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The Extreme Website Makeover Webinar! Exclusively for ACT! Certified Consultants
Frederick Greenhalgh Internet Marketing Manager [email_address]   Who We Are Candi Huber Design Manager [email_address]   Kyle Pouliot Inbound Marketing Specialist [email_address]   Stephanie Spangler Sr. Product Marketing Manager, ACT! by Sage [email_address]   Candace Farina Product Marketing Manager, ACT! by Sage [email_address]
Ask Questions! * Use GoToWebinar “Chat” or “Ask a Question” * Twitter with #ACTmakeover tag
Why Redesign a Website? ,[object Object],[object Object],[object Object],[object Object],[object Object],Photo Credit - http://computer.howstuffworks.com/discarded-old-computer.htm
What Should You Be Thinking About? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo Credit - http://zenpundit.blogspot.com/2006_12_01_archive.html
The Process 1) Strategy 2) Planning 3) Research 4) Design 5) Development 6) Optimization 7) Testing 8) Launch!
User Conversion ,[object Object],[object Object],[object Object],[object Object],[object Object],Photo Credit - http://safersrilanka.blogspot.com/2009_01_01_archive.html
Content - It IS King ,[object Object],[object Object],[object Object],[object Object],Photo Credit - http://www.faqs.org/photo-dict/phrase/420/crown.html
The SEO "Best Practices" ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So... Let's Makeover a Website
Ready for the Big Reveal?
What Did We Do? ,[object Object],[object Object],[object Object],[object Object],[object Object],Photo Credit - http://www.dreamstime.com/stock-photography-computer-programmer-image7304012
Content... Where Does All This Stuff Come From?!?! ACT! Online Community http ://community.act.com/sage ACT! Partner Site http ://partners.act.com
Leveraging the ACC Resources Provided by ACT! Product Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where Do I PUT This Stuff? ,[object Object],[object Object],[object Object],[object Object],[object Object],Photo Credit -http://thecrmconnection.com/
Results ,[object Object],[object Object],[object Object]
The Ongoing Process ,[object Object],[object Object],[object Object],[object Object],Photo Credit - http://www.cluelessdesigns.com/CD%20Website/SiteMaintenence.html
The Social Web Your Website is not an island Photo Credit - http://hugereviews.com/Movies/cast_away.htm
Benefits of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pros and Cons of Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],Photo Credit -  http://craziestgadgets.com/tag/clock/  and http://blogger-dashboard.blogspot.com/2009_09_01_archive.html
Is a Social Media Strategy Right for You? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Re-cap Photo: http://www.flickr.com/photos/5-0_og/1304841776/ ,[object Object],[object Object],[object Object],[object Object],[object Object]
Connect: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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ACT! Website Makeover Webinar</title

  • 1. The Extreme Website Makeover Webinar! Exclusively for ACT! Certified Consultants
  • 2. Frederick Greenhalgh Internet Marketing Manager [email_address] Who We Are Candi Huber Design Manager [email_address] Kyle Pouliot Inbound Marketing Specialist [email_address] Stephanie Spangler Sr. Product Marketing Manager, ACT! by Sage [email_address] Candace Farina Product Marketing Manager, ACT! by Sage [email_address]
  • 3. Ask Questions! * Use GoToWebinar “Chat” or “Ask a Question” * Twitter with #ACTmakeover tag
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  • 6. The Process 1) Strategy 2) Planning 3) Research 4) Design 5) Development 6) Optimization 7) Testing 8) Launch!
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  • 10. So... Let's Makeover a Website
  • 11. Ready for the Big Reveal?
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  • 13. Content... Where Does All This Stuff Come From?!?! ACT! Online Community http ://community.act.com/sage ACT! Partner Site http ://partners.act.com
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  • 18. The Social Web Your Website is not an island Photo Credit - http://hugereviews.com/Movies/cast_away.htm
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