This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas). Session description: Audience questions drive this session. The panelists will discuss live topics on SEO.

1. SEO for WordPress
Brave New Capabilities
That You Should Love
(Yes, TL;DR Blog Post)
Presented by Bruce Clay

2. • This session is for affiliates and authors that use WordPress and
need powerful SEO assistance
• This session is to create awareness of WordPress SEO capabilities
via a new plugin
• This session is to help you jump ahead of your competition
This Presentation

3. • Google is in the business of making money
• Google does not care if WE rank (or not)
• Google cares only that there is a quality site that answers the
query to the total satisfaction of the searcher first time every time
• Google cares only that every searcher clicks on an ad
• And the CMS-generated code is spiderable
Givens About Google

4. • WordPress is for US, not for Google
• WordPress is not about SEO or even ranking
• WordPress is about on-page content
• WordPress is “open”, allowing plugins
• FREE plugins are for hobbyists
• What you do to optimize in WordPress is similar to what you do for
any other CMS
Google and WordPress

5. • On-Page SEO Cares about only a few things
• Head Section – Title and Description (and Keywords) Tags
• Body Section – Headings, content, images, schema
• SEO Directives – robots, canonical
• If local then read this:
https://www.bruceclay.com/blog/local-seo-search-ranking-factors/
WordPress SEO

6. • Passive (Current) Generation of WP SEO
• Very limited guidance
• Do It Yourself approach
• In-your browser
• One keyword focus (usually)
• One page focus
• You usually need multiple plugins
• Lack of integrated data to do more than basic SEO
WordPress SEO Yesterday

7. • Next (Active) Generation of WP SEO
• Optimizes for more than one keyword per post
• Shows how your keywords are distributed throughout the
content
• Shows which of your posts/pages are succeeding in the search
results (analytics: ranking, traffic, bounce rate, time on page,…)
• Confirms your new page is mobile-friendly, identifies mobile
errors and give load speed statistics
WordPress SEO Today

8. • Next (Active) Generation of WP SEO
• Shows customized keyword usage recommendations based
upon real-time competitive analysis
• Gamifies publishing – involves writers
• Shows if you have duplicate content
• Shows your content’s reading level score
WordPress SEO Today

9. • Next (Active) Generation of WP SEO
• Shows keyword and content insights (alerts)
• Shows more than the page – site-wide insights
• Provides overall author metrics (top posts by author, ranking,
visitors, time on page, bounce rate)
• Comes with access to a matching research tool – keywords,
ranking and links (not appropriate within WP but needed)
WordPress SEO Today

10. WordPress SEO Now

11. • “Active Guidance” – The Next Generation of WP SEO
• Integrated Analytics
• Integrated Competitor analysis
• Guidelines for improvement
• Alerts and warnings
• Inexpensive
• With Support
• Consulting and Training available
WordPress SEO Now

12. • Plugin Name: Bruce Clay SEO for WP
• SaaS solution with API layer initially tied to WP
• The fee for the plugin and the SEOToolSet together is $24.95 (some
upgrades apply) per domain per month including reasonable tech
support – billed month-to-month
• Annual is $249 per year (plus upgrades if any monthly)
• Sorry, no “free” version, but we are close
• Agency Pricing is available
WordPress SEO Now

13. • Blog Post on WP SEO:
https://www.bruceclay.com/blog/
wordpress-and-seo-problems-part-1/
Part 1 linked to Parts 2 & 3
• And to register to get access:
http://www.seotoolset.com/wp-register/
WordPress SEO

14. • Affiliate Summit West
• Announcement – availability February 1
• Discount code – ASW2018-BCsession-2
• First Month Free for SEOToolSet and Plugin
• Plus 10% discount for first year
• Offer good only until January 15, 2018
• 4.5 day SEO training is $500 off with above discount code (class
is normally $2,990)
WordPress SEO Offering

15. www.bruceclay.com/seo/wp/
Bruce Clay, Inc.
California, Japan, Switzerland, India and UAE
1-805-517-1900
Visit www.seotoolset.com/wp-register for our WP Plugin