Luke, Inbound Marketing Specialist from Savvy Panda, local SEO speech from Joomla World Conference. 11/17/12
Download our free ebook: "Supercharge Your Joomla! Website with Inbound Marketing" at http://jInbound.com/eBook
Supercharge your Sales with Inbound Marketing: A Complete Guide Luke Summerfield
Joomla! Web Design Agency, Savvy Panda, increased leads by 675% in only three months through Inbound Marketing. In this session Savvy Panda president, Gabe Wahhab, will teach you the Inbound Marketing methods they used to increase leads and sales, create a shorter sales cycle and increase brand awareness.
Topics include the Inbound Marketing methodology, traffic generation, landing page optimization, lead nurturing, call to actions and A/B testing and analysis and how to apply it to your Joomla! Web Design Agency or business. Everyone attending this session will receive a digital copy of the ebook: “Supercharge Your Joomla Website with Inbound marketing".
Building Citatations for SEO for Real Estate InvestorsCarrot
building citatations for seo for real estate investors can be one of the best things you can do to properly setup your SEO foundation for your real estate investor website.
This presentation walks you through how to build your citations for your real estate investing business, what websites are the best ones to go after.
If You're Looking To Get A Real Estate Investor Website System That Really Works... head over here to learn more:
http://oncarrot.com <===
By 2020, more than 50% of all search queries will be via voice search. This new era of search engine marketing brings new challenges and opportunities. This presentation helps marketers better understand the impact and trends of voice search, how to prepare, and 5 actionable ways to prepare and succeed with voice search.
SEO Strategy 2013 - An iGaming perspective Blueclaw
Blueclaw Head of Business Development John Ward gave a presentation at the ICE gaming conference in February 2013 which considered some of the most recent developments in search and social marketing in the iGaming sector.
Supercharge your Sales with Inbound Marketing: A Complete Guide Luke Summerfield
Joomla! Web Design Agency, Savvy Panda, increased leads by 675% in only three months through Inbound Marketing. In this session Savvy Panda president, Gabe Wahhab, will teach you the Inbound Marketing methods they used to increase leads and sales, create a shorter sales cycle and increase brand awareness.
Topics include the Inbound Marketing methodology, traffic generation, landing page optimization, lead nurturing, call to actions and A/B testing and analysis and how to apply it to your Joomla! Web Design Agency or business. Everyone attending this session will receive a digital copy of the ebook: “Supercharge Your Joomla Website with Inbound marketing".
Building Citatations for SEO for Real Estate InvestorsCarrot
building citatations for seo for real estate investors can be one of the best things you can do to properly setup your SEO foundation for your real estate investor website.
This presentation walks you through how to build your citations for your real estate investing business, what websites are the best ones to go after.
If You're Looking To Get A Real Estate Investor Website System That Really Works... head over here to learn more:
http://oncarrot.com <===
By 2020, more than 50% of all search queries will be via voice search. This new era of search engine marketing brings new challenges and opportunities. This presentation helps marketers better understand the impact and trends of voice search, how to prepare, and 5 actionable ways to prepare and succeed with voice search.
SEO Strategy 2013 - An iGaming perspective Blueclaw
Blueclaw Head of Business Development John Ward gave a presentation at the ICE gaming conference in February 2013 which considered some of the most recent developments in search and social marketing in the iGaming sector.
Working your Retail Ecommerce Store for Conversions - BlueclawBlueclaw
These slides were first used in a presentation by Blueclaw Media, a SEO and Conversion Optimisation Agency based in Leeds, UK on the 11th November 2010. The presentation was part of a series of events for Leeds Digital Festival.
For more information, please visit http://www.blueclaw.co.uk and get in touch!
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essen...SEO.com
Here is the slide deck from part 2 of the "Implement These 10 SEO Tips, You Must" webinar series.
SEO.com is celebrating Talk Like Yoda day with this series.
Part 2 covers 5 Link Building Strategy Essentials
You will be able to view the recording here http://www.seo.com/webinars/implement-10-seo-tips-you-must/
Webinar: How To Use Web Analytics To Improve Website ConversionsSEO.com
Today we had our webinar on this subject. You can view the recorded presentation by visiting http://www.seo.com/webinars/webinar-web-analytics-improve-conversion/
A slide presentation entitled "Search Engine Optimisation for humans, in plain English without the jargon", given to Liverpool Chamber of Commerce on 22nd March 2016 as part of the Tech Tuesday series.
Many have predicted the death of guest posting, but Syed Irfan Ajmal joins SEMrush with an effective step by step process proving that guest posting is still affective, alive and kicking.
Get ready to discover how he increased the monthly ROI of a client business to $200K using some good old fashion guest posting. He will walk you through the entire process and answer any questions you may have on implementing guest posting in your business.
In this webinar we will cover:
How to do keyword research so you can find the low hanging fruits (using SEMrush)
Linkreator Research (finding the right people to send your emails to)
Email outreach (how to construct your email using psychology principles for maximum impact)
Precautions (you can't miss this if you want to ensure your outreach is a success)
The SEO game has undergone dramatic change in the last 12 months, if you need to get your mind straight about what SEO is about and how to do it right, this is for you.
This is a true SEO 101 session.
Edmonton Alberta Google Partners Recap - Sept 2016David Forster
A recap from the September 21/2016 Edmonton Google Partners Event held by Adster Creative & Liz Austin from the Google Agency team at the Varscona Hotel. Special thanks to the Strathcona Business Association!
Ranking highly in search engines is critical for generating real estate leads online. But what's the right formula? How can individual agents, teams, and brokers compete against the large listing portals?
It's actually easier than you think! You simply have to follow some really simple steps and form a good habit of creating valuable content for your clients.
SEO Search Engine Optimization for Google SearchManny Sarmiento
DIY-SEO – Do It Yourself Web Site Optimization Strategies
During this session participants will learn how to optimize their sites on the web, how to use meta tags, keywords, description, title, <h1>, <h2>, content, alt-tags in the construction of web sites. Learn the basics of web site hosting, importance of marketing your URL and how to properly set up your web site. Learn the use of keyword research and image optimization, content. How to, or not, work with a web designer. Website versus blogs, and Social Media optimization, and other important SEO topics.
Web site hosting defined – Servers, text files, prices, hosting options
Examining What Google Really Wants
Domain names and URL
Examine your web site to determine if it’s optimized for search engines
Keyword Research
The things that must be on your web site for SEO results
o Meta Tags, Keywords, Description, Title, <h1>, <h2>, Content, Alt-Tags
Text Content vs. Flash or Images
Using Google Webmaster Tools
Working with web designers and developers
Options for self-designs and control of your web site
The value and importance of valuable content and keywords
The least HTML you must know
Dos and don’ts of SEO optimization
Web sites versus blogs
The importance of quality backlinks
Sitemaps and Privacy Policy
Other Important Topics for Proper SEO
Pinterest, now the 3rd most popular social network in the world, is on the minds of marketers and business people everywhere. Join Sam McRoberts and Jessica Fisher as they take us through the many different ways to leverage Pinterest for business.
In this webinar you will learn:
- What is Pinterest, and why should you care?
- The basics of using Pinterest
- Optimizing Pinterest for SEO, eCommerce, branding and more
- The etiquette of Pinterest and how to build a following
At the MnSearch Snippet #16 event held at Spyder Trap in Minneapolis, MN on September 24th, 2014, Susan Staupe presented her slidedeck "The State of Search - Pigeon Update".
Full link bundle: http://bit.ly/is-it-local
Review the most essential parts of SEO for small businesses including citations, maps, reviews, onsite content, links and more. Make sure your website is visible and useful to both people and search engines!
In this presentation you can expect to:
Learn how to get on Google,Bing and Apple maps;
Get a tour of the brand new Google My Business dashboard;
Learn about data providers
SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to ...Distilled
Search Intent analysis can give us a ton of really insightful data. But what do we do with it all? In this session, Stacey talks us through using data acquired through Search Intent to create revenue and traffic driving assets on your website. She'll share practical examples of using this data to win back previously lost rankings and generate more ££ through organic search.
SEO is definitely not the preserve of specialists. SEO is for everyone! This presentation covers 3 pillars of SEO that all bloggers & website owners can put into practice. Included is a deeper dive into keyword research & on-page optimization.
Working your Retail Ecommerce Store for Conversions - BlueclawBlueclaw
These slides were first used in a presentation by Blueclaw Media, a SEO and Conversion Optimisation Agency based in Leeds, UK on the 11th November 2010. The presentation was part of a series of events for Leeds Digital Festival.
For more information, please visit http://www.blueclaw.co.uk and get in touch!
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essen...SEO.com
Here is the slide deck from part 2 of the "Implement These 10 SEO Tips, You Must" webinar series.
SEO.com is celebrating Talk Like Yoda day with this series.
Part 2 covers 5 Link Building Strategy Essentials
You will be able to view the recording here http://www.seo.com/webinars/implement-10-seo-tips-you-must/
Webinar: How To Use Web Analytics To Improve Website ConversionsSEO.com
Today we had our webinar on this subject. You can view the recorded presentation by visiting http://www.seo.com/webinars/webinar-web-analytics-improve-conversion/
A slide presentation entitled "Search Engine Optimisation for humans, in plain English without the jargon", given to Liverpool Chamber of Commerce on 22nd March 2016 as part of the Tech Tuesday series.
Many have predicted the death of guest posting, but Syed Irfan Ajmal joins SEMrush with an effective step by step process proving that guest posting is still affective, alive and kicking.
Get ready to discover how he increased the monthly ROI of a client business to $200K using some good old fashion guest posting. He will walk you through the entire process and answer any questions you may have on implementing guest posting in your business.
In this webinar we will cover:
How to do keyword research so you can find the low hanging fruits (using SEMrush)
Linkreator Research (finding the right people to send your emails to)
Email outreach (how to construct your email using psychology principles for maximum impact)
Precautions (you can't miss this if you want to ensure your outreach is a success)
The SEO game has undergone dramatic change in the last 12 months, if you need to get your mind straight about what SEO is about and how to do it right, this is for you.
This is a true SEO 101 session.
Edmonton Alberta Google Partners Recap - Sept 2016David Forster
A recap from the September 21/2016 Edmonton Google Partners Event held by Adster Creative & Liz Austin from the Google Agency team at the Varscona Hotel. Special thanks to the Strathcona Business Association!
Ranking highly in search engines is critical for generating real estate leads online. But what's the right formula? How can individual agents, teams, and brokers compete against the large listing portals?
It's actually easier than you think! You simply have to follow some really simple steps and form a good habit of creating valuable content for your clients.
SEO Search Engine Optimization for Google SearchManny Sarmiento
DIY-SEO – Do It Yourself Web Site Optimization Strategies
During this session participants will learn how to optimize their sites on the web, how to use meta tags, keywords, description, title, <h1>, <h2>, content, alt-tags in the construction of web sites. Learn the basics of web site hosting, importance of marketing your URL and how to properly set up your web site. Learn the use of keyword research and image optimization, content. How to, or not, work with a web designer. Website versus blogs, and Social Media optimization, and other important SEO topics.
Web site hosting defined – Servers, text files, prices, hosting options
Examining What Google Really Wants
Domain names and URL
Examine your web site to determine if it’s optimized for search engines
Keyword Research
The things that must be on your web site for SEO results
o Meta Tags, Keywords, Description, Title, <h1>, <h2>, Content, Alt-Tags
Text Content vs. Flash or Images
Using Google Webmaster Tools
Working with web designers and developers
Options for self-designs and control of your web site
The value and importance of valuable content and keywords
The least HTML you must know
Dos and don’ts of SEO optimization
Web sites versus blogs
The importance of quality backlinks
Sitemaps and Privacy Policy
Other Important Topics for Proper SEO
Pinterest, now the 3rd most popular social network in the world, is on the minds of marketers and business people everywhere. Join Sam McRoberts and Jessica Fisher as they take us through the many different ways to leverage Pinterest for business.
In this webinar you will learn:
- What is Pinterest, and why should you care?
- The basics of using Pinterest
- Optimizing Pinterest for SEO, eCommerce, branding and more
- The etiquette of Pinterest and how to build a following
At the MnSearch Snippet #16 event held at Spyder Trap in Minneapolis, MN on September 24th, 2014, Susan Staupe presented her slidedeck "The State of Search - Pigeon Update".
Full link bundle: http://bit.ly/is-it-local
Review the most essential parts of SEO for small businesses including citations, maps, reviews, onsite content, links and more. Make sure your website is visible and useful to both people and search engines!
In this presentation you can expect to:
Learn how to get on Google,Bing and Apple maps;
Get a tour of the brand new Google My Business dashboard;
Learn about data providers
SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to ...Distilled
Search Intent analysis can give us a ton of really insightful data. But what do we do with it all? In this session, Stacey talks us through using data acquired through Search Intent to create revenue and traffic driving assets on your website. She'll share practical examples of using this data to win back previously lost rankings and generate more ££ through organic search.
SEO is definitely not the preserve of specialists. SEO is for everyone! This presentation covers 3 pillars of SEO that all bloggers & website owners can put into practice. Included is a deeper dive into keyword research & on-page optimization.
Business Network North SEO Seminar Notes Aug 2012andy1005
Hi Everyone
These are the slides from this mornings seminar, sorry it was a bit of arush at the end, if you have any questions, please let me know!
Andy
Slideshow deck used by Jacques Bouchard (@JacquesBouchard), Digital Marketing Manager at DragonSearch, when presenting to the Bethel Chamber of Commerce on 8/17/2015, focusing on how local businesses can use SEO and digital marketing to optimize their strategies.
Event hosted by the Bethel Chamber of Commerce (http://bethelchamber.com/m/events/view/Business-Education-Forum-Series-Mon-Aug-17th) and presented by DragonSearch (http://www.dragonsearchmarketing.com/).
Topic: SEO isn’t dead – a Guide Dogs Case Study
- Understanding SEO today
- Highlighting the areas you need to be paying attention to
- What Google expects from your site
- The importance of a tidy back link profile
- On Page basics
- Have you been left behind? Are you vulnerable?
- Do you know what Google expects from you?
SEO is declared dead at least once every 6 months. So you would be forgiven for believing this to be the case. The truth is that SEO is very much alive and well. And with Google releasing updates all the time its never been more important to pay close attention to SEO and your overall site profile.
Google gives favour to brands and charities, so you may not have seen any negative effects despite ongoing updates. But there will come a time when even the safe are no longer safe. We have been carrying out such work with Guide Dogs overall profile. And this case study will highlight all the areas you need to be paying attention to and what Google expects from a site. Have you been left behind? Are you vulnerable? Do you know what Google expects from you?
SEO basics with Alex Miranda of Pr Underground. Tips on Google Plus Local, Search Engine Optimization, Penguin 2.0 update
Visit me at: http://www.prunderground.com
Follow me on Twitter: @mralexmiranda
SEO, Linking & Authorship for Small BusinessesLoren Baker
Integrate tactics such as linking, blogging, publishing, authorship markup and technical SEO into your overall online marketing mix; whether a small business or an enterprise.
Strategies for Coping with a World-wide Shortage of SEOs - State of Search 20...Keith Goode
Presented at State of Search 2020 on October 27, 2020 by Keith Goode, Sr. SEO Strategist at IBM. This session discusses how sites can still do SEO when hiring a full SEO team is not possible. Currently, there are far more job openings in the SEO industry than there are for qualified people to fill those roles.
If your company is falling into one of these common traps, you’ll benefit from this 30 minute webinar.
Recent updates to the Google algorithm have outpaced your Search Engine Optimization. You’re behind the times- you’re getting penalized in the search rankings for the SEO you paid for in 2004
You’re not creating content, at least not content that generates ranking-boosting links and likes . Your team has the bandwidth to create content or syndicate it, but not both.
You don’t know which search terms are really performing for you, and so your conversion rates from search aren’t moving the needle.
Mike Turner, Webmarketing123’s Director of Business Development, will bring his humor and years of search marketing expertise to this high-impact, complimentary webinar.
Developing White Hat Strategies in a Black Hat World - LAC 7Feb2014MatthewAJackson
The iGaming industry is notoriously aggressive and trying to compete using non-manipulative strategies has been almost impossible. This session will take a deep dive into the changes Google has implemented, how this applies to iGaming and how you can start to develop real SEO strategies that get results. Key takeaways will include understanding link penalties, how user signals play a role in top rankings and using your target audience to create natural link strategies
Supercharge Your Wordpress Website With Inbound Marketing: A Complete GuideLuke Summerfield
SEO, Social Media, Email Marketing, CRO. Just a few of the many pieces needed to make successful digital marketing campaigns. But how do the pieces fit together so you can skyrocket your success?
Gabe Wahhab will outline how Inbound Marketing can supercharge your website!
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
1. Supercharge Your Local SEO
The Ultimate Guide
Luke Summerfield
The Inbound Marketing Specialist Savvy Panda
2. Nice to Meet You!
Luke Summerfield
Inbound Marketing Specialist at Savvy Panda
• 9 years in Internet Marketing
• Hubspot Inbound Marketing Certified VAR
• Google Analytics / Adwords / HootsuiteCertified
• Joomla Marketing Team & Magazine Business Writer
• Purple Belt in JiuJitsu& Brown Belt in Judo
• Joomla! Web Design, Inbound Marketing & SEO
@SavvyPanda
#JWC12 #SEO
4. What We’re About to Tackle
Complete Guide to Local SEO:
• Why is Local SEO Important?
• Recent Google Updates
• On-Site / External SEO for Local
• Social Connection to Local
• Mobile SEO for Local
Download Slides At:
http://SavvyPanda.com/LocalSEO
@SavvyPanda
#JWC12 #SEO
5. 1. Driving Website Visitors with
Inbound Marketing:
• Blogging
• SEO
• Social Media
• Email Marketing
• Mobile Marketing
• Adwords / PPC
• Real World Efforts
2. Convert Visitors to Leads
3. Nurture & Convert Leads
@SavvyPanda
#JWC12 #SEO
7. Why Optimize for Local?
• 30% of queries have local intent
• 50% of mobile searches are local
• 35% of Americans use
search lookup local businesses
• Social Media = ~3%
@SavvyPanda
#JWC12 #SEO
8. Why Optimize
for Local?
• Local can outrank
organic listings
• Levels the playing field
• Cheaper
• Geo targeting is key
@SavvyPanda
#JWC12 #SEO
14. On-Site SEO
Brad’s Speech
Up Next in Room 3
at 12:15
@SavvyPanda
#JWC12 #SEO
15. Website Checklist - Basic
• Name, address & phone (NAP) in footer
• Link to Google+ Local µdata optimize
• Clean and clear menu structure
• Don’t double link content
• No duplicate content or titles errors
• Setup Google webmaster tools
• Embed a Google Map on “contact us” page
@SavvyPanda
#JWC12 #SEO
16. On-Page Checklist - Basic
• Location based Longtail Keywords
• Meta Description = 155 char.
• Engage & Connect with Local
• Title with Keyword
• Follow / No-follow links
• Internal vs. External links
@SavvyPanda
#JWC12 #SEO
17. Avoid Over Optimization
(as per penguin update)
• AvoidKeyword Stuffing
• Image Alt Text Short & Accurate
• Anchor Text
• Footer Text / Links
• Page & Website Title Tag
• Keep Diverse: (title, alt, anchor)
• 60% Branded
• 30% Keyword
• 10% Exact Match
@SavvyPanda
#JWC12 #SEO
22. Keep User Friendly & Usable
• Keep user friendly
• Easy to read text
• Clean, clear and
concise
• Don’t try & trick Google
Don’t Lose Sight on Goals!
(remember, you still need to convert visitors)
@SavvyPanda
#JWC12 #SEO
24. What’s Cool With Blogging?
• Brings in traffic
• All blogs indexed
• Gear towards local content
• Long tail local keyword searches
• Establishes authority &
builds brand personality
• Inbound links
• Connects with audience
• Low cost, high effort to be consistent
26. Website Sitemap
• Roadmap for Search
engine indexing
• JoomlaUsers = XMAP
• Check for errors
(Google Webmaster)
• Don’t have duplicate links
• Index in both Google
& Bing
@SavvyPanda
#JWC12 #SEO
27. Video Sitemap
• Shows more detailed information
• Can help index video SERP results with your
domain instead of youtube
@SavvyPanda
#JWC12 #SEO
39. Google+ Local
• Validate and Enhance Google+ Business Page listing
• Claim and delete duplicate listings.
• Use exact business name as it is on maps & real world.
• Do not add additional keywords in the title
Details:
• About section: Powerful + keyword + CTA
• Create unique cover photo
• Add high quality pictures + videos
• Add Recommended Sites:
• Services / Content Downloads
• Reference Social Media Profiles
@SavvyPanda
#JWC12 #SEO
46. Citations
• Mentions of NAP on other websites
• No link required (but help)
• Affect Google+ Local rankings
• The more the better = higher trust
• Competitive Search:
Business + “address” – site:URL
@SavvyPanda
#JWC12 #SEO
48. Reviews
• 5 reviews = stars on listing!
• Quality & quantity affect Places ranking
• Businesses with good reviews will
benefit from the new Local SERPS.
• 3rd Party Directories Good Too: Yelp, CitySearch, etc.
@SavvyPanda
#JWC12 #SEO
49. Reviews
Ideas to Get Reviews:
• Email Signature
• Ask Top Clients
• CTA in newsletter
& websites
• Check Blog Post Bit.ly/Jx4wKT
DO NOT:
• Fake/Paid reviews
• Setup Review Computer
@SavvyPanda
#JWC12 #SEO
53. Panaromio
• Google prefers
• Show Up in Maps
• Optimize for Local
• Replaced by G+?
Flickr - Twitter - Instagram
Business Pages
@SavvyPanda
#LocalSEO
54. Foursquare
For Beginner:
• Encourage check-ins
• Spreads social awareness
• Offer Specials
• First time check-in
• Loyalty special
• Mayor
• Yelp, G+ &Facebook check-ins
… future search influence?
@SavvyPanda
#JWC12 #SEO
55. Twitter / Facebook
• Post consistent, local content
• Connect & share to the city
• Local influencers in your niche
• FollowerWonk.com / Klout
• Hash tags for local events
• Cross promotion with other local businesses
SavvyPanda.com/Blog
@SavvyPanda
#JWC12 #SEO
56. G+ & Search Plus Your World
• Who has G+?
(anyone with any google account)
• Search
“Plus Your World”
• Connections
influence results
• Big Impact on Search!
@SavvyPanda
#JWC12 #SEO
58. Do You Feel
Mobile is Important?
@SavvyPanda
#JWC12 #SEO
59. Do You Have a
@SavvyPanda Website?
Mobile
#JWC12 #SEO
60. Is your mobile website SEO optimized specifically For mobile?
@SavvyPanda
#JWC12 #SEO
61. 50% of Local Searches Are Mobile
• 1-in-7 Searches are
Mobile (2011)
• 20% of all search
• 30% for Restaurants
• Google Webinar: “Are You Mobile Ready?”
• http://bit.ly/NX9OHg
@SavvyPanda
#JWC12 #SEO
63. Mobile Website
• Responsive
• Preferred by Google – Farr June 6th 2012
• Mobile Template
• Better UX
• Tailor metadata for mobile
• Site.comvsm.site.com
• No Cloaking (via Matt Cutts)
• Server-Side 301 redirect
• Microdata - Location
@SavvyPanda
#JWC12 #SEO
64. Mobile Keyword Strategy
• Based on Immediate needs
• Actionable in nature
• Location & Category Specific
• Myth: Shorter Queries
• Desktop &iPhone = 2.93 words
@SavvyPanda
#JWC12 #SEO
65. Create a Mobile Site Map
Farr June 6th 2012
• Communicates with
GoogleBot-Moble
• What pages are important and
which are mobile vs desktop
• Helps with indexing on mobile
search
@SavvyPanda
#JWC12 #SEO
67. Key Takeaways
• Keep up to date on Google Updates
• Don’t over optimize, quality local content
• Claim all listings & keep consistent
• Gain citations & inbound links (local sites)
• Integrate social media
• Have a solid mobile website
@SavvyPanda
#JWC12 #SEO
68. Your Homework #1
DownloadSlideDeckat:
SavvyPanda.com/LocalSEO
@SavvyPanda
#JWC12 #SEO
69. 1. Driving Website Visitors with
Inbound Marketing:
• Blogging
• SEO
• Social Media
• Email Marketing
• Mobile Marketing
• Adwords / PPC
• Real World Efforts
2. Convert Visitors to Leads
3. Nurture & Convert Leads
@SavvyPanda
#JWC12 #SEO
71. QUESTIONS?
Have More Questions?
Tweet them to me @SavvyPanda
Or email Luke@SavvyPanda.com
Connect with Me! (educational resources, links and content)
@SavvyPanda FOLLOW ME NOW
/GetSavvyPanda
/SavvyPandaWeb