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Link Building
How to build a strategy to get high quality
Backlinks
André Mousinho
Content Marketing and SEO Specialist
andre@rockcontent.com /in/andremousinho
Why Link Building is SO
important
Google: two most important ranking factors
Backlink Profile:
Shows Google the authority,
quality and impact of a domain
and content
Content Quality:
Google wants to show the
result that better answers the
searcher intent
Link Building
● Works as an indication, passing
credibility (Pagerank)
● The higher the authority the better
● Be in the same niche is also a
factor
What does define a
Backlinks Quality?
Quality Backlink
● Domain Authority and Page Authority
● Natural links
● Anchor text
● Backlink position
● Type of link (image, text)
● Market
● New domain
Quality Backlink
● Domain Authority and Page Authority
● Natural links
● Anchor text
● Backlink position
● Type of link (image, text)
● Market
● New domain
Buy an Iphone
Quality Backlink
● Domain Authority and Page Authority
● Natural links
● Anchor text
● Backlink position
● Type of link (image, text)
● Market
● New domain
Quality Backlink
● Domain Authority and Page Authority
● Natural links
● Anchor text
● Backlink position
● Type of link (image, text)
● Market
● New domain
Quality Backlink
● Domain Authority and Page Authority
● Natural links
● Anchor text
● Backlink position
● Type of link (image, text)
● Market
● New domain
How to define priorities
● Links form new domains and with Good Authority
● Same or similar Market
● Links your competitor has and you don’t
● Direct links for key pages and follow up your positions
Types of Backlinks
Two main types of Backlinks:
Nofollow:
Also a normal backlink witch
drives traffic. The difference is
to ask Search Engines not
follow the link, not sending
authority
Follow:
Normal links that pass
authority to the domain
receiving
Two main types of Backlinks:
Nofollow:
Also a normal backlink witch
drives traffic. The difference is
to ask Search Engines not
follow the link, not sending
authority
Follow:
Normal links that pass
authority to the domain
receiving
Both types are really important
Wait! Nofollow are also
good backlinks?
Nofollow links benefits
● You get traffic the same way
● They passa authority (WHAT?)
● Social Signs
● Influence Marketing
● Brand Awareness
● Links generate more links
● Backlink profile way more natural
Internal Linking
vs
External Linking
Internal Linking and External Linking are essential
Internal Linking:
● Shows your main pages
(authority)
● Better navigation (UX)
● Reduce bounce rate, increase
number of pages visited and
time on site
External Linking:
● Authority gain
● Increase your brand
awareness
● Referal traffic
● Ranking factor
Good Internal Links practices
● The closest to the home page are more important
● Pass authority between internal pages
○ Topic Clusters
● Focused on receiving clicks (anchor text))
● Conversion CTAs
● Storytelling
● Drives visitors through the sales funnel
Good Internal Links practices
● The closest to the home page are more important
● Pass authority between internal pages
○ Topic Clusters
● Focused on receiving clicks (anchor text))
● Conversion CTAs
● Storytelling
● Drives visitors through the sales funnel
Good Internal Links practices
● The closest to the home page are more important
● Pass authority between internal pages
○ Topic Clusters
● Focused on receiving clicks (anchor text))
● Conversion CTAs
● Storytelling
● Drives visitors through the sales funnel
Good Internal Links practices
● The closest to the home page are more important
● Pass authority between internal pages
○ Topic Clusters
● Focused on receiving clicks (anchor text))
● Conversion CTAs
● Storytelling
● Drives visitors through the sales funnel
Good Internal Links practices
● The closest to the home page are more important
● Pass authority between internal pages
○ Topic Clusters
● Focused on receiving clicks (anchor text))
● Conversion CTAs
● Storytelling
● Drives visitors through the sales funnel
Authority + Ranking
(SEO)
Relevant pages
(Usability)
CTA
(CRO)
Internal Linking Funnel:
A well done internal linking helps to
increase the number of visitors lead
them to become consumers.
DIY: link aquisition
techniques
Steal your competitors
backlinks
Some tools you may like:
● Ahrefs
● SEMrush
● Monitor backlinks
● Majestic
● Open Site Explorer
● Raven Tools
● Link Assistant
● Spyglass
Some tools you may like:
● Ahrefs
● SEMrush
● Monitor backlinks
● Majestic
● Open Site Explorer
● Raven Tools
● Link Assistant
● Spyglass Free Trial!
SEMrush
SEMrush
SEMrush
SEMrush
SEMrush
SEMrush
Guest Post
How to find good opportunities
Sites that receive guest content
● Keyword + “submit an article”
● Keyword + “guest post”
● Keyword + “submit guest post”
● Keyword + “write for us”
● Keyword + “add content”
● Keyword + “guest blogger”
● Keyword + inurl:category/guest
How to find good opportunities
How to find good opportunities
Competitors partners
● “guest post written by *competitor name*”
● “content written by *competitor name* team”
How to find good opportunities
Competitor partners: competitor description
How to find good opportunities
Competitor partners: competitor description
How to find good opportunities
Competitor partners: competitor description
How to find good opportunities
SERPs nobody visits
● Smaller sites are more opened to accept
● A lot of new sites are doing a great work, but still don’t rank so well
Reverse Image
Search
Reverse Image Search
Reverse Image Search
Reverse Image Search
Reverse Image Search
Reverse Image Search
Mention: company
name + keyword
Mention
Mention
Mention
Menção
Mention
Some people may spell wrong
● rockcontent
● Rocket Content
● Rock Contente
● Entre outras.
Broken Links
How to find broken links
Tools:
Check My Links
Screaming Frog
How to find broken links
How to find broken links
Como achar links quebrados
How to find broken links
How to find broken links
André Mousinho
Content Marketing and SEO Specialist
andre@rockcontent.com /in/andremousinho

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Link building: how to get quality backlinks

  • 1. Link Building How to build a strategy to get high quality Backlinks
  • 2. André Mousinho Content Marketing and SEO Specialist andre@rockcontent.com /in/andremousinho
  • 3. Why Link Building is SO important
  • 4. Google: two most important ranking factors Backlink Profile: Shows Google the authority, quality and impact of a domain and content Content Quality: Google wants to show the result that better answers the searcher intent
  • 5. Link Building ● Works as an indication, passing credibility (Pagerank) ● The higher the authority the better ● Be in the same niche is also a factor
  • 6.
  • 7. What does define a Backlinks Quality?
  • 8. Quality Backlink ● Domain Authority and Page Authority ● Natural links ● Anchor text ● Backlink position ● Type of link (image, text) ● Market ● New domain
  • 9.
  • 10.
  • 11. Quality Backlink ● Domain Authority and Page Authority ● Natural links ● Anchor text ● Backlink position ● Type of link (image, text) ● Market ● New domain
  • 12.
  • 13.
  • 15. Quality Backlink ● Domain Authority and Page Authority ● Natural links ● Anchor text ● Backlink position ● Type of link (image, text) ● Market ● New domain
  • 16.
  • 17.
  • 18. Quality Backlink ● Domain Authority and Page Authority ● Natural links ● Anchor text ● Backlink position ● Type of link (image, text) ● Market ● New domain
  • 19.
  • 20.
  • 21. Quality Backlink ● Domain Authority and Page Authority ● Natural links ● Anchor text ● Backlink position ● Type of link (image, text) ● Market ● New domain
  • 22. How to define priorities ● Links form new domains and with Good Authority ● Same or similar Market ● Links your competitor has and you don’t ● Direct links for key pages and follow up your positions
  • 24. Two main types of Backlinks: Nofollow: Also a normal backlink witch drives traffic. The difference is to ask Search Engines not follow the link, not sending authority Follow: Normal links that pass authority to the domain receiving
  • 25. Two main types of Backlinks: Nofollow: Also a normal backlink witch drives traffic. The difference is to ask Search Engines not follow the link, not sending authority Follow: Normal links that pass authority to the domain receiving Both types are really important
  • 26. Wait! Nofollow are also good backlinks?
  • 27. Nofollow links benefits ● You get traffic the same way ● They passa authority (WHAT?) ● Social Signs ● Influence Marketing ● Brand Awareness ● Links generate more links ● Backlink profile way more natural
  • 29. Internal Linking and External Linking are essential Internal Linking: ● Shows your main pages (authority) ● Better navigation (UX) ● Reduce bounce rate, increase number of pages visited and time on site External Linking: ● Authority gain ● Increase your brand awareness ● Referal traffic ● Ranking factor
  • 30. Good Internal Links practices ● The closest to the home page are more important ● Pass authority between internal pages ○ Topic Clusters ● Focused on receiving clicks (anchor text)) ● Conversion CTAs ● Storytelling ● Drives visitors through the sales funnel
  • 31.
  • 32. Good Internal Links practices ● The closest to the home page are more important ● Pass authority between internal pages ○ Topic Clusters ● Focused on receiving clicks (anchor text)) ● Conversion CTAs ● Storytelling ● Drives visitors through the sales funnel
  • 33.
  • 34.
  • 35. Good Internal Links practices ● The closest to the home page are more important ● Pass authority between internal pages ○ Topic Clusters ● Focused on receiving clicks (anchor text)) ● Conversion CTAs ● Storytelling ● Drives visitors through the sales funnel
  • 36.
  • 37. Good Internal Links practices ● The closest to the home page are more important ● Pass authority between internal pages ○ Topic Clusters ● Focused on receiving clicks (anchor text)) ● Conversion CTAs ● Storytelling ● Drives visitors through the sales funnel
  • 38.
  • 39. Good Internal Links practices ● The closest to the home page are more important ● Pass authority between internal pages ○ Topic Clusters ● Focused on receiving clicks (anchor text)) ● Conversion CTAs ● Storytelling ● Drives visitors through the sales funnel
  • 40. Authority + Ranking (SEO) Relevant pages (Usability) CTA (CRO) Internal Linking Funnel: A well done internal linking helps to increase the number of visitors lead them to become consumers.
  • 43. Some tools you may like: ● Ahrefs ● SEMrush ● Monitor backlinks ● Majestic ● Open Site Explorer ● Raven Tools ● Link Assistant ● Spyglass
  • 44. Some tools you may like: ● Ahrefs ● SEMrush ● Monitor backlinks ● Majestic ● Open Site Explorer ● Raven Tools ● Link Assistant ● Spyglass Free Trial!
  • 52. How to find good opportunities Sites that receive guest content ● Keyword + “submit an article” ● Keyword + “guest post” ● Keyword + “submit guest post” ● Keyword + “write for us” ● Keyword + “add content” ● Keyword + “guest blogger” ● Keyword + inurl:category/guest
  • 53. How to find good opportunities
  • 54. How to find good opportunities Competitors partners ● “guest post written by *competitor name*” ● “content written by *competitor name* team”
  • 55. How to find good opportunities Competitor partners: competitor description
  • 56. How to find good opportunities Competitor partners: competitor description
  • 57. How to find good opportunities Competitor partners: competitor description
  • 58. How to find good opportunities SERPs nobody visits ● Smaller sites are more opened to accept ● A lot of new sites are doing a great work, but still don’t rank so well
  • 70. Mention Some people may spell wrong ● rockcontent ● Rocket Content ● Rock Contente ● Entre outras.
  • 72. How to find broken links Tools: Check My Links Screaming Frog
  • 73. How to find broken links
  • 74. How to find broken links
  • 75. Como achar links quebrados
  • 76. How to find broken links
  • 77. How to find broken links
  • 78. André Mousinho Content Marketing and SEO Specialist andre@rockcontent.com /in/andremousinho