Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media: What’s Working and What’s Not

727 views

Published on

This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).

Session description: Find out what kind of content is getting the most reach and engagement. Audit your strategy to get more out of your content.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Social Media: What’s Working and What’s Not

  1. 1. Social Media: What’s Working? & What’s Not? Michelle G. Held MetroNY.com Pintalk.net
  2. 2. Disclaimer: All graphics are for educational purposes only in accordance with the Fair Use Act. All trademarks, trade names, or logos mentioned or used are the property of their respective owners.
  3. 3. SOCIAL MEDIA SUCCESS
  4. 4. We process visual data 60k times faster than text!
  5. 5. Live
  6. 6. Paid Promotion
  7. 7. $20 -> 1400 Reach
  8. 8. Emojis in headlines = +241% click-through rate!
  9. 9. • Remarketing • Audiences 50%
  10. 10. Preferred Page Audience
  11. 11. Audience Optimization
  12. 12. Audience Optimization
  13. 13. Audience Optimization
  14. 14. Unsubscribes = Audiences
  15. 15. • Boost reviews • Boost best performing posts • Video views = New audiences
  16. 16. • Use #hashtags 7 – 11 is optimal -> 20 • all-hashtag.com • SM Roundup email = $$
  17. 17. • Posts tagged with a location get +79% engagement • Photos of human faces are 38% more likely to get likes • Filtered photos 21% more likely to be viewed • Filtered photos 45% more likely to get comments • Convert to biz account to get stats
  18. 18. What’s Working? https://www.youtube.com/muaaz
  19. 19. Live Videos
  20. 20. 100 subs
  21. 21. Ad targeting
  22. 22. Authenticity
  23. 23. Pepsi
  24. 24. Audi
  25. 25. 15:00
  26. 26. “I think you have 15 minutes or less to say sorry” ~Peter Bellew CEO of Malaysia Airlines
  27. 27. “I think if I had just waited for an ‘X’ amount of time, I think my initial response with my name on it would have been different.” Oscar Munoz, CEO United Airlines
  28. 28. Suggested Content • Quotes • Questions / Polls • Blog Posts • Infographics / Data • Hacks / DIY / How-to
  29. 29. More… • Respond to comments • Use hashtags • Optimize time of day • Use analytics! • SEO for YouTube • Use SM for customer service • Post on a regular schedule
  30. 30. • Use Facebook native scheduler to schedule posts • Upload videos directly to FB • Emotion – amusing, surprising, hate, love, beautiful, surprising, shocking • Use photos of animals, videos, quotes, facts • Local awareness campaigns • Form a user group
  31. 31. • 52% follow for offers or promotions • Join a Twitter chat • Use location data in posts • Images receive 18% more engagement • Hashtags get 2x more engagement • Include “Please retweet” for 4x more #RT • Tweet regularly • Retweet others! • Top 5 / 10 {list} • how to • {new} blog {post} • Help, Great, Free, Follow
  32. 32. Tools • Hootsuite Pro • Feedly – $ • Instagram Followers Lost / Untweeps / Who Unfollowed Me • Corel Video Studio X9 Ultimate / Filmora • SEMRush • IFTTT.com • all-hashtag.com
  33. 33. Suggested Content  Encourage Check-ins  Run Contests – Beware the FTC!  Ask for Reviews
  34. 34. More Content • Don’t be too salesy • How-to videos • Reviews • Use FB / IG Live • Boost Posts • Local Awareness • Form niche user group • Check stats often! • Post regularly
  35. 35. 296k followers 345k followers 2.8M followers 132k followers 547k followers
  36. 36. 2x likes
  37. 37. Mo Let’s connect! Metrony.com Twitter: @metrony LinkedIn.com/in/metrony PinTalk.net Twitter: @pintalknet Pinterest: @Pintalk Michelle G. Held MetroNY, LLC
  38. 38. © Copyright

×