Facebook Timelines


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Presentation on the changes with Facebook Pages to Timeline Format. I talk about the new dimensions, the different types of posts and most importantly about your cover image. Use this to help ROCK your Facebook Marketing :)
Got questions, Join me at http://facebook.com/socialmediagal

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Facebook Timelines

  1. 1. Facebook Timelines New Facebook Fan Page Layout:Everything You Need To Know About Recent Facebook Changes
  2. 2. What We’ll Cover Today:• Timeline Cover Images• Different Types of Posts• Applications for Timelines• Strategies to Get More Fans• Tools
  3. 3. Cover Image• Should be: –Eye catching, descriptive visual of your brand• Change the Image occasionally• Dimensions –851 x 315
  4. 4. Brand Fun
  5. 5. Could Use More
  6. 6. Fun
  7. 7. Cover Image No,No’sDO NOT:• Price or purchase information, such as “40% off” or “Download it at our website”.• Contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section.• References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features.• Calls to action, such as “Get it now” or “Tell your friends”.• Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property.”
  8. 8. Image Dimensions• Profile Image – Brand’s Identity – 180 x 180 – Newsfeed image dimensions 32 x 32• Custom Applications – 111 x 74• Application Pages – 810 px (before 520px)
  9. 9. Cover Image Dimensions
  10. 10. Applications Info• Cannot have a Default Landing Tab – You Can Guide People to a Specific Tab using: • Facebook Ads • Giving them the direct Link (url) to the App – Can still have Reveal Feature
  11. 11. Be Creative
  12. 12. Incorporating the Two Images
  13. 13. Applications
  14. 14. About Section• Prime Real Estate on your Timeline• “Reason as to “Why” someone should like your page”• Include a url at the begining• If Local Business, defaults to your location, hours, etc.
  15. 15. Milestones• Major Event Relevant to your Brand – Product Launch – Personnel Announcement – Store Opening – Anniversary• Automatically “Starred” but you can un-star it• Use Photos – Normal – 843 x 403 – Un-Starred – 400 x 350• Include a URL
  16. 16. Adding a Milestone
  17. 17. Milestones
  18. 18. Pin Posts• Post that is “Pinned” to the top of the page for 7 days – Showcase links – Events – Contests/Campaigns• Call attention to a particular phase of promotion/news related to your business
  19. 19. Pinned Post
  20. 20. Stars (Highlighted Posts)• Highlight a post on your timeline by “starring it”• Expands to widescreen• Always visible• Listed Chronologically• Hover over the post and click the star icon
  21. 21. Fans Can Message You
  22. 22. Message Feature• Allows users to send private message to the Page – Both Fans and Non-Fans• You can turn off the feature• Replies to Fans come from Page, not the admin account• You do NOT receive an email from FB stating you have a message; must be monitored by admins
  23. 23. Message Pros/Cons• Pros: – Customer Service Channel – Personalized Service for the User with your Brand• Cons: – Messages not getting responded to in timely fashion
  24. 24. Facebook Tools
  25. 25. E-commerce on Pages• Storefront that operates within Facebook• Integrates with PayPal, Google Checkout, Authorize.net and several other payment processing options• Free and Paid Version http://www.ecwid.com
  26. 26. Social Media Management• TweetDeck• Hootsuite – 30 Day Free Trial – www.preasy.com/Hootsuite
  27. 27. Post Planner• Schedule posts with pictures or video• Cost $4.95 per month• Increase Engagement with Pictures and Video http://www.postplanner.com/
  28. 28. Best Practices• Customizing Your Cover Photo• Managing Your Pinned Posts• Starring Posts• Adding Milestones• Integrating Apps on your Timeline• Create a Posting Strategy• Be Consistent and Monitor Frequently
  29. 29. Done-4-You Facebook Cover ImageGet Your Unique Brand Created On FacebookAnd Get Ready To Grow Your Business WithFacebook Marketing.
  30. 30. What Do I Get:Brand New, Customized and Branded Facebook Cover Image For Your Facebook Page 100% Satisfaction Guaranteed Fast Delivery Value $197
  31. 31. Bonus!Facebook Page Diagnostic Check $47Strategy Call For Facebook Cover Image $47Total Value of Bonus $94
  32. 32. Facebook Cover Image• Customized Facebook Cover Image $197• Facebook Page Diagnostic Check $47• Strategy Call for Facebook Cover Image $47 Total Value $291
  33. 33. Facebook Cover Image: $197 Tonight Only $67 (You Get Over $291 Value)www.preasy.com/cover
  34. 34. What To Do Next?• Go To www.preasy.com/cover• Fill out the order form and submit it• Check your email for details on setting up your Strategy Call• Get Ready to Rock Your Facebook Marketing www.preasy.com/cover
  35. 35. Got Questions? Please join me at my Facebook Pagehttp://facebook.com/socialmediagal and post your questions there and we will get them answered!