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Facebook for Businesses, Level 101


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These slides accompany my speaking presentation on the basics of Facebook for Businesses, including: what's the difference between a Facebook Profile and Facebook Page, why you should use a Page for your business, how to set up a Facebook Page, basic posting tips for text, links, and photos, and how to make use of Facebook Insights (statistics).

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Facebook for Businesses, Level 101

  1. 1. The contents of this document are the property of DGdesign LLC and shall not be copied or distributedwithout prior written consent from DGdesign. © Copyright DGdesign LLC 2011. All rights reserved.<br />Facebook for Businesses<br />Level 101, #Fb4Biz101<br />By Danielle Glick<br />Social Media Director & Owner<br />DGdesign LLC, a Dallas Social Media Marketing Agency<br /><br />Connect with Danielle:<br /><br /><br /><br /><br />Scan QR code with i-nigma app<br />for full business card details.<br />
  2. 2. Get Social Now<br />Twitter hashtag#Fb4Biz101 to:<br />Check in to this event<br />Share tips<br />Ask questions <br />Tweet me @SocialMediaDFW<br />Follow DGdesign:<br /><br /><br /><br /><br />#Fb4Biz101 by @SocialMediaDFW<br />
  3. 3. Topics<br />Some Context<br />Intro to Facebook Pages<br />Profile vs. Page<br />Page Set Up<br />Basic Posting Tips<br />Goals<br />Text<br />Links<br />Photos<br />Insights (statistics)<br />#Fb4Biz101 by @SocialMediaDFW<br />
  4. 4. Some Context<br />#Fb4Biz101 by @SocialMediaDFW<br />About me<br />
  5. 5. Where I’m Coming From<br />#Fb4Biz101 by @SocialMediaDFW<br />Social Media Director & Owner of DGdesign LLC<br />Social media marketing, strategy, training<br />B2C clients<br />Small-medium businesses, small budgets<br />Online companies and brick-n-mortor stores<br />Previously worked in ad agencies, large companies, and government<br />
  6. 6. Anyone else like me?<br />#Fb4Biz101 by @SocialMediaDFW<br />RAISE UR PAWZ<br />
  7. 7. Intro to Facebook Pages<br />#Fb4Biz101 by @SocialMediaDFW<br />For businesses<br />
  8. 8. “Profile” vs. “Page”<br />Profiles are for people’s personal lives<br />Pages are for businesses and public figures<br />#Fb4Biz101 by @SocialMediaDFW<br />Purple boxes highlight key differences for users<br />
  9. 9. Personal “Profile”<br />Current layout with Wall column<br />New Timeline layout coming soon<br />#Fb4Biz101 by @SocialMediaDFW<br />
  10. 10. Your “Profile” vs. Your “Page”<br />Your Profile features<br />Your Page features<br />#Fb4Biz101 by @SocialMediaDFW<br />Purple boxes highlight key differences for admins<br />
  11. 11. Reasons to Use Business Pages<br />#Fb4Biz101 by @SocialMediaDFW<br /><ul><li>No “friend requests” to approve or send
  12. 12. Provides Insights (statistics) about your audience
  13. 13. Protects your Likers’ privacy and rights
  14. 14. Allows you to use Facebook Ads
  15. 15. Allows you to create custom tabs and apps
  16. 16. Prevents you from violating Facebook’s Terms of Service:
  17. 17. “You will not use your personal profile for your own commercial gain (such as selling your status update to an advertiser).” –
  18. 18. Facebook has shut down accounts that violate their terms</li></li></ul><li>Page Set Up<br />#Fb4Biz101 by @SocialMediaDFW<br />Read the Page Guidelines<br />Decide on the name for your Page; you can’t change it after 100 Likes!<br />Click “Create Page” button on any Page, or go to<br />
  19. 19. Page Set Up<br />#Fb4Biz101 by @SocialMediaDFW<br />Select a Page type<br />
  20. 20. Which Page type to select?<br />#Fb4Biz101 by @SocialMediaDFW<br />Page types offer different features, categories, and Info options; types can be changed at any time:<br />Business or Place: hours, price range, parking, map location, check ins<br />Company, Organization, or Institution: products, mission<br />Brand or Product: products, awards<br />Artist, Band, or Public Figure: affiliation/record label, awards, release date, link to music players<br />Entertainment: affiliation, awards, release date<br />Cause or Community: mission<br />
  21. 21. Page Set Up<br />#Fb4Biz101 by @SocialMediaDFW<br />Fill in every Page profile detail using the navigation on the left<br />
  22. 22. Page Set Up<br />Publish your first post<br />Share this post to your personal Profile<br />Invite all of your friends, family, and customers from your personal Profile friend list to Like your business Page<br />#Fb4Biz101 by @SocialMediaDFW<br />
  23. 23. After 25 Likes<br />#Fb4Biz101 by @SocialMediaDFW<br />Get a custom Page URL ex.:<br />Choose a URL you can use in other marketing materials<br /><ul><li>Use the short version of your business name
  24. 24. You can’t change it later, so choose wisely</li></ul>Go to to check availability<br />
  25. 25. Basic Posting Tips<br />#Fb4Biz101 by @SocialMediaDFW<br />For business use<br />
  26. 26. Goals of Facebook Posting<br />#Fb4Biz101 by @SocialMediaDFW<br />Before you Submit each post, ask yourself,<br />“Will this post make people… <br />Look at it?<br />Like it?<br />Comment on it?<br />Share it with other people?”<br />In other words: <br />Is this post relevant to your target audience?<br />Will this post elicit an emotion, reaction, memory, or thought from your target audience?<br />
  27. 27. Text Tips<br /><ul><li>Keep your status short: 1–3 lines when viewed in Fb
  28. 28. Tag other businesses/Pages whenever you mention them</li></ul>You must Like their Page<br />Type “@”business name until you get a list of options<br /><ul><li>Use third person P.O.V. (no “I”)
  29. 29. Ask open ended questions
  30. 30. Start a sentence with a verbto get users to take action
  31. 31. No more than 1 exclamation mark
  32. 32. Don’t write in ALL CAPS
  33. 33. Text alone is boring, add a link or photo to draw attention to your post</li></ul>#Fb4Biz101 by @SocialMediaDFW<br />
  34. 34. Link Tips<br />Shorten the URL with or link tracking services<br />Paste URL into status; allow Fb to generate link preview<br />Delete the URL from the status box; then type a status message<br />Edit the link preview title and description by mousing over it until it highlights yellow, then click to edit.<br />Keep the title to 1 line<br />1–3 lines for description<br />Select a thumbnail image that relates to your post<br />#Fb4Biz101 by @SocialMediaDFW<br />
  35. 35. Photo Tips<br /><ul><li>Don’t upload photos to your Wall (photo album), upload them into a photo album
  36. 36. Keeps photos organized so they can be found again
  37. 37. Adds more detail to your post
  38. 38. Fill in all Album details: location, description
  39. 39. Caption every photo
  40. 40. Don’t forget you can include links and Page tags in captions</li></ul>#Fb4Biz101 by @SocialMediaDFW<br />1 photo<br />3+ photos<br />
  41. 41. Facebook Page Insights<br />#Fb4Biz101 by @SocialMediaDFW<br />A.K.A. Statistics<br />
  42. 42. Insights<br />#Fb4Biz101 by @SocialMediaDFW<br />Find out which topics are most popular<br />Sort by columns<br />
  43. 43. Insights<br />Demographics of all of your Likers<br />Demographics of the people talking about you<br />#Fb4Biz101 by @SocialMediaDFW<br />Target your content at the demographic talking about you<br />
  44. 44. Insights<br />#Fb4Biz101 by @SocialMediaDFW<br />Look for peaks and see what you posted on those days<br />What caused the peaks?<br />
  45. 45. Overview<br />#Fb4Biz101 by @SocialMediaDFW<br />What should you do next?<br />
  46. 46. Take Action Today<br />Create a Facebook Page; promote it<br />Print out the Posting Tips, use them as a checklist before every post<br />Review your Page Insights at least once a month so you can make next month even better<br />Create a strategy and editorial calendar<br />Facebook Strategy for Businesses, Level 102<br />#Fb4Biz101 by @SocialMediaDFW<br />
  47. 47. Questions?<br />Tweet me with #Fb4Biz101 @SocialMediaDFW<br />Download these slides<br />Get my business card info:<br />Now or later<br />Scan with i-nigma<br />app on your phone.<br />#Fb4Biz101 by @SocialMediaDFW<br />