Ready to skyrocket your med spa marketing? Get the latest SEO formula from our experts to help you rank better on Google for your services! Learn how to optimize your SEO strategies for your Med Spa / Aesthetics Practice with insider tips and tricks. Don't miss out on this essential guide to achieving success on Google for your website. Watch now! Link To The Free SEO Cheat Sheet - https://medspamarketingportal.com/seo-checklist Link to test your Google Speed Score - https://pagespeed.web.dev/

1. For Med Spas and Aesthetics Practices

2. Digital Dominance Method

3. ● Turn off cell phones
● Close Down Facebook/Instagram
● If you’re serious about doubling or tripling the leads that you
pull from your website, then the next 60 minutes are critical
Housekeeping

4. What we will cover today
● The latest updates with the Google Algorithm
● The things that you may have put in place in the past that could be hurting you
now
● How to optimize your website using the NEW SEO Formula

5. ● Have worked in Digital Marketing since 2007
● Have had the opportunity to talk and work with Aesthetic
Practices and Med Spas across the US
● Self proclaimed Biohacker with interest in wellness. I love
marketing and I practice wellness so the intersection of the
two is why I do what I do
Who Am I & Why Should
You Listen To Me?

6. This Is What We Do Day In And Day Out

7. Does SEO Still Matter?

8. 44% of clicks

9. YES! SEO Still Matters
You can’t rely on Paid Ads & Pay-Per-Click Alone

10. Leads Breakdown
64% from
Organic SEO
$19.32
95 127 173 22 417
=
$8,054.43
417
Total Investment
Organic Calls
-10
-10
14 9
Total PPC Calls Webforms Total Leads
GBP Calls
Leads Average Cost per Lead
Total Leads - Tracked calls & web
forms
Med Spa Marketing Portal Fees + PPC
Spend
Total Spend / Leads

11. On Page:
● Pages for each service / main cities
● Optimize Titles, H1s, URLs, Images w
keywords
● Site Speed
GBP:
● Claim use the correct business category
● Put system in place for driving online
reviews
● Add new photos on an ongoing basis
● Post once a week
Signals Leveraged (Off Page):
● Expertise, Authority & Trust
● Multiple do-follow links back to the
your website, GMB listing & internal
pages on your website
● Add to YEXT or some other citation
management platform
Ongoing Content:
● Fresh content on your site
● Push new blog posts out and
syndicate via signal engine (PR)
SEO Basics

12. The SEO Checklist
Free Download @
MedSpaMarketingPortal.com/seo-checklist

13. ● You can no longer get away with duplicate content.
● Low quality links pointed back to your website could hurt you.
● You need a real, physical office to rank well on Google Maps.
● SITE SPEED MATTERS
The 4 Biggest SEO Changes

14. 1. You can’t get away with duplicate
content anymore
● Most Med Spa / Aesthetic Pros pull from a 1 - 5 mile radius (lots
of little cities & towns)
● Agencies used set up multiple pages targeting different cities
with the same content only changing the city name.
● Your pages must be UNIQUE including service pages.

15. ● It used to be ALL ABOUT links
● The Penguin Update addressed that and now it’s all about quality &
relevant links
● You’ll want to review your link profile, find the bad links & either have
them removed or disavowed
● Work to build more high quality / relevant links like, local chamber of
commerce, church groups, event partners like gyms or health food
spots, client’s local blogs.
2. Too many irrelevant / low quality links pointed
back to your website could actually hurt you

16. ● Google Maps had a MAJOR change with the Google Pigeon Update
● Pigeon primarily addressed Local Map Listings
● Took a major toll on those who:
○ Had multiple FAKE addresses
○ Used UPS Stores, P.O. Boxes, or Virtual Offices, Etc.
○ Worked from a home address & have the business address hidden on
Google My Business
○ You need a REAL physical business address in a city that you want to
rank
3. You need a real, physical office to rank
well on Google Maps

17. ● How fast your website loads play a roll in
rankings (UX, Dwell Time, Bounce Rate)
● Mobile & Desktop Must be considered
● Check on Google PageSpeed Insights
https://developers.google.com/speed/pagespeed/insights/
4. Site speed matters

18. ● Old fashion SEO is no longer effective
● In the post panda, pigeon, penguin era it’s all about
User Experience Optimization…Aka add value!
● The NEW SEO approach requires a heavy focus on User
Experience Optimization
What else has changed?

19. ● Experience - First-hand experience on the topic you’re writing about.
● Expertise - Extent of knowledge demonstrated within your article or by
the writer.
● Authority - backlinks, topical authority
● Trust - showcasing experience, expertise and authority in aggregate.
Satisfy for E-E-A-T:

20. ● CTR is KEY (Click Through Rate)
● Bounce rate is something to watch very closely
● Scroll Rate (Are they scrolling down when they get to
your homepage or website?)
● Time on page or Dwell Time is a big deal
○ Tip: Add Video
● # of citations, reviews & relevant backlinks
● Page Speed
What are the NEW ranking factors?

21. ● Identify most important keywords based on your services, service area & search volume
● Setup a great website with unique pages for each service + each city
● Get your keyword & geo modifier in the Title of each page
● Use Unique Content on EVERY Page
● Leverage multi-media to enhance time on page & reduce bounce rate
● Get online reviews across the web
● Build your citations & consistency
● Post updated content on an ongoing basis
● Build backlinks & authority
● Track your results
The NEW SEO Formula To Rank Better

22. Your city + Dysport
Your city + IPL
Your city + Fractora
Your city + Microdermabrasion
Your city + Chemical Peel
Your city + Dermaplaning
Your city + Microneedling
Your city + Facial Threading
Your city + Facials
Your city + Oxygen Facial
Your city + Facial Rejuvenation
Your city + Med Spas
Your city + Med Spa Services
Your city + Aesthetic Services
Your city + Groupon
Your city + Medical aesthetics
Your city + Esthetician
Your city + Medical Spa
Your city + Injectables
Your city + Botox
Your city + Xeomin
Your city + Fillers
Your city + Juvederm
Your city + Restylane
Your city + Revanesse
Your city + Versa
Your city + IV Therapy
Your city + Vitamin Injections
Your city + Halotherapy
Your city + Hormone Therapy
Your city + Skin Tightening
Your city + Laser Hair Removal
Your city + Cellulite Reduction
Your city + Fibroblasten
Your city + Body Contouring
Your city + PRF
Your city + PRP
SEO Steps You Can Take -
Keywords

23. ● Strong website with good content & user experience (UXO vs. SEO)
● Leverage Multi-Media to improve on-page time
● Unique pages for each of your Services
● Unique Pages for the Cities that you serve
● Keywords are in the Title & H1
● Name, Address, Phone Number in the footer
● Blog with ongoing updates / syndication
● Focus on PAGE SPEED desktop & mobile
SEO Steps - On Site Optimization

24. ● Claim & Optimize Google Business Profile
● Build Up Online Reviews leveraging a review management system
● Get lots of citations across the web
● Build authoritative links back to your website from other websites
● Strategic Content Creation and Syndication
SEO Steps - Off Page SEO

25. Real Results - Radiant A Medspa

26. Google uses a different algorithm for local searches which places
importance on 3 important ranking categories and their supporting
signals.
● Proximity - How close is the place of business for the person searching? Use zip codes
and geo coordinates in your content. The rest you can’t control.
● Relevance - How relevant is the search term for the business? Make sure that your
information is not too complicated and that Google understands what your content is
about. Optimized, keywords, pages titles / headings and content.
● Prominence - What is the authority of the Local Business? # of reviews is huge, E-E-
A-T profile,backlinks, social media mentions, citations, vs. competition
Special Local SEO Ranking Factors
Importance Of Local SEO Ranking Factors

27. Take Aways
What did you learn?
What did you notice?
What would you like to
share?

28. HELP?
Would you like some help?

29. FREE: SEO REVIEW & VISIBILITY SCAN

30. Call (312) 654-4611 or MedSpaMarketingPortal.com
● Analysis of Online Visibility
● Custom Keyword List of most important search terms
● Ranking Report showing where you rank currently
● Analysis of Online Directory Listings & Consistency
● Analysis of Online Reviews and Reputation
● Analysis of Website Conversion Effectiveness
FREE: SEO Review

31. LET’S TALK
(312) 654-4611
MedspaMarketingPortal.com/recommendation-session
Let’s Talk