it’s calculated:
• How old a post is
• How long since a user
last logged into
Facebook
• How frequently a user
logs into Facebook
25. #LocalVoxWebinar
Why Facebook Advertising?
• 56% of Facebook users say
they have clicked on an
advertisement
• 51% of businesses that use
social advertising find it to
be effective
34. Target for Your Audience
With 6 Different Options
1. Country
2. Custom audiences
3. Interests
4. Gender
5. Behaviors
6. Connections
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35. Bidding Guidelines
For Effective Campaigns
• Track conversions
• Optimize your CPM
• Don’t bid too low and
miss out on people
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36. Best Practices
For Effective Campaigns
• Daily budget
= 5x your bid
• Conversion goal should
generate at least 25
conversions per day
• Don’t bid too low and miss
out on opportunities
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37. Key Metrics to Monitor
For Effective Campaigns
• Reach
• Frequency
• Cost per action
• Likes
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39. Simple, Effective and Affordable
Local Online Marketing
Search
Social
Mobile
Email
Advertising
Website
PR
Lead Gen
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41. Q&A
Please use the chat feature to ask your
question.
If we don’t get to your question today,
email us at gethelp@localvox.com or tweet
us with #LocalVoxWebinar.