The document discusses the growing importance of mobile search optimization. It notes that mobile searches now account for 1 in 7 searches overall and 20% of all searches. The key points made are that businesses need to have a responsive mobile-optimized website, optimize content and keywords for mobile searches, implement tools like predictive search, consider local SEO which is 50% mobile, and develop social media strategies tailored for mobile users. The presentation encourages attendees to download the slides, learn more about local SEO, and start optimizing their website for mobile searches.
Supercharge your Sales with Inbound Marketing: A Complete Guide Luke Summerfield
Joomla! Web Design Agency, Savvy Panda, increased leads by 675% in only three months through Inbound Marketing. In this session Savvy Panda president, Gabe Wahhab, will teach you the Inbound Marketing methods they used to increase leads and sales, create a shorter sales cycle and increase brand awareness.
Topics include the Inbound Marketing methodology, traffic generation, landing page optimization, lead nurturing, call to actions and A/B testing and analysis and how to apply it to your Joomla! Web Design Agency or business. Everyone attending this session will receive a digital copy of the ebook: “Supercharge Your Joomla Website with Inbound marketing".
Luke, Inbound Marketing Specialist from Savvy Panda, local SEO speech from Joomla World Conference. 11/17/12
Download our free ebook: "Supercharge Your Joomla! Website with Inbound Marketing" at http://jInbound.com/eBook
Building Citatations for SEO for Real Estate InvestorsCarrot
building citatations for seo for real estate investors can be one of the best things you can do to properly setup your SEO foundation for your real estate investor website.
This presentation walks you through how to build your citations for your real estate investing business, what websites are the best ones to go after.
If You're Looking To Get A Real Estate Investor Website System That Really Works... head over here to learn more:
http://oncarrot.com <===
By 2020, more than 50% of all search queries will be via voice search. This new era of search engine marketing brings new challenges and opportunities. This presentation helps marketers better understand the impact and trends of voice search, how to prepare, and 5 actionable ways to prepare and succeed with voice search.
SEO Strategy 2013 - An iGaming perspective Blueclaw
Blueclaw Head of Business Development John Ward gave a presentation at the ICE gaming conference in February 2013 which considered some of the most recent developments in search and social marketing in the iGaming sector.
Supercharge your Sales with Inbound Marketing: A Complete Guide Luke Summerfield
Joomla! Web Design Agency, Savvy Panda, increased leads by 675% in only three months through Inbound Marketing. In this session Savvy Panda president, Gabe Wahhab, will teach you the Inbound Marketing methods they used to increase leads and sales, create a shorter sales cycle and increase brand awareness.
Topics include the Inbound Marketing methodology, traffic generation, landing page optimization, lead nurturing, call to actions and A/B testing and analysis and how to apply it to your Joomla! Web Design Agency or business. Everyone attending this session will receive a digital copy of the ebook: “Supercharge Your Joomla Website with Inbound marketing".
Luke, Inbound Marketing Specialist from Savvy Panda, local SEO speech from Joomla World Conference. 11/17/12
Download our free ebook: "Supercharge Your Joomla! Website with Inbound Marketing" at http://jInbound.com/eBook
Building Citatations for SEO for Real Estate InvestorsCarrot
building citatations for seo for real estate investors can be one of the best things you can do to properly setup your SEO foundation for your real estate investor website.
This presentation walks you through how to build your citations for your real estate investing business, what websites are the best ones to go after.
If You're Looking To Get A Real Estate Investor Website System That Really Works... head over here to learn more:
http://oncarrot.com <===
By 2020, more than 50% of all search queries will be via voice search. This new era of search engine marketing brings new challenges and opportunities. This presentation helps marketers better understand the impact and trends of voice search, how to prepare, and 5 actionable ways to prepare and succeed with voice search.
SEO Strategy 2013 - An iGaming perspective Blueclaw
Blueclaw Head of Business Development John Ward gave a presentation at the ICE gaming conference in February 2013 which considered some of the most recent developments in search and social marketing in the iGaming sector.
Working your Retail Ecommerce Store for Conversions - BlueclawBlueclaw
These slides were first used in a presentation by Blueclaw Media, a SEO and Conversion Optimisation Agency based in Leeds, UK on the 11th November 2010. The presentation was part of a series of events for Leeds Digital Festival.
For more information, please visit http://www.blueclaw.co.uk and get in touch!
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essen...SEO.com
Here is the slide deck from part 2 of the "Implement These 10 SEO Tips, You Must" webinar series.
SEO.com is celebrating Talk Like Yoda day with this series.
Part 2 covers 5 Link Building Strategy Essentials
You will be able to view the recording here http://www.seo.com/webinars/implement-10-seo-tips-you-must/
Webinar: How To Use Web Analytics To Improve Website ConversionsSEO.com
Today we had our webinar on this subject. You can view the recorded presentation by visiting http://www.seo.com/webinars/webinar-web-analytics-improve-conversion/
A slide presentation entitled "Search Engine Optimisation for humans, in plain English without the jargon", given to Liverpool Chamber of Commerce on 22nd March 2016 as part of the Tech Tuesday series.
Many have predicted the death of guest posting, but Syed Irfan Ajmal joins SEMrush with an effective step by step process proving that guest posting is still affective, alive and kicking.
Get ready to discover how he increased the monthly ROI of a client business to $200K using some good old fashion guest posting. He will walk you through the entire process and answer any questions you may have on implementing guest posting in your business.
In this webinar we will cover:
How to do keyword research so you can find the low hanging fruits (using SEMrush)
Linkreator Research (finding the right people to send your emails to)
Email outreach (how to construct your email using psychology principles for maximum impact)
Precautions (you can't miss this if you want to ensure your outreach is a success)
The SEO game has undergone dramatic change in the last 12 months, if you need to get your mind straight about what SEO is about and how to do it right, this is for you.
This is a true SEO 101 session.
SEO Search Engine Optimization for Google SearchManny Sarmiento
DIY-SEO – Do It Yourself Web Site Optimization Strategies
During this session participants will learn how to optimize their sites on the web, how to use meta tags, keywords, description, title, <h1>, <h2>, content, alt-tags in the construction of web sites. Learn the basics of web site hosting, importance of marketing your URL and how to properly set up your web site. Learn the use of keyword research and image optimization, content. How to, or not, work with a web designer. Website versus blogs, and Social Media optimization, and other important SEO topics.
Web site hosting defined – Servers, text files, prices, hosting options
Examining What Google Really Wants
Domain names and URL
Examine your web site to determine if it’s optimized for search engines
Keyword Research
The things that must be on your web site for SEO results
o Meta Tags, Keywords, Description, Title, <h1>, <h2>, Content, Alt-Tags
Text Content vs. Flash or Images
Using Google Webmaster Tools
Working with web designers and developers
Options for self-designs and control of your web site
The value and importance of valuable content and keywords
The least HTML you must know
Dos and don’ts of SEO optimization
Web sites versus blogs
The importance of quality backlinks
Sitemaps and Privacy Policy
Other Important Topics for Proper SEO
Edmonton Alberta Google Partners Recap - Sept 2016David Forster
A recap from the September 21/2016 Edmonton Google Partners Event held by Adster Creative & Liz Austin from the Google Agency team at the Varscona Hotel. Special thanks to the Strathcona Business Association!
Ranking highly in search engines is critical for generating real estate leads online. But what's the right formula? How can individual agents, teams, and brokers compete against the large listing portals?
It's actually easier than you think! You simply have to follow some really simple steps and form a good habit of creating valuable content for your clients.
Pinterest, now the 3rd most popular social network in the world, is on the minds of marketers and business people everywhere. Join Sam McRoberts and Jessica Fisher as they take us through the many different ways to leverage Pinterest for business.
In this webinar you will learn:
- What is Pinterest, and why should you care?
- The basics of using Pinterest
- Optimizing Pinterest for SEO, eCommerce, branding and more
- The etiquette of Pinterest and how to build a following
At the MnSearch Snippet #16 event held at Spyder Trap in Minneapolis, MN on September 24th, 2014, Susan Staupe presented her slidedeck "The State of Search - Pigeon Update".
Full link bundle: http://bit.ly/is-it-local
Review the most essential parts of SEO for small businesses including citations, maps, reviews, onsite content, links and more. Make sure your website is visible and useful to both people and search engines!
In this presentation you can expect to:
Learn how to get on Google,Bing and Apple maps;
Get a tour of the brand new Google My Business dashboard;
Learn about data providers
Technical Skills for Marketers -- gaining the skills you need to be indispensable
There's been a lot of talk of roles like Growth Hackers, Marketing Ninjas and Technical Marketers in the past year; regardless of if you subscribe to these labels, technical marketing skills are becoming a requirement to be a successful in online marketing. The marketers who know SQL, can write code or use PivotTables in Excel will be the most desirable and productive individuals in our industry. In this talk, Jamie will discuss the technical skills every online marketer should be developing along with strategies and resources on how to get there.
Working your Retail Ecommerce Store for Conversions - BlueclawBlueclaw
These slides were first used in a presentation by Blueclaw Media, a SEO and Conversion Optimisation Agency based in Leeds, UK on the 11th November 2010. The presentation was part of a series of events for Leeds Digital Festival.
For more information, please visit http://www.blueclaw.co.uk and get in touch!
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essen...SEO.com
Here is the slide deck from part 2 of the "Implement These 10 SEO Tips, You Must" webinar series.
SEO.com is celebrating Talk Like Yoda day with this series.
Part 2 covers 5 Link Building Strategy Essentials
You will be able to view the recording here http://www.seo.com/webinars/implement-10-seo-tips-you-must/
Webinar: How To Use Web Analytics To Improve Website ConversionsSEO.com
Today we had our webinar on this subject. You can view the recorded presentation by visiting http://www.seo.com/webinars/webinar-web-analytics-improve-conversion/
A slide presentation entitled "Search Engine Optimisation for humans, in plain English without the jargon", given to Liverpool Chamber of Commerce on 22nd March 2016 as part of the Tech Tuesday series.
Many have predicted the death of guest posting, but Syed Irfan Ajmal joins SEMrush with an effective step by step process proving that guest posting is still affective, alive and kicking.
Get ready to discover how he increased the monthly ROI of a client business to $200K using some good old fashion guest posting. He will walk you through the entire process and answer any questions you may have on implementing guest posting in your business.
In this webinar we will cover:
How to do keyword research so you can find the low hanging fruits (using SEMrush)
Linkreator Research (finding the right people to send your emails to)
Email outreach (how to construct your email using psychology principles for maximum impact)
Precautions (you can't miss this if you want to ensure your outreach is a success)
The SEO game has undergone dramatic change in the last 12 months, if you need to get your mind straight about what SEO is about and how to do it right, this is for you.
This is a true SEO 101 session.
SEO Search Engine Optimization for Google SearchManny Sarmiento
DIY-SEO – Do It Yourself Web Site Optimization Strategies
During this session participants will learn how to optimize their sites on the web, how to use meta tags, keywords, description, title, <h1>, <h2>, content, alt-tags in the construction of web sites. Learn the basics of web site hosting, importance of marketing your URL and how to properly set up your web site. Learn the use of keyword research and image optimization, content. How to, or not, work with a web designer. Website versus blogs, and Social Media optimization, and other important SEO topics.
Web site hosting defined – Servers, text files, prices, hosting options
Examining What Google Really Wants
Domain names and URL
Examine your web site to determine if it’s optimized for search engines
Keyword Research
The things that must be on your web site for SEO results
o Meta Tags, Keywords, Description, Title, <h1>, <h2>, Content, Alt-Tags
Text Content vs. Flash or Images
Using Google Webmaster Tools
Working with web designers and developers
Options for self-designs and control of your web site
The value and importance of valuable content and keywords
The least HTML you must know
Dos and don’ts of SEO optimization
Web sites versus blogs
The importance of quality backlinks
Sitemaps and Privacy Policy
Other Important Topics for Proper SEO
Edmonton Alberta Google Partners Recap - Sept 2016David Forster
A recap from the September 21/2016 Edmonton Google Partners Event held by Adster Creative & Liz Austin from the Google Agency team at the Varscona Hotel. Special thanks to the Strathcona Business Association!
Ranking highly in search engines is critical for generating real estate leads online. But what's the right formula? How can individual agents, teams, and brokers compete against the large listing portals?
It's actually easier than you think! You simply have to follow some really simple steps and form a good habit of creating valuable content for your clients.
Pinterest, now the 3rd most popular social network in the world, is on the minds of marketers and business people everywhere. Join Sam McRoberts and Jessica Fisher as they take us through the many different ways to leverage Pinterest for business.
In this webinar you will learn:
- What is Pinterest, and why should you care?
- The basics of using Pinterest
- Optimizing Pinterest for SEO, eCommerce, branding and more
- The etiquette of Pinterest and how to build a following
At the MnSearch Snippet #16 event held at Spyder Trap in Minneapolis, MN on September 24th, 2014, Susan Staupe presented her slidedeck "The State of Search - Pigeon Update".
Full link bundle: http://bit.ly/is-it-local
Review the most essential parts of SEO for small businesses including citations, maps, reviews, onsite content, links and more. Make sure your website is visible and useful to both people and search engines!
In this presentation you can expect to:
Learn how to get on Google,Bing and Apple maps;
Get a tour of the brand new Google My Business dashboard;
Learn about data providers
Technical Skills for Marketers -- gaining the skills you need to be indispensable
There's been a lot of talk of roles like Growth Hackers, Marketing Ninjas and Technical Marketers in the past year; regardless of if you subscribe to these labels, technical marketing skills are becoming a requirement to be a successful in online marketing. The marketers who know SQL, can write code or use PivotTables in Excel will be the most desirable and productive individuals in our industry. In this talk, Jamie will discuss the technical skills every online marketer should be developing along with strategies and resources on how to get there.
Good Practices to Maximize Your Mobile SEOAleyda Solís
Slides of SEOmoz #Mozinar about Mobile SEO: Get to know the best practices and criteria to implement a mobile Web presence and establish an SEO strategy that really answer to your site and online business requirements and make the most out of the Mobile search opportunity.
This is a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. The "pirate" part comes from the 5 steps: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!)
Let’s be honest: for most content strategists and other people working with online content, SEO is The Worst Part Of The Job.
It’s hugely technical, it’s shrouded in mystery, it seems to be focused on robots instead of people, there are unspoken rules, everything can turn on a dime, and it never, ever seems to end.
But SEO doesn't have to be this way. It’s time to begin a conversation between these two disciplines – they’re far more alike than you might think. And when they work together on behalf of users and customers, amazing things can happen that will drive your organisation forward.
I can’t promise to change your mind about SEO, but you’ll leave this session understanding how to build the essentials into your work in ways that are simple, make sense, and are pain-free. You’ll see what business impacts and wins for the customer SEO and Content Strategy have had at REI, a major retailer in the US. And you’ll have the vocabulary, understanding and tools that you need to talk with your SEO... or to take it for yourself.
Drive traffic, amaze your visitors, and Win the Internet -- with SEO and Content Strategy working together.
Originally presented at the 2012 Content Strategy Forum in Cape Town, South Africa.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
When it comes to digital markeitng on the local level, most organizations are not reaching their full potential. Why? Well, it’s hard, and often difficult to prioritize against percived larger oportunities. But in sum, making a difference in local markets digitally can impact overall brand marketing success in dramatic fashion. In this highly interactive session we’ll explore locally focussed tactics that progressive organizations are investing in, and provide helpful prioritization tips to help you make the most of your local digital efforts. And we’ll do it all using LASERS!
Takeaways:
· Understand where the current digital bar is set in local marketing to assess your organization’s baseline
· Learn about ways to take these tactics to the next level
· Explore new tactics and integration points
· Prioritze your opportunities
· See what your peers in the room think!
There is no doubt that mobile devices such as smartphones and tablets are
changing the way that people consume information. The speed at which people are purchasing those items and making them part of their daily routines is happening faster than most marketers are prepared for! In this presentation, John Foley, CEO of interlinkONE and Grow Socially, will provide an overview of what needs to be done to prepare, deliver, and measure content that is tailored for the mobile audience.
Content marketing world_mobile and tablet content distribution_8_17_2012interlinkONE
Mobile and Tablet Content Distribution
September 6th – 10:30am
There is no doubt that mobile devices such as smartphones and tablets are changing the way that people consume information. The speed at which people are purchasing those items and making them part of their daily routines is happening faster than most marketers are prepared for! In this presentation, John Foley, CEO of interlinkONE and Grow Socially, will provide an overview of what needs to be done to prepare, deliver, and measure content that is tailored for the mobile audience.
John will cover items such as:
How to develop a strategy to reach your mobile audience
Options for building mobile websites, landing pages, blogs, and more
Best practices for integrating mobile with other distribution channels, such as print and email
Considerations regarding building a mobile App vs. a mobile website
And more!
We hope that you will join us as you look for ways to reach the growing mobile audience!
SOMO - The State of Social & Mobile Media Charlevoix Chamber Presentation Nov...ATI Marketing LLC
Today We Will Cover:
Social & Mobile Stats
What’s New in Facebook
How to Make Sure You Get Seen
Social Media ROI?
Social Staff – How Many?
Combining Social & Traditional Media
Real Time/Social Search
Social Commerce
What Kind of Mobile Media Do You Need?
Useful App Ideas
What’s the HOTTEST New Social Site?
Hotel SEO - Optimizing Your Global, National and Local Web PresencegShift
Description: Hotel marketers are often challenged with managing their brand's web presence at a local, national or global level focusing on both the branded and unbranded keywords their customers are using to find and book accommodations via organic search or through social channels. This requires collecting, analyzing and acting upon data and reporting for 10s, 100s or even 1000s of locations.
Join Jeff Riddall, Director of Product Strategy at gShift, to explore and discuss how brand marketers can best focus their attention and effectively optimize their web presences and content marketing efforts for maximum return on their investment of limited time and resources.
In this presentation, Hanapin’s Michael Knight and Lead To Conversion’s Erik Dafforn will give you tips to make sure your PPC strategies are mastered for the mobile market in 2017.
Local Business Marketing Using Social Media Seminar
Smartphone usages
Number of Smartphones in the U.S.
• Smartphones overtook regular phones in 2011
Smartphones Rule!
The Smartphones Stats
• 81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone
Mobile & Search Spend to Reach $30 Billion
Action Oriented Searchers
Local Information Seekers
• Check In Sites
• Why People Check In?
• Who’s Checking In?
Foursquare, Facebook Places, Google Places, Twitter?
Location-Based Check In
• Why Use LBS
• How to Use LBS
Foursquare
• Foursquare APP
• Fastest Growing Geolocation Service
Facebook Places (Check In)
• Facebook Places
Other Check In Sites
• Yelp
• WHERE
Mobile Site Optimization
• Make Sure that Your Site is Optimized for Mobile
• WordPress is SEO & Mobile Friendly
• View Your Site on Different Smartphones & Pads
• Google Sites Mobile Landing Pages
QR Code Me!
• QR Codes Usage
• Call Me, PDFs, Promotions, Coupons, Web Site
• Free QR Code Generators
• QR Code Reader for Smartphones
Reviews & Ratings Sites
• Claim Your Listing on All Sites
• Monitor Your Listings
• What to Do About Bad Reviews?
• What to Do About Good Reviews?
Reviews & Ratings Sites
• Yelp
• Urbanspoon
• CitySearch
• Google+ Places
• Restaurantica.com
• Zagat.com
• Gayot.com
Local Directories
• Great for SEO
• Get on all directories
• Don’t pay for enhance
Customer Loyalty Programs
• Customer Loyalty Programs
• The Goldfish in the Bowl
Get Listed on 50+ Search Engines
Daily Deals for Profit
New Marketing
• “Permission Marketing”
The “Tribe”
• Being Remarkable
• Conventional Media
• New Media (Social Media Marketing)
• Web Interaction: C.C.E.
Social Media and LBS Strategies
• Social Media Domination
• Build Large Number of Profiles
• Build Relationships
• Create T.O.M.A.
• Positioning
• “Expert” Perception
Social Media and LBS Strategies
• Social Networking
• Social Bookmarking
• Social Media Press Releases
• Blogging
• Articles
• Local Directories
SMM & LBS Video Strategies
• YouTube and Video
• Dozens of other Video Sites
A Note About Facebook
• Put Facebook Business Pages in an iFrame
Social SEO / SMM
• Social Media Marketing is Really about SEO
The New SEO
• Search Engine Optimization (SEO)
• DIY-SEO (Do-It-Yourself)
SEO New Media Trend
Optimized Microsites
Three Active Points of a Website
1. Call to Action
2. Capture
3. Engagement
Set Up Your Facebook Place
• Select “Local Business”
• Optimize the Page – SEO / Keywords
Why You Need LBS and Social Media?
• The New Marketing Strategies
• The Differentiator
• Without LBS and SMM You Are the Gazelle
Why You Need LBS and Social Media?
What Happens if You Don’t Implement Location-
Mobile Marketing, SEO & Visibility: The Evolving Conversation R2integrated
How can you make the right “mobile” decision for your company and make it it easy for mobile users to find your mobile property? R2i is the exclusive Learning Partner for AMADC and, earlier this week, we gave a presentation on this very topic to a group of marketing professionals in the DC area. Our discussion focused on best practices for structuring mobile sites for optimal search and visibility.
Presented to the Newport Interactive Marketers on January 20, 2011, this presentation provides a broad overview of the different channels of mobile marketing including mobile web, mobile apps, SMS, QR codes, mobile advertising, rich media, and location based services.
Localization - How Search Engines View your BusinessMatthew White
The Qebot team will discuss how location information being sent by devices with search are changing the game for local businesses. With location becoming such an important signal to search engines when it comes to relevance of a search, it's important that local businesses have their sites and social systems set up in a way to truly be local. Learn more at http://www.qebot.com
MOBILE MARKETING CAN BE A GAME-CHANGER FOR YOUR BUSINESS.
The fact that mobile search traffic has officially surpassed desktop, combined with an audience that takes action (50% of local searchers visit the location in 24 hours), can result in more sales for your business ... if you have a mobile marketing strategy.
This deck covers:
-- #Mobilegeddon's impact (what it means for your business)
-- How to increase your website's traffic
-- Going beyond the bare minimum to grow your sales
-- Mobile marketing strategies that convert local mobile search into paying customers
Wake Up Your Website: Minneapolis, MN October 23 2013Ektron
You need to make each of your visits to your website count. This breakfast workshop covered the latest trends,strategies and best practices on how to get the most out of your digital and content marketing initiatives.
Mobile presence & location based marketingPriyanka Rana
Slides talk about value of mobile marketing , various tools and technologies that support mobile marketing along with discussion of location-based marketing.
Supercharge Your Wordpress Website With Inbound Marketing: A Complete GuideLuke Summerfield
SEO, Social Media, Email Marketing, CRO. Just a few of the many pieces needed to make successful digital marketing campaigns. But how do the pieces fit together so you can skyrocket your success?
Gabe Wahhab will outline how Inbound Marketing can supercharge your website!
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
1. Mobile Search Skyrocketing?
Let’s Optimize & Capture!
Luke Summerfield
The Inbound Marketing Specialist Savvy Panda
2. Nice to Meet You!
Luke Summerfield
Inbound Marketing Specialist at Savvy Panda
• 9 years in Internet Marketing
• Google Analytics & Adwords Certified
• Hubspot Certified VAR & HUG Co-Organizer
• Purple Belt in Jiu Jitsu & Brown Belt in Judo
• Joomla Web Design, Inbound Marketing & SEO
5. You’re Right!
• 1-in-7 Searches are
Mobile (2011)
• 20% of all search
• 30% for Restaurants
• Google Webinar: “Are You Mobile Ready?”
• http://bit.ly/NX9OHg
@SavvyPanda
#Mozcation
10. Start With Local SEO
50%
of all local searches
are mobile!
http://bit.ly/JDkclI
@SavvyPanda
#Mozcation
11. Get Mobile
• Responsive
• Preferred by Google
• Mobile Template
• Better UX
• Tailor Meta Data for Mobile
• site.com vs m.site.com
• Not Cloaking (via Matt Cutts)
• Server-Side 301 redirect
• Microdata - Location
@SavvyPanda
#Mozcation
12. Mobile UI / UX
If Users Are Unhappy…
- 40% will go to a
competitor’s website
- 57% will not recommend to
other mobile users
@SavvyPanda
#Mozcation
13. Mobile Keyword Strategy
• Based on Immediate needs
• Actionable web design
• Location & Category Specific
• Mobile Optimize The Targeted Pages
• Myth: Shorter Queries
• Desktop & iPhone = 2.93 words
@SavvyPanda
#Mozcation
17. Create a Mobile Site Map
• Communicates with
GoogleBot-Moble
• What pages are important and
which are mobile vs desktop
• Helps with indexing on mobile
search
@SavvyPanda
#Mozcation
19. Rock Canonical Tags
• Explains to bot what’s mobile
vs desktop
• Only for m.site.com
• Rel=alternate
• Desktop
• Canonical Tags
• Mobile
@SavvyPanda
#Mozcation
22. Think Social!
• Develop Social Media strategy around mobile
• Most popular mobile social networks
• Mobile friendly blog section
• Highly mobile visited section
• Mobile Specific Marketing
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@SavvyPanda
#Mozcation
23. Homework:
• Tweet About #Mozcation
• @SavvyPanda
• Download These Slides
• http://bit.ly/QoAuiB
• Local SEO Webinar:
• http://bit.ly/JDkclI
• Start Rockin’ Mobile
@SavvyPanda
#Mozcation
24. Questions?
@SavvyPanda
Luke@SavvyPanda.com
http://bit.ly/QoAuiB
Luke Summerfield
The Inbound Marketing Specialist Savvy Panda
Editor's Notes
* KEEP SHORT & SWEET*
As marketers, we know how important it is to 1. Be social2. Show clients and colleagues that we are involved in the SEO communitySo use these twitter tags and tweet out some engaging things from this event
We’re going to start off with a little exercise to see where this market is at in terms of mobile. We’re going to get you moving around a bit. SO, IF YOU agree that Mobile usage & mobile device market is growing – Please stand up. Now. Stay Standing.
Those of you who are standing are right. Not only is mobile usage growing, mobile search is exploding and grew x4 times just from 2010-2011!It now accounts for on average 20% of all search and in some localized markets such as resturants it’s up to 30%For those of you sitting down, there’s a great Google webinar on the growth of mobile search. The bitly link is here. (You can get this later)
So for those of you who are standing…KEEP STANDING if you believe the mobile user is important. If you don’t, please sit down. Stay standing.
Again, those of you who are standing are correct! Google did a study and found that mobile-friendly websites produce 67% happier customers that were more likely to buy a product or service and 61% of the users left right away if they didn’t find what they were looking for.Keep standing, almost done.
Now for those of you standing….IF your agency or business DOES NOT have a mobile ready website, please sit down. If you’re not sure. Then you can quick pull out your phone and check, or just sit down because if you DO have one, you should probably know this.Don’t feel bad, we’re in the process of re-building our mobile site so at this point we don’t have one either. So I’d be sitting down at this point too :-P
OK… now… here’s the MILLION dollar question.For those of you who are standing, if your website has been optimized for mobile SEO, continue to stand. If it has NOT or you’re unsure… please sit downWow. Look around. Let’s give those who are still standing a big round of applause! Ok –you can sit down------Now, think about this. We are in the Internet marketing industry and there was very few standing at the end of this. So imagine a non-tech savvy industry like resturants which receives MORE mobile search traffic?Hummmm, I see an opportunity to upsell clients into some mobile optimization!Alright, let’s dive into the speech and get this guy off the screen.. haha
Now, what I want to lead off with is that one of the biggest first steps in Mobile SEO is dominating the LOCAL SEO SERPS. Generally, the search results that return on mobile tend to be location based and influenced by local factors. SO, take the time to study and optimize locally because this is HUGE for mobile SEO. I’m not going to go into detail on the whole LOCAL SEO … it’s a beast in itself.HOWEVER – I do have a free Local SEO webinar for beginners and intermediates that you can download at this bitly. *** This is a bit out-dated – Also check SEOMoz PRO webinars ***I’ll be putting this URL up at the end of the speech too.
So the first step to optimizing for mobile users and SERPS is….GET A MOBILE READY SITE! (duhhh)So you basically have 2 options: - Responsive (where the entire website adjusts based on pixel percentages)And - full mobile templateJune 2012 -Google’s Peire Farr = Responsive is better:1 URL is easier for users and for Google’s linking algorithm- Same HTML makes easier to crawlHowever responsive may not offer the usability you want for so a custom mobile template may offer a better usability solution. Now, if you DO a mobile template and host on a sub-domain or directory… Matt Cutts confirmed that it would not get flagged for cloaking as long as you added a 301 server redirect. -----------------------------------Lastly, make sure to include location based microdata. Again, this goes back to optimizing for
Here are a few UX/UI tips based on both google studies and independent. - Load under 2 seconds = HUGE!- Make things accessable in less than 2 clicks like phone, email, search. - Make buttons and links bigger. No one uses stylists anymore... I hope.
Alright, shifting gears. The next consideration is talking about MOBILE Keywords strategy. - Mobile search is different than desktop! Many times the searches that occur in mobile are based on immediate needs = farther in buying cycle = ACTIONABLE! They typically include some type of location or category based modifierTIP – double check any pages you create that are targeting MOBILE keywords are MOBILE FRIENDLY on multiple mobile devices
You can use google keyword tool
You can always use predictive search for ideas. Typically this is the same as local search, but not always.
Also, check your analytics for what keywords current mobile users are looking for. You can create a special analytics profile for just mobile to better analysis mobile visitors
Dec 2011 - Google introducedGooglebot-Mobile for smartphonesThis is a great way to communicate with Google and tell them which pages are important for mobile users specifically. Helps protect against mobile pages being indexed by desktop search
Example mobile site map
This will help communicate and explain to the bot what pages are associated with each other so you don’t have duplicate or mobile page indexing errors. Peirre Farr - Google’s Recommendations:If you choose to use a mobile templage and have a subdomain or subdirectory structure, it’s important to use rel canonical tags. In your desktop version of your site you will need to insert Rel = Alternate tag in the header pointing at your mobile siteOn the mobile website, put a rel canonical tag and point to the desktop version.
Now just by a show of hands, how many of you use your mobile device for either social media posting or browsing? WOW!Well you all should be right now while tweeting about Mozcation. :-P
Here’s a quick snapshot of the most popular social networks visited by cell phones. I don’t think there’s a huge surprise with Facebook dominating. Although I would have though a bit more for twitter.So the reason I’m telling you this is because with your mobile strategy it’s key to think social!