How to Utilize Search , Social and Other Online Promotion Tools for Promoting Businesses from Bangladesh Online. This was presented at AdComm - the leading Advertising Company in Bangladesh By Abul Kashem

1. Internet Marketing
Opportunities & Challenges
For Bangladeshi Business
Abul Kashem
Internet Marketer , CEO
XPONENT InfoSystem (PVT) LTd.

2. Options & Opportunities
1. Search Marketing ( Organic & Paid)
2. Banner Advertising
3. Email Marketing
4. Social Media Marketing
5. Vertical and Local Directories

3. Search Marketing
• Organic – Search Engine Optimization
• Paid – (Exp Google PPC )

4. Banner Advertising
• Bangladeshi Popular Sites - Alexa can help to get the
list - http://www.alexa.com/topsites/countries/BD
• Searching on Google - Using Keywords related to
industry . Make a list and approach them to get offer from them

5. E-mail Marketing
• Buying or renting other list is illegal
• Need A opt-in list for better success
• Offering Free Staff, Discount, Coupon target list can be built
• They will be loyal
• Much needed for analysis ROI and future marketing
campaign

6. Social Media
• Better Choice for Bangladeshi Business
• Everyone is trying to be on FaceBook
• Number Youtube Users – not that bad
• Twitter - not yet widely used
• LinkedIn mostly used by professionals– ideal for B2b
marketing and business deal
• Blog – very powerful media for online business. Hardly used
as business tool

7. Social Media (cont)
• Facebook - Ad, Using Fan Page ( Awareness/Sales/Loyality)
• Youtube - Video marketing
• LinkedIn - Company Pages, Advertisement

8. Vertical & Local Directories
• Increase the visibility of any websites on the web
• Some local directories rank for long tail keywords in
search engines.
• Many people also check local and industry specific
directories for finding better sites
• User Ratings and Reviews are very important

9. Blogging
• Helps you improve user engagement and customer service
• Discuss , share and exchange views
• Helps to improve product /service quality
• Helps to get new business ideas
• Build Content
• Build Incoming links
• Should be updated regularly

10. Web Analytics
• Helps to understand customers' preferences and online
behaviors
• help us to understand where people are going, where they
came from, where they drop out and what might help them
to convert
• Helps to measure how successful a website is in attracting
targeted traffic

11. Importance of Analytics
• Extremely Important to define business objective.
• With defined objectives and a good analytical tool measuring
website success becomes easier
• Some common objectives of four types of commercial sites
– Ecommerce sites : sales, returns and allowances, sales per visitor, cost per visitor
and conversion rate.
– Content sites: visit length , page views, number of subscription and cancelled
subscriptions.
– Lead generation sites :downloads, time spent on the site, newsletter opt-ins,
reject rates on contact pages, leads-to-close rates.
– Self Service sites :decrease in visitor length or fewer calls to customer call center.

12. Analytics Packages
• Google
• Omniture Site Catalyst
• StatCounter
• WebTrends
• ClickTracts
• Social Media Analytics Packages

13. Challenges
• Web market is not matured yet.
• Websites are not for clients
• Businesses are not ready- no web policy
• Consumers –not enough in number from all over the country
• Professional – not enough you can hire for online marketing
effort
• Infrastructure – If anyone wants to buy online , it is not easy
• Order Fulfillment – Consumers are not confident yet that they
will get if they buy
• Cultural Problem – Hard to trust anybody in real life. So
trusting for online deal is a big concern for anybody.

14. Thank You
Please Leave Your Feedback
http://www.kashem.org/anything/823
Abul Kashem
Online Business & SEO Consultant
Chief Executive Officer
XPONENT InfoSystem (PVT) Ltd
http://www.kashem.org