This document discusses geo-targeted SEO strategies for online retailers. It begins by defining geo-targeted SEO and distinguishing it from standard local and international SEO approaches. It then covers specific ranking factors and tactics for geo-targeted SEO, including on-page optimization with location-specific keywords and structured data, links from locally relevant sites, consistent business listings, and tailored local content. Examples from Grubhub demonstrate how these techniques have helped rank their local landing pages. The document emphasizes that geo-targeting requires dedicated approaches for each location to improve search visibility and conversions for target audiences.
How To Maximize Local Search Traffic This Holiday SeasonRio SEO
Based on the latest Pigeon update, Rio SEO’s retailers saw a 20% increase in online traffic from search above last season. With the holidays just around the corner, it’s time to make sure yourlocal search strategy is utilizing best practice SEO and user experience.
In this webinar Bill Connard will give you some tips and tactics to follow to insure your visitors have the best user experience.
Join our webinar to learn the following:
• 5 essential elements for user experience success
• The 10 on-page SEO best practices to follow
• Reporting and KPIs that you should be measuring
SEO for Small Businesses, What Google Wants180Fusion
In this webinar, we look at how to make your website easy to find, how to boost website traffic and how to generate leads, while following Google best practices.
How To Maximize Local Search Traffic This Holiday SeasonRio SEO
Based on the latest Pigeon update, Rio SEO’s retailers saw a 20% increase in online traffic from search above last season. With the holidays just around the corner, it’s time to make sure yourlocal search strategy is utilizing best practice SEO and user experience.
In this webinar Bill Connard will give you some tips and tactics to follow to insure your visitors have the best user experience.
Join our webinar to learn the following:
• 5 essential elements for user experience success
• The 10 on-page SEO best practices to follow
• Reporting and KPIs that you should be measuring
SEO for Small Businesses, What Google Wants180Fusion
In this webinar, we look at how to make your website easy to find, how to boost website traffic and how to generate leads, while following Google best practices.
Local SEO presentation at Pubcon Austin 2018. In this presentation we examine the current status of Local Search and the Local Search as well as take a peak at what the future might hold.
What should you know about site structure, content development, internal and external links to win at search engine optimization? How do you measure the success of an SEO campaign? Checkout the presentation by Navneet Kaushal, CEO PageTraffic.
Optimizing for Local Search for RV DealersTimothy Resnik
With increased competition squeezing traditional market areas, it is becoming increasingly important for dealers to maximize their digital visibility. In his presentation, Tim will share how to scale local search engine marketing best practices in order to drive prospects to your lot.
Demystifying SEO - What really goes into a comprehensive SEO campaignBenj Arriola
A high level overview of the time and resources needed for the SEO newbie. This video presentation is a live presentation recorded from San Diego Convention & Visitors Bureau's 6th Annual E-Commerce Summit. Presentation was by San Diego-Based Search Engine Optimization Specialist, Internet Marketing Inc. SEO Director Benj Arriola.
RM Interiors & Design SEO RecommendationsWesley Berg
Descriptive analysis of RMInteriorsandDesign.com and recommendations toward optimization of the website's source coding, keyword usage, organic, and paid searches
Using competitive research, SEO techniques and digital marketing best practices to design, implement, and analytically analyze a successful corporate website for mobile and desktop
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.
presentation on search engine optimization.gives a brief idea about the methods for optimizing our website.methods are explained with examples.this presentation willbe useful for preparing seminar.
Local SEO presentation at Pubcon Austin 2018. In this presentation we examine the current status of Local Search and the Local Search as well as take a peak at what the future might hold.
What should you know about site structure, content development, internal and external links to win at search engine optimization? How do you measure the success of an SEO campaign? Checkout the presentation by Navneet Kaushal, CEO PageTraffic.
Optimizing for Local Search for RV DealersTimothy Resnik
With increased competition squeezing traditional market areas, it is becoming increasingly important for dealers to maximize their digital visibility. In his presentation, Tim will share how to scale local search engine marketing best practices in order to drive prospects to your lot.
Demystifying SEO - What really goes into a comprehensive SEO campaignBenj Arriola
A high level overview of the time and resources needed for the SEO newbie. This video presentation is a live presentation recorded from San Diego Convention & Visitors Bureau's 6th Annual E-Commerce Summit. Presentation was by San Diego-Based Search Engine Optimization Specialist, Internet Marketing Inc. SEO Director Benj Arriola.
RM Interiors & Design SEO RecommendationsWesley Berg
Descriptive analysis of RMInteriorsandDesign.com and recommendations toward optimization of the website's source coding, keyword usage, organic, and paid searches
Using competitive research, SEO techniques and digital marketing best practices to design, implement, and analytically analyze a successful corporate website for mobile and desktop
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.
presentation on search engine optimization.gives a brief idea about the methods for optimizing our website.methods are explained with examples.this presentation willbe useful for preparing seminar.
Top Myths of International SEO by Kaitlin McMichaelKaitlin McMichael
-This webinar covers 15 common myths and misconceptions about international SEO
-We'll discuss why international SEO is so confusing, and cover how its changed over the last few years
-Myths fall into 3 categories: URL Structure, Page Tags, and Localization
-By the end of this Mozinar, you’ll have a much clearer understanding of how international SEO works, and how to apply the proper strategies and tactics to your website
Social Media and SEO Tips to make your Business succeedNavneet Kaushal
Learn the power of social media and the SEO 2014 in this simple step by step presentation to help enable you to derive more out of SEO and Social Media Marketing
This guide, created in 2012, is a process laid out to help small business owners begin their local search engine optimization process. Use this as a resource for local SEO.
Insider's Guide to Creating Multilingual Websites That Drive RevenueFlorian Auckenthaler
DesigningIT & Acclaro Webinar Presentation. The webinar is geared towards digital marketing professionals, web admins and developers who are interested in creating or maintaining a successful, revenue-generation multilingual website.
The full webinar is available here https://www.youtube.com/watch?v=2x-hFKS9TuU
Reach your online potential & help customers find you locallyDeluxe Corporation
This presentation was designed to support the Deluxe webinar, Reach Your Online Potential - and features online expert Steph Rowan's take on how small businesses can improve their chances of being found locally. Topics include:
- Local search overview
- Websites for local businesses
- Search engines: Optimization for local businesses
- How to increase your ranking in local results
- Google places overview
- Social tactics for local traffic
- Mobile and local search
- Where to start
Online businesses have unique business needs, which makes a "one-size-fits-all" international SEO strategy about as common as a unicorn sighting. Make sure to get your company's international SEO strategy right by checking out this slide deck & the link bundle here: https://bitly.com/bundles/portentint/1b
Portent's SEO Strategist Kaitlin McMichael shares insights into how to set up and execute a successful international SEO strategy. Topics covered include which URL structure to choose for your site(s), tips & tricks for hreflang implementation, the new locale-adaptive Googlebot crawlers, and what to expect in terms of ROI for your international SEO strategy.
Energize your SEO for Local Results with Loren Bakersemrush_webinars
SEO visibility is no longer about one type of ranking. SERPs have undergone a revolutionary change in presentation. Google now serves different results based on query themes, the location of the user, personalization, devices used, and types of content available.
Loren Baker will show you how to track your domain's performance for these different opportunities. Plus, he'll share successful methods you can use to create an integrated digital strategy to support overall search, social, local, and branding goals.
In this webinar, you will learn:
-How Google results differ by location for local and national queries
-How to track different SERPS based on geo-location
Tactics that small businesses, service-area businesses, virtual businesses and enterprises can implement to rank
-How to build powerful links, rich with local signals
100 Ways to Transform Your Business OnlineBabich Media
Over 100 tips and tricks from BabichMedia.com on digital marketing in 2019. Influencer Marketing, Facebook ADS, Mobility Scoring, Google Ads, Google My Business, and more...learn more at http://babichmedia.com/ 1-602-497-1011
Local SEO Marketing | Garden Route South Africa | The Ultimate Local SEO PackageIamSEO
http://www.iamseo.biz/ultimate-local-seo-package/
The methods of back in the day just do not work anymore, or might I say barely work and still only give little effect. Gone are the days where then you can simply blast out 1000’s of links to your website and cash in, also you cannot depend on old school link pyramids. Blog commenting by itself is no longer powerful enough to rank you on TOP. Things have changed and we have to Adapt or Die!
Today I will show you a breakthrough Local SEO Package that has incorporated the top most effective SEO Marketing technics into a flexible continues SEO Package.
Find out why local search is one of the hottest opportunities for small business and how you can increase your ranking on Google, Bing and Yelp! This presentation looks at why search is one of the key ways to attract new customers, what the difference between organic (SEO) and paid search (PPC), how to claim your Google Place page and list your business in local directories, how to leverage social sites to grow local brand awareness and sales - and how to analyze your local search results. Contact www.deluxe.merchengines.com for more information
You’re a global org but you have to have a local feel in every region. What works in APAC doesn’t work in EMEA. You’ve got different device habits, languages, search engines, and customs to think about — this session about international SEO will show you how to give that friendly neighborhood feel on a global scale.
Miranda Gahrmann, Randstad
You’re a global org but you have to have a local feel in every region. What works in APAC doesn’t work in EMEA. You’ve got different device habits, languages, search engines, and customs to think about — this session will show you how to give that friendly neighborhood feel on a global scale.
School of Internet Marketing is the best training institute for digital marketing in Pune as they provide theory and practical knowledge to their students.
Digital Marketing for Enterprise Level Companies by Benj ArriolaBenj Arriola
Presented at the "Growing Your Business in the Digital World" event organized by SEO Hacker / JCI Manila. Gives an overview of digital marketing and several strategies, tips and techniques when dealing with enterprise level clients.
SEO Audit Tools, Tips and Tricks - SMX West 2016Benj Arriola
Tools used for SEO Audits, from the technical side, content side and link profile analysis side. For all links going to the tools, they will be added on: http://engineering.thecontrolgroup.com/tools-for-running-seo-audits-an-smx-presentation/
Alignment of Usability, SEO & CRO in Site ArchitectureBenj Arriola
Alignment of Usability, SEO &; CRO in Site Architecture
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
Creative Content Marketing: From Strategy to ExecutionBenj Arriola
Creative Content Marketing: From Strategy to Execution
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
Link Building and Content Marketing: How They Work TogetherBenj Arriola
Link Building and Content Marketing: How They Work Together
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
Clarity14 - seoClarity's Enterprise SEO conferenceBenj Arriola
Presentation of Benj Arriola at the Clarity '14 Conference in Austin Texas, Sept. 25, 2014 on how to make enterprise SEO clients take action in implementing SEO strategies & tactics.
Optimizing Your Website for Organic SearchBenj Arriola
Optimizing Your Website for Organic Search presentation at the eMarketing Association Conference 2014 (eM14) at the Marriott Hotel Union Square, San Francisco, California. Presented on March 25, 2014.
Multilingual & Multinational Link Building with Multilingual Content MarketingBenj Arriola
International SEO strategies for link building by Benj Arriola, Internet Marketing Inc.presented at
Search Marketing Expo (SMX) Toronto, Ontario, Canada on March 20-21, 2013
The Battle Against Penguins and Pandas: Getting Back Ranking and Running Futu...Benj Arriola
The Battle Against Penguins and Pandas: Getting Back Ranking and Running Future Proof SEO Strategies
Online Marketing Summit (OMS) 2012 Presentation by Benj Arriola
SEO.org.ph - Bataan Botcamp October 2010Benj Arriola
Just the presentation I did last October 2010 at Bataan, Philippines. Talked about SEO and Blogging and making money online. SEO as a career. Please note since this was in the Philippines, some slides may be in Tagalog (Filipino language)
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
2. Benj Arriola
Spoken at 46
conferences in
4 different
countries, 20
cities since
2007.
Won major prizes
in 7 international
SEO competitions
from 2005 to 2009
that include cash
and a brand new
car!
3. Clara Li
5+ Years in SEO and digital
marketing, currently working as
SEO product manager at
Grubhub
Experience with agency and in-
house, from startup sites to
enterprise with millions of pages
4. What is Geo-Target SEO
SEO
Search Engine
Optimization
Strategies and tactics
involved in the
improvement of sales
and conversions
coming from organic
search traffic.
Geo-Targeted SEO
Local SEO &
International SEO
SEO strategies and
tactics to further
improve sales and
conversions from the
localized search
results of search
engines.
5. International SEO
Google.com Google.ca
• Shopping
• Paid Search Ads
• Organic Search
• Map Results
• Image Results
• Related Words
Example search query: Laptop Bag
7. Organic Search
International SEO / Multilingual SEOInternational SEO
Google.com Google.caGoogle.it
Example search query: Laptop BagExample search query: Laptop Bag / Borsa del Portatile
8. Google.it
International SEO / Multilingual SEOLocal SEO
Google.com in ChicagoGoogle.comGoogle.com in San Diego
• Organic Search
• Map Results
Example search query: Laptop Bag / Borsa del PortatileExample search query: Laptop Bag
9. Grubhub Local SEO
Grubhub ranks #1 for “food delivery” in NYC Grubhub’s “order” link in Google’s local results
Paid Search Results
#1
10. Why Geo-Target Search Results?
Better Ranking
Rank higher in the location
of your target audience
Better User Targeting
Show better results to your
target audience
Better ROI
Higher organic click through
rates (CTR)
More CTR giving more
traffic
More traffic leading to more
conversions
11. Grubhub’s Local SEO Benefits
Create customized content
on local landing pages,
leading to a better
conversion rate
Local landing pages rank
higher than homepage in
some markets
Multiple local landing pages
take more space in SERPs
12. SEO
On-Page
Server Settings
& Code
Content
Off-Page Links
SEO Diagnostics
Content Marketing
Foundational
Continuous
Difference of Plain SEO vs. Geo-Targeted SEO
SEO Overview
Not Just Links:
• Map Submissions
• Local Citations
• Reviews and Ratings
• Geo-Targeted Links
Server Settings & Code:
• IP Address/Hosting
• ccTLDs
• Language Tags
• Hreflang Tags
• Address Tag
• Schema Structure Data
• Tap to Dial Phone Numbers
Content:
• NAP Information
• Geo-Targeted Keywords
• Translated Content
• Localized Content
• Duplicate Content Fixes
14. Moz Local Search Ranking Factors (2017)
Local SEO Ranking Factor Organic Search Local Maps Average
Link Signals 29% 17% 23%
On-Page Signals 24% 14% 19%
My Business Signals 7% 19% 13%
Citation Signals 8% 13% 11%
Behavioral Signals 11% 10% 11%
Review Signals 7% 13% 10%
Personalization 9% 10% 10%
Social Signals 4% 4% 4%
Source: Moz
https://moz.com/local-search-ranking-factors
15. Moz Local Search Ranking Factors (2017)
Local SEO Ranking Factor Organic Search Local Maps Average
Link Signals 29% 17% 23%
On-Page Signals 24% 14% 19%
My Business Signals 7% 19% 13%
Citation Signals 8% 13% 11%
Behavioral Signals 11% 10% 11%
Review Signals 7% 13% 10%
Personalization 9% 10% 10%
Social Signals 4% 4% 4%
Source: Moz
https://moz.com/local-search-ranking-factors
Local SEO Ranking Factor Organic Search Local Maps Average
Link Signals 29% 17% 23%
On-Page Signals 24% 14% 19%
My Business Signals 7% 19% 13%
Citation Signals 8% 13% 11%
Behavioral Signals 11% 10% 11%
Review Signals 7% 13% 10%
Personalization 9% 10% 10%
Social Signals 4% 4% 4%
Prioritize working on
ranking factors that
give a larger impact on
local search with the
least amount of effort.
Local SEO Ranking Factor
ContentCreativeDeveloper
OutreachResearchSign
UpProm
otion
Total General Task
Link Signals 5 5 2 5 4 1 5 27 Content Marketing
Social Signals 1 1 1 5 5 0 5 18 Content Marketing
Review Signals 0 0 0 3 2 5 4 14 Local Map Submissions / Optimization
Behavioral Signals 5 3 2 0 2 0 0 12 Standard SEO
On-Page Signals 2 2 5 0 1 0 0 10 Standard SEO
Personalization 1 1 1 1 0 0 5 9 Content Marketing
My Business Signals 1 0 0 1 1 5 1 9 Local Map Submissions / Optimization
Citation Signals 1 0 0 1 1 5 1 9 Local Map Submissions / Optimization
General Task Effort Impact
Content Marketing
Local Map Submissions / Optimization
Standard SEO
16. 1. Link Signals
General SEO
Link Quantity
Link Quality
Natural vs. Artificial
Penguin Update
Earned Links
Content Marketing / Inbound
Marketing / Viral Marketing / Influence
Marketing / Link Baiting
http://bit.ly/ContentMarketingStrategyToExecution
Geo-Targeted SEO
Content marketing targeted to
influence websites that belong to
the same geographic target
audience to link to your website.
http://bit.ly/MultiLingualContentMarketing
17. 2. On-Page Signals
General SEO
Keyword Research
Use the Keywords
Title Tag
Meta Description
Heading Tags
Main Content
Image Alt Text
Anchor Text
Site Architecture &
Content Hierarchy
Structured Data
Panda Update
Good Quality
Avoid Duplicate
Content
Avoid Thin
Content
Geo-Targeted SEO
Geo-Targeted Keywords
Caution: Do not over do it.
Site Architecture
Dedicated Site or Page per Location
International Offices
Local Offices
No Offices Customers Visit
Structured Data
Use of all mailing address related schema.org
structured data
Use the <address> tag
Panda Update
2 or more locations may end up with duplicate
content. Make sure this does not happen.
Use hreflang tags for international websites.
Chicago was used in the:
Title Tag
Meta Description
Heading Tags
Main Content
Anchor Text
18. Grubhub’s Local Landing Pages
Local keywords in on-page
elements
Browser geo location
prompting for address
Internal links to
nearby cities
Structure data for
Google local
business cards
19. 2. On-Page Signals
General SEO
Keyword Research
Use the Keywords
Title Tag
Meta Description
Heading Tags
Main Content
Image Alt Text
Anchor Text
Site Architecture &
Content Hierarchy
Structured Data
Panda Update
Good Quality
Avoid Duplicate
Content
Avoid Thin
Content
Geo-Targeted SEO
Geo-Targeted Keywords
Caution: Do not over do it.
Site Architecture
Dedicated Site or Page per Location
International Offices
Local Offices
No Offices Customers Visit
• Structured Data
• Use of all mailing address related schema.org
structured data
• Use the <address> tag
• Panda Update
• 2 or more locations may end up with duplicate
content. Make sure this does not happen.
• Use hreflang tags for international websites.
20. 2. On-Page Signals
General SEO
Keyword Research
Use the Keywords
Title Tag
Meta Description
Heading Tags
Main Content
Image Alt Text
Anchor Text
Site Architecture &
Content Hierarchy
Structured Data
Panda Update
Good Quality
Avoid Duplicate
Content
Avoid Thin
Content
Geo-Targeted SEO
Geo-Targeted Keywords
Caution: Do not over do it.
Site Architecture
Dedicated Site or Page per Location
International Offices
Local Offices
No Offices Customers Visit
Structured Data
Use of all mailing address related schema.org
structured data http://schema.org/address
Use the <address> tag
Panda Update
2 or more locations may end up with duplicate
content. Make sure this does not happen.
Use hreflang tags for international websites.
https://www.boostability.com/8-ways-multi-location-businesses-can-diversify-local-seo-pages
Leverage data & automation when dealing with
hundreds to thousands of business locations.
Thin
Content
Duplicate
Content
21. Single Business Location, Selling Local
Physical Address on Every Page
Commonly
placed on the
footer, but it can
be anywhere
appropriate.
Enclose the
address in an
<address> tag
and use
schema.org
markup.
22. Multiple Local Business Locations, Selling at Every Location
Dedicated Page/Site Per Location
Created pages dedicated
to business locations.
Too specific page
More Content
Avoid Thin Content
Avoid Duplicate Content
State Page, listing down all local
businesses within the same state.
City Page, listing down all local
businesses within the same city.
23. Multiple International Locations – TLDs and
ccTLDs
Using country code top
level domains (ccTLDs)
add more international
ranking signals signifying
the country where the
site should rank well.
24. ccTLDs vs. Subdomains vs. Folders
Order of priority:
ccTLD, Subdomain,
Folder
ccTLD and
subdomains are
easier to have
separate XML
sitemaps, robots.txt
and Google Search
Console country
targeting settings.
example.fr
fr.example.com
example.com/fr
25. International SEO – Language vs. Location
Prioritize countries
over location.
There are different
Google versions for
different countries, not
for different
languages.
Global Top Level
Domains (gTLDs) like
.asia and .eu are known
to not perform that well
in international SEO.
example.ca/en
example.ca/fr
ca.example.com/en
ca.example.com/fr
26. International Duplicate Content
Use Hreflang Tags
Use the rel=“alternate” link tag to specify language
and optionally the location of duplicate pages
<link rel="alternate" hreflang=“x-default"
href="http://www.example.com/" />
<link rel="alternate" hreflang="en-CA"
href="http://www.example.ca" />
<link rel="alternate" hreflang="en-US"
href="http://www.example.us" />
.ca
Duplicate Page
Content Here
.us
Duplicate Page
Content Here
.com
Duplicate Page
Content Here
27. IP Address & Hosting
All websites are hosted on a
server.
Each server has an IP address.
An IP address is often tied to a
physical location online.
Ideally, you want your site
hosted in a country of your
target audience.
Based on Experience:
This ranking factor is very weak.
And I have only seen it work
week for businesses outside of
the US trying to target a US
audience, and hosting was done
in the US.
Business
Location
Target
Audience
Ideal Web
Host Location
In the US In the US US
Outside of US In the US US
In the US Outside of US Location of
Target Audience
Outside of US Outside of US Location of
Target Audience
28. Content Translation
Literal
Source text is
translated into the
nearest equivalent
of the target
language.
Modified Literal
Translation follows the
grammatical rules of the
target language, but is still
literal. If used wrong, it may
fail to correctly express the
meaning of the source text.
Idiomatic
Preserves the meaning of
the source text and
expresses it in a natural
way in the target
language.
Unduly free
Translation is too
"loose" and strays from
the meaning of the
source text.
Specify the language in
the Doctype
HTML5
<html lang="fr">
XHTML 1.x
<html lang="fr" xml:lang="fr"
xmlns="http://www.w3.org/1999/xhtml">
XML
<html xml:lang="fr"
xmlns="http://www.w3.org/1999/xhtml">
29. International Marketing Blunders
Pepsi
US: Pepsi brings you
back to life.
China:
Come alive out of the
grave with Pepsi.
Pepsi will bring your
ancestors back from the
dead.
Bring dead ancestors
back from heaven.
30. International Marketing Blunders
Clairol
US: Mist Stick
Germany: Mist is a slang
term for manure.
Electrolux
Scandinavian
Manufacturer of Vacuum
Cleaner
US printed brochures:
Nothing sucks like an
Electrolux!
31. Good International Localization Examples
Berliner
Stadtreinigungsbetriebe
Company in Germany.
The company name
translated means: Berlin
City Cleaning Services.
The German word kehr
means sweep.
McDonalds
Austria: Not every
country knows what a
drive thru is.
32. Mobile SEO is Good for Local SEO
General and Local Intent Searches
Using Google on a Smartphone vs.
Desktop (2015)
Source: Google: Inside Adwords
http://screenwerk.com/2015/05/11/data-suggest-that-local-intent-queries-nearly-half-of-all-search-volume/
Almost half of all searches on
Google on a mobile phone
has a local intent.
Action Item: Use responsive
design to be mobile friendly.
33. Local Search Conversion by Device
(2014)
Source: comScore, Neustar Localeze, 15 Miles
https://searchengineland.com/study-78-percent-local-mobile-searches-result-offline-purchases-188660
78% of local
searches on a
mobile phone
resulted in a
purchase!
Action Item: Make
sure that making a
purchase online is
possible, user
friendly and safe
when done on a
mobile phone.
34. Actions driven by local search (2008)
Source: TMP Directional Marketing/ComScore
http://searchengineland.com/relying-on-print-yellow-pages-most-local-customers-turn-to-the-web-15082
Local search one of the
top contributors that lead
to actions.
IYP is different from Local
SEO, however optimizing
these IYP entries help
contribute to Local search
ranking.
Action Item: Make sure
all information that
supports these actions
are all available.
Driving
Directions, Hours
of Operation
Href=“tel:xxx-xxx-xxxx”
Email forms
Bookmark,
social share
Answer
questions to help
in the buying
decision.
Supply sources
of offline
information.
35. 3 Main Purchase Actions in
Local/International SEO
Some SEO action items for local SEO do not necessarily have sales and conversions on the pages. But
the information they provide help lead to a conversion; sometimes online, sometimes offline.
36. Tap to Dial Phone Numbers
Some mobile browsers try to
identify phone numbers and
automatically make them
“tappable” to dial. Not all
browsers do that.
<a href="tel:1234567890">
37. Voice Search in Good for Mobile SEO
Voice Search of a Local Business by Business Type (2018)
Source: BrightLocal
https://www.brightlocal.com/learn/voice-search-for-local-business-study/
Action Item: Create a
smart speaker phone
app to order
products. (Amazon
Skills)
Optimize for Google’s
Answer Box, and
answer many general
questions related to
your product or
industry.
38. Top Use Cases of Smart Speakers (2018)
Source: MarketingCharts.com / comScore
https://www.marketingcharts.com/digital/non-mobile-connected-devices-82795/attachment/comscore-smart-speaker-activities-mar2018
In 2018, Smart Speaker Use: Find local business 18% (up 2%), order products 30% (up 21%), order
food/services 13% (up 2%). General questions 77% (up 17%).
39. 3. My Business Signals
Local Maps Submissions
Google My Business (GMB)
https://www.google.com/business/
Bing Places for Business
https://www.bingplaces.com/
Yahoo
https://help.yahoo.com/kb/SLN26672.html
Mapquest
https://listings.mapquest.com/pl/mapquest-claims/preview.html
40. NAP Information Consistency
NAP – Name, Address, Phone
Use consistent information as
much as possible on our own
website, in local map
submissions, local directories
and yellow pages, press
releases, everywhere
Example of Inconsistencies
Acronyms and Abbreviations
West Olive St.
W. Olive Street
West Olive Street
W. Olive St.
Punctuations
W Olive St
W. Olive St.
W Olive St.,
W. Olive St,
Phone Number Formats
(123) 456-7890
1234567890
123-456-7890
123.456.7890
41. Complete Information in Local Maps
Fill out all possible information that
applies to your business.
Business Name*
Business Hours
Description*
Photos
Virtual Tours
Customer Photos
Reviews and Ratings
Avoid custom categories, and
always use existing business
categories if possible.
*See opportunities to use your main
targeted keywords, but do not over
do it. Just 1 mention of your main
keyword should be sufficient.
42. 4. Citation Signals
Citations help prove
that your company is a
legitimate company.
Similar to map
submissions, use
consistent NAP
information
and
complete business
information
as much as possible in
the top citation
sources.
Some common
citation sources:
Acxiom
Apple Maps
Bing
Citygrid
Facebook
Factual
Foursquare
Infogroup /
ExpressUpdate
Localeze
Superpages
YP
Yelp
More US Citation
Sources on Moz:
https://moz.com/learn
/seo/citations-by-city
International Citation
Sources on
Whitespark:
https://whitespark.ca/
top-local-citation-
sources-by-country/
43. Consistent NAP Everywhere
Even if there are
official citation
sources, keeping
consistent NAP
information
everywhere is still a
good practice.
A few things to look
out for NAP
consistency:
Donation Sites
Press Releases
Partnerships
Distributed PDFs
44. 5. Behavioral Signals
Clickthrough Rates
(CTR)
Title tag & description
Proper keyword–URL
association
Dwell time, pogo
sticking, time on site,
bounce rates
Quality content
Good user experience
Think of the second call
to action
Resources:
User behavior: a ranking
factor to reckon with.
By: Masha Maksimava
User Behaviour Data as a
Ranking Signal
By: Pan Petrovic
45. 6. Review Signals
Source: BrightLocal
https://www.practicalecommerce.com/Consumers-Change-Shopping-Habits-with-Local-Businesses
Reading online reviews before
purchasing from a local business
has been increasing over time.
Reading Online Reviews of a Local Business (2013)
Google is aware of this behavior
and all Google wants is to give
good search results to the users,
thus it leverages reviews and
ratings in local results.
46. 6. Review Signals
Generally, you cannot
control what people say.
Making fake reviews can
have a negative impact.
Happy customers tend
to passively leave good
reviews while irate and
mad customers tend to
actively leave bad
reviews.
Action Item: Capture the moment of
happiness. Be prepared to solicite a review
when you know the client is happy.
Give extra attention the client that is irate and
mad. Try to make them happy or resolve
issues before they post negative reviews
online.
47. 7. Personalization
Google also
personalizes results
based on the users’
search habits.
Generally, you cannot
control what people
click.
Use content marketing
to increase popularity,
improve brand
awareness, increase
influence, generate
demand.
48. 8. Social Signals
Search engines deny social
signals as a ranking factor
Correlation vs. Causation
Some SEOs swear it has a
direct effect by running their
own isolated experiments.
Direct or indirect
More social popularity = more user
interaction
More user interaction = potentially
more user engagement
More user engagement = potentially
more natural links from the users
Answer:
Content Marketing
49. Measuring Success: Web Analytics
Traffic by City,
Country,
Subcontinent, and
Continent
In Google Analytics, you
can navigate to Audience >
Geo > Location.
Language and Mobile are
also under Audience
You can set the city,
country, subcontinent or
continent as a primary or
secondary dimension.
50. Measuring Success: Web Analytics
Mobile Applications
Can also be tracked
with some web
analytics platforms.
In Google Analytics,
mobile application
usage can be tracked.
https://support.google.com/analytics/answer/2587086?hl=en
51. Track Keyword Ranks by Devices
from Different Local Locations
Rank tracking
by SEMRush
Other tools that
can do rank
tracking by
location:
Stat
AWRCloud
AuthorityLabs
52. Monitor Brand Search Interests
from Different Local Locations
Measured
through Google
Trends
53. Backlink Profiles
Use tools that can give
locations of backlinks
The dots are the locations of
the backlinks going to
IRCE.com
This report is generated by
Majestic. But there are other
backlink research tools such
as:
Ahrefs
Moz OSE
Sistrix
There are other tools also that
use their APIs such as
Link Research Tools
SEMRush
Cognitive SEO
54. Summary
Geo-Targeted SEO
Local SEO
International SEO
Optimization differs if you
have local offices or not.
Average importance of
Local Ranking Factors
Implementing changes for
many locations for many
products may need a data
driven implementation.
Local SEO Ranking Factor Organic Search Local Maps Average
Link Signals 29% 17% 23%
On-Page Signals 24% 14% 19%
My Business Signals 7% 19% 13%
Citation Signals 8% 13% 11%
Behavioral Signals 11% 10% 11%
Review Signals 7% 13% 10%
Personalization 9% 10% 10%
Social Signals 4% 4% 4%
Measure your success
well by tracking geo-
targeted metrics and
checking mobile and web
traffic.
General Task Effort Impact
Content Marketing
Local Map Submissions / Optimization
Standard SEO