The document outlines a comprehensive strategy for effective link building to enhance SEO, emphasizing the importance of high-quality backlinks and their role in improving website authority. It categorizes backlinks into two main types—nofollow and follow—along with their respective benefits, and discusses internal linking strategies to enhance user experience and site navigation. Additionally, it provides techniques for acquiring backlinks, such as leveraging competitor insights and various tools to assist in the identification of opportunities.

1. Link Building
How to build a strategy to get high quality
Backlinks

2. André Mousinho
Content Marketing and SEO Specialist
andre@rockcontent.com /in/andremousinho

3. Why Link Building is SO
important

4. Google: two most important ranking factors
Backlink Profile:
Shows Google the authority,
quality and impact of a domain
and content
Content Quality:
Google wants to show the
result that better answers the
searcher intent

5. Link Building
● Works as an indication, passing
credibility (Pagerank)
● The higher the authority the better
● Be in the same niche is also a
factor

7. What does define a
Backlinks Quality?

8. Quality Backlink
● Domain Authority and Page Authority
● Natural links
● Anchor text
● Backlink position
● Type of link (image, text)
● Market
● New domain

11. Quality Backlink
● Domain Authority and Page Authority
● Natural links
● Anchor text
● Backlink position
● Type of link (image, text)
● Market
● New domain

14. Buy an Iphone

15. Quality Backlink
● Domain Authority and Page Authority
● Natural links
● Anchor text
● Backlink position
● Type of link (image, text)
● Market
● New domain

18. Quality Backlink
● Domain Authority and Page Authority
● Natural links
● Anchor text
● Backlink position
● Type of link (image, text)
● Market
● New domain

21. Quality Backlink
● Domain Authority and Page Authority
● Natural links
● Anchor text
● Backlink position
● Type of link (image, text)
● Market
● New domain

22. How to define priorities
● Links form new domains and with Good Authority
● Same or similar Market
● Links your competitor has and you don’t
● Direct links for key pages and follow up your positions

23. Types of Backlinks

24. Two main types of Backlinks:
Nofollow:
Also a normal backlink witch
drives traffic. The difference is
to ask Search Engines not
follow the link, not sending
authority
Follow:
Normal links that pass
authority to the domain
receiving

25. Two main types of Backlinks:
Nofollow:
Also a normal backlink witch
drives traffic. The difference is
to ask Search Engines not
follow the link, not sending
authority
Follow:
Normal links that pass
authority to the domain
receiving
Both types are really important

26. Wait! Nofollow are also
good backlinks?

27. Nofollow links benefits
● You get traffic the same way
● They passa authority (WHAT?)
● Social Signs
● Influence Marketing
● Brand Awareness
● Links generate more links
● Backlink profile way more natural

28. Internal Linking
vs
External Linking

29. Internal Linking and External Linking are essential
Internal Linking:
● Shows your main pages
(authority)
● Better navigation (UX)
● Reduce bounce rate, increase
number of pages visited and
time on site
External Linking:
● Authority gain
● Increase your brand
awareness
● Referal traffic
● Ranking factor

30. Good Internal Links practices
● The closest to the home page are more important
● Pass authority between internal pages
○ Topic Clusters
● Focused on receiving clicks (anchor text))
● Conversion CTAs
● Storytelling
● Drives visitors through the sales funnel

32. Good Internal Links practices
● The closest to the home page are more important
● Pass authority between internal pages
○ Topic Clusters
● Focused on receiving clicks (anchor text))
● Conversion CTAs
● Storytelling
● Drives visitors through the sales funnel

35. Good Internal Links practices
● The closest to the home page are more important
● Pass authority between internal pages
○ Topic Clusters
● Focused on receiving clicks (anchor text))
● Conversion CTAs
● Storytelling
● Drives visitors through the sales funnel

37. Good Internal Links practices
● The closest to the home page are more important
● Pass authority between internal pages
○ Topic Clusters
● Focused on receiving clicks (anchor text))
● Conversion CTAs
● Storytelling
● Drives visitors through the sales funnel

39. Good Internal Links practices
● The closest to the home page are more important
● Pass authority between internal pages
○ Topic Clusters
● Focused on receiving clicks (anchor text))
● Conversion CTAs
● Storytelling
● Drives visitors through the sales funnel

40. Authority + Ranking
(SEO)
Relevant pages
(Usability)
CTA
(CRO)
Internal Linking Funnel:
A well done internal linking helps to
increase the number of visitors lead
them to become consumers.

41. DIY: link aquisition
techniques

42. Steal your competitors
backlinks

43. Some tools you may like:
● Ahrefs
● SEMrush
● Monitor backlinks
● Majestic
● Open Site Explorer
● Raven Tools
● Link Assistant
● Spyglass

44. Some tools you may like:
● Ahrefs
● SEMrush
● Monitor backlinks
● Majestic
● Open Site Explorer
● Raven Tools
● Link Assistant
● Spyglass Free Trial!

45. SEMrush

46. SEMrush

47. SEMrush

48. SEMrush

49. SEMrush

50. SEMrush

51. Guest Post

52. How to find good opportunities
Sites that receive guest content
● Keyword + “submit an article”
● Keyword + “guest post”
● Keyword + “submit guest post”
● Keyword + “write for us”
● Keyword + “add content”
● Keyword + “guest blogger”
● Keyword + inurl:category/guest

53. How to find good opportunities

54. How to find good opportunities
Competitors partners
● “guest post written by *competitor name*”
● “content written by *competitor name* team”

55. How to find good opportunities
Competitor partners: competitor description

56. How to find good opportunities
Competitor partners: competitor description

57. How to find good opportunities
Competitor partners: competitor description

58. How to find good opportunities
SERPs nobody visits
● Smaller sites are more opened to accept
● A lot of new sites are doing a great work, but still don’t rank so well

59. Reverse Image
Search

60. Reverse Image Search

61. Reverse Image Search

62. Reverse Image Search

63. Reverse Image Search

64. Reverse Image Search

65. Mention: company
name + keyword

66. Mention

67. Mention

68. Mention

69. Menção

70. Mention
Some people may spell wrong
● rockcontent
● Rocket Content
● Rock Contente
● Entre outras.

71. Broken Links

72. How to find broken links
Tools:
Check My Links
Screaming Frog

73. How to find broken links

74. How to find broken links

75. Como achar links quebrados

76. How to find broken links

77. How to find broken links

78. André Mousinho
Content Marketing and SEO Specialist
andre@rockcontent.com /in/andremousinho