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Get More Facebook Likes

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Whether you just created a Business Page on Facebook or you’ve had one for a while, a common challenge for small businesses is how to get more Facebook "Likes."

This LocalVox SlideShare presentation includes strategies and tactics that help you leverage Facebook so you drive increase engagement with your local business.

Topics covered:
-- Setting up your Facebook Page -- what’s important?
-- How to engage your customers
-- What and when to post for maximum results
-- Networking with influencers to increase your word of mouth.
-- What metrics to measure
-- Tools you can use to make your life easier

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Get More Facebook Likes

  1. 1. Get More Facebook Likes
  2. 2. Webinar Outline ✓ A brief history   ✓ What is a Like? ✓ Why do Likes matter? ✓ How to get high-quality Likes ✓ Like-gate   ✓ Run an effective Like campaign How to Get More Facebook Likes / Webinar Outline
  3. 3. A Brief History How to Get More Facebook Likes / A Brief History
  4. 4. Facebook Mission Statement “Give people the power to share and   make the world more open and connected” How to Get More Facebook Likes / A Brief History
  5. 5. Original: Thefacebook ✓ Founded in 2004 by five students at Harvard University ✓ Original mission statement: Thefacebook is an online directory that connects people through social networks at colleges ✓ Originally only available to Harvard students How to Get More Facebook Likes / A Brief History
  6. 6. Evolution: Facebook ✓ Changes name to Facebook ✓ Opened to everyone ✓ Privately-run company led by Mark Zuckerberg ✓ Features changed How to Get More Facebook Likes / A Brief History
  7. 7. Today: Facebook ✓ App Center rolled out in 2012 to satisfy increasingly mobile audience ✓ 2012: Facebook IPO ✓ 2014: 1.35 billion active users How to Get More Facebook Likes / A Brief History
  8. 8. Largest Social Network 1.35 billion monthly active users How to Get More Facebook Likes / A Brief History
  9. 9. Impacts Purchase Decisions 62% of social channel users go to Facebook in order to find out more about a local business How to Get More Facebook Likes / A Brief History
  10. 10. Your Competition is on Facebook 30 million small businesses have active pages (including 19 million on mobile) How to Get More Facebook Likes / A Brief History
  11. 11. What is a Like?
  12. 12. What is a Like For? LIKE A feature that people can use to express that they like, enjoy or support certain content How to Get More Facebook Likes / What is a Like?
  13. 13. History of Likes ✓ The Like button was initially going to be called awesome ✓ First thought of in 2007 but wasn’t released until 2009 ✓ Every minute 1.8 million new Likes are made on Facebook How to Get More Facebook Likes / What is a Like?
  14. 14. 6 Reasons Why Facebook Likes Still Matter
  15. 15. Reason #1 Your Competition is on Facebook ✓ Monitor competition through Page Insights   ✓ Share what differentiates you from your competition How to Get More Facebook Likes / Why Likes Still Matter
  16. 16. Reason #2 Easy and Cost-Effective Marketing ✓ Fans have identified themselves as those who Like your business and want to see or hear more   ✓ Facebook Pages are free   ✓ Ability to schedule posts and manage from mobile to desktop How to Get More Facebook Likes / Why Likes Still Matter
  17. 17. Reason #3 Visibility and Brand Awareness Your total number of Facebook Likes tells you   how many people identify with your brand How to Get More Facebook Likes / Why Likes Still Matter
  18. 18. Reason #4 More Likes Means Further Reach Fans + Engagement = More Views How to Get More Facebook Likes / Why Likes Still Matter
  19. 19. Customer Communication Build your fan base and actually   have a conversation with your fans Reason #4Reason #5 How to Get More Facebook Likes / Why Likes Still Matter
  20. 20. Reason #6 Become an Influencer Having more Likes gives your business   social proof
 How to Get More Facebook Likes / Why Likes Still Matter
  21. 21. 6 Ways to Get High-Quality Facebook Likes
  22. 22. Tip #1 Have Complete Page Information How to Get More Facebook Likes / Ways to Get High-Quality Facebook Likes 1. An overview of your business   2. A link to your website   3. Other information to help potential and current fans
  23. 23. Tip #2 Invite Existing Customers ✓ Share with email subscribers why Liking your page would be beneficial, in addition to receiving emails   ✓ Link your Facebook Page (and any other social media profiles) in all your emails   ✓ Include your page in your email signature How to Get More Facebook Likes / Ways to Get High-Quality Facebook Likes
  24. 24. Tip #3 Include a Facebook Button on Your Website Potential customers may not be ready to purchase at the moment, but still want you to keep them up-to-date on your products/services How to Get More Facebook Likes / Ways to Get High-Quality Facebook Likes
  25. 25. Tip #4 Include a Facebook Sign in Your Storefront Let all your potential and current customers   know about your Page How to Get More Facebook Likes / Ways to Get High-Quality Facebook Likes
  26. 26. Tip #5 Share Quality Content The better the content, the better the Likes How to Get More Facebook Likes / Ways to Get High-Quality Facebook Likes
  27. 27. Talk to Your Fans Like Friends Give your Page personality and respond to comments or posts using an informal tone (like you would a friend) Tip #6 How to Get More Facebook Likes / Ways to Get High-Quality Facebook Likes
  28. 28. Improve Your Next Facebook Campaign
  29. 29. Work With Your Community ✓ Work with other local businesses to create a community-wide event   ✓ Examples:   ▪ Sidewalk sale for the entire block   ▪ Main street working together for to raise money for a local nonprofit ▪ Retail store working with a restaurant for a special offer How to Get More Facebook Likes / Improve Your Next Facebook Campaign
  30. 30. Tell a Story ✓ Share a “behind the scenes” look of your newest product   ✓ Invite fans to share feedback about the next big thing you have planned for your store How to Get More Facebook Likes / Improve Your Next Facebook Campaign
  31. 31. Like-Gate + How It Affects You
  32. 32. What is Like-Gating? How to Get More Facebook Likes / Like-Gate ✓ The simplest way to increase Likes by using an image that   blocks access to the page for non-fans   ✓ Text directs users who don’t Like your page that they need to Like it in order to access a contest, promotion, etc.
  33. 33. Like-Gating Since November 2014 How to Get More Facebook Likes / Like-Gate
  34. 34. Why is it Banned? ✓ Facebook wants businesses to increase Likes in an organic and fair way   ✓ Doesn’t provide quality connections between businesses and their fans How to Get More Facebook Likes / Like-Gate
  35. 35. How to Run an Effective Like Campaign
  36. 36. Run a Contest or Promotion Ask for data, such as emails addresses, or prompt fans to fill out a form:   ✓ Gets closer to a conversion than a Like   ✓ Users are more likely to Like Page if you provide value ✓ Gives you insight into your audience and encourages active participation How to Get More Facebook Likes / Run an Effective Like Campaign
  37. 37. Boost Your Likes with Facebook Ads ✓ Use Facebook Ads to build your Likes   ✓ Target your audience by location, age and interest   How to Get More Facebook Likes / Run an Effective Like Campaign
  38. 38. Facebok Ad Guidelines Design an ad that will look good in any Facebook Ad placement   Image guidelines:   ✓ 1,200 x 444 pixels   ✓ Your image may not include more than 20% text ✓ Text: 90 characters How to Get More Facebook Likes / Run an Effective Like Campaign
  39. 39. Additional Resources
  40. 40. Simple, Effective and Affordable   Local Online Marketing ✓ Search   ✓ Social   ✓ Mobile   ✓ Email ✓ Advertising   ✓ Website   ✓ PR   ✓ Lead Gen Get your free SEO report today!   localvox.com/free-seo-report
  41. 41. More Local Marketing Resources eBooks DOWNLOAD   localvox.com/resources Blog SUBSCRIBE localvox.com/blog How to Get More Facebook Likes / Additional Resources
  42. 42. Questions?

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