I was invited to speak at one of the best non-profit digital marketing companies. SEMpdx asked for me to present on the future of Local Search. It was great to speak more technical aspects since the audience was mostly digital marketers. Had a lot of people afterward come talk to me about how my presentation was great and how the information was going into their companies strategy for digital marketing.

1. Local Search
February Event: SEO For 2017 & Beyond
@Chowzer24

2. @WebforChowzer

3. Agenda
● What we've been told
● What has been working
● Future of local search
● Data Aggregators
● Centroids
● Roadblocks
● Virtual Locations
● Reputation

4. WHAT WE’VE
BEEN TOLD

5. What We’ve Been Told
● Google My Business Profile Needs to be Fully Filled Out
● Put your Name Address Phone Number in the Footer
● Implement HCard on Name Address Phone Number
● Contact Us Page Title Tag MUST include City, State
● Centroid is located Downtown
● Closer your Business is to Downtown, the EASIER it is to Rank
● Keyword + Location in Content
● Link to Google My Business from your Website
● Get as Many Citations as Possible
● Get as Many High Star Reviews as Possible

6. WHAT HAS BEEN WORKING

7. What Has Been Working
● Google My Business
○ Listing Correct NAP
○ Listing Correct Categories
○ Profile Filled Out Fully
○ High Rated Reviews
● NAP in Footer
● NAP in Footer up to 10 Locations
● HCard NAP Contact Us Page
● Schema NAP in Footer
● Quality Content
● On-Page SEO
● Quantity of Citations
● Quality Citation Links
● Backlink w/City in Anchor
Text
● Consistent Citations

8. FUTURE OF LOCAL
SEARCH

9. Where is Google Taking Us?
● Paid to Play
● Geo Location (IP/Mobile)
● Mobile Search Index First
● Voice Search
● Rank Brain
● Reviews/Reputation Management
● Importance of Local Links
● Citation Consistency
● Minimum 3 Reviews for Star Rating
● Packless

12. DATA AGGREGATORS

14. Data Aggregators
● Yext
● Neustar/Localeze
● UBL
WHITESPARK RESOURCES
● Citation by Industry
● Citation by Location
● Citation by Country (50 Citation Sources)

16. CENTROIDS

17. Centroids
● The Centroids are NOT always Located Downtown
● Desktop Search: The Centroid is Located where the
Cluster Grouping is for each Vertical
● Mobile Search: The User is the Centroid

18. ROADBLOCKS

19. Roadblocks
● On-Page Optimization
● Quality Citations
● Citations based on Location
● Citations based on Industry
● Lack of Links
● GMB Categories
● Using P.O. Box
● Citation Consistency
● Reviews

20. VIRTUAL LOCATIONS

21. Virtual Locations
● DO NOT share the same Suite Number with other
Companies
● Do not use P.O. Box, UPS Store, Mailbox Etc...
● Link to City Contact Us Page
● Citation Building
● Unique Address
● Unique Local Phone Number
● Full GMB Profile

22. REPUTATION

24. Take Away
● Google My Business
○ NAP
○ Categories
○ Full Profile Implementation
● On-Page SEO
● Consistent Citation
● Quality Citations
● Local Link Building
● High Rating Reviews

25. thanks!