LinkedIn for Business with Karen Kefauver, social media consultant in Santa Cruz, California, shows in 45 slides how to use LinkedIn Groups, Recommendations, Events & Advertising. Slides show resources for more info and URLS for LinkedIn Help Center. Also find social media trends 2012 and social media statistics of largest social media networks.

1. The Aptos Chamber of Commerce
Winter Seminar Series
LinkedIn for Business!
with
Karen Kefauver
www.karenkefauver.com

2. Resources - After the Talk
• Karen’s Facebook Business page: https://
www.facebook.com/karen.kefauver.business
• Karen’s Blog: http://
www.socialmediawithkaren.blogspot.com/
• Website: www.karenkefauver.com
• Email: karen@karenkefauver.com

3. Social Media Services
• I offer social media consulting - creating
& improving social media sites for you
personally, your staff and your company!
• • Need to set up your Google+, Facebook,
or other social media sites?
• • Have social media sites but they have
few fans & need help?
• • Want individual or group training on
how to use and maintain social sites?
• Email: karen@karenkefauver.com

4. Social Media Trends
• 1. More social media in corporate websites
• 2. An increase in social media usage on mobile devices
• 3. Social media advertising/budgets will grow
• 4. Social gaming will grow - Foursquare, Farmville
• 5. QR Codes: A QR code (abbreviated from Quick Response
code) is a type of matrix barcode (or two-dimensional code)
• 6.Video!

5. Karen’s Mobile Phone Site
• Designed by Eric Bloom of Mobile MarCom
• http://karenkefauver.mobi/

6. Social Media Overview
• Biggest Players in Social Media Field:
• Facebook
• Twitter
• You Tube
• Google+
• LinkedIn
• Newcomer: Pinterest (pinterest.com) Pinterest is an online
pinboard. Organize and share things you love. If your content
is picture-heavy (think food, fashion, movies), try it!

7. Facebook Stats
• 800 million+ active users
• About 70% of Facebook users are outside the United States
• Average user is connected to 80 community pages, groups and events
• People who use Facebook on their mobile devices are 2x as active on
FB as those on non-mobile users

8. Twitter Stats
• Twitter - 200 million registered users
• 100 million active users worldwide
• Record $800 venture capital investment in 2011
• Apple integrated Twitter into iOS 5 last Fall

9. You Tube Stats
• Over 3 billion videos are viewed a day
• YouTube is localized in 25 countries across 43 languages
• YouTube's demographic is broad: 18-54 years old
• 800M unique users visit YouTube/month

10. Google+ Stats
• Google+ growth accelerating. Passes 62 million users.
• Adding 625,000 new users per day.
• Prediction: 400 million users by end of 2012.

11. Google+ Personal
Connect with Karen Kefauver on Google Plus: https://plus.google.com/116345420469288930926/posts
or http://gplus.to/karenkefauver.
You can customize your Google Plus name here: http://gplus.to

12. Google+ Biz
Connect with Karen Kefauver on Google Plus: https://plus.google.com/116345420469288930926/posts
or http://gplus.to/karenkefauver.
You can customize your Google Plus name here: http://gplus.to

13. Pinterest
• Facebook use peaks during these time periods
• Early Morning (7am - 9am)
• End of Work (5pm - 7pm)
• Late Night (11pm - 1am)

14. Google = Search Leader

15. LinkedIn
• Ways to be on LinkedIn
• 1. Personal Profile
• 2. Company Profile
• Why Bother? Look at the numbers, it’s free, look at the benefits!

16. LinkedIn by the Numbers
• Ways to be on LinkedIn
• 1. Personal Profile
• 2. Company Profile

17. LinkedIn Accounts - Free!

18. 10 LinkedIn Bonuses (1-5)
• Find new customers thru online recommendations & word of mouth
Ask your happy clients to write you a recommendation
• Keep in touch with people who care most about your business (via
status updates and Twitter)
• Find the right vendors (find and vet vendors through the network of your
peers)
• Win new business by answering questions in your area of expertise
(Answers/Forums); Also ask questions
• Raise funding. You can use LinkedIn to find mentors or potential investors

19. 10 LinkedIn Bonuses (5-10)
• Network with peers in your industry for repeat business referrals.
(LinkedIn Groups)
• Convince potential customers of your expertise by sharing unique
blog content (connect Blog)
• Keep your friends close and your competition closer. Over 150,000
companies have a company profile on LinkedIn, the “public profile”
for companies. These pages surface key stats on companies; recent
hires as well movers and shakers.
• Promote your Events (use Events tab)
• Look at the Data/Stats of who is using LinkedIn!

20. LinkedIn Slides Coming Up
• LinkedIn personal profile
• LinkedIn company page
• Groups - finding and creating them
• Recommendations - giving and receiving
• LinkedIn Events - use them!
• Advertising on LinkedIn

21. LinkedIn Personal Profile
• LinkedIn personal profile
•

22. LinkedIn Company Pages
• Status updates allow you to engage directly with existing customers
and prospects.
• Spread the word about company news or offers, start a conversation
around a hot topic in your industry, or share an interesting article or
video.
• Customer recommendations provide an authentic endorsement of
your products and services
• Career opportunities can be showcased, along with spotlighted
employees and a view into your company's culture.
• http://learn.linkedin.com/company-pages/

23. LinkedIn Company Page

24. LinkedIn Company Page
• Groups - finding and creating them

25. LinkedIn Company Page
• Groups - finding and creating them

26. LinkedIn Company Page
• Groups - finding and creating them

27. Plantronics

28. Plantronics

29. LinkedIn Sentinel
• Groups - finding and creating them

30. Groups
• Quickly discover the most popular discussions in your professional
groups.
• Follow the most influential people in your groups by checking the
Top Influencers board or clicking their profile image to see all their
group activity.
• Easily browse previews of the last three comments in a discussion.
• Find interesting discussions by seeing who liked a discussion and
how many people commented.
• Groups Directory: http://www.linkedin.com/directory/groups/
• Groups Help: http://learn.linkedin.com/groups/

31. Groups
• Groups Directory: http://www.linkedin.com/directory/groups/
• Groups Help: http://learn.linkedin.com/groups/

32. Groups

33. Recommendations
• Move your cursor over Profile at the top of your home page and click
Recommendations.
• You can make a recommendation for a colleague, a service provider, a
business partner or student
• Go to the Profile menu at the top of your home page and click
Recommendations.
• Click the Request Recommendations tab. http://learn.linkedin.com/
profiles/recommendations/
• "Choose what you want to be recommended for" from the drop down
menu.
• Choose person to ask, create message, send!

34. Recommendations

35. LinkedIn Events
• Anyone can create an event.
• http://blog.linkedin.com/2011/11/09/new-linkedin-events/
• Go to More at the top of your home page and then select Events.
• Click the Add an Event tab.
• Enter the event information.
• Click Publish Event

36. LinkedIn Events

37. LinkedIn Events

38. LinkedIn Advertising
• Target ads by job function, industry & more
• Pay per click or per impressions
• No long-term contracts. No commitments
• Start with as little as $10 per day
• http://www.linkedin.com/advertising

39. Social Media Checklist
1. Have a clear sense of business purpose on your social media platforms
2. Educate managers, employees, and stakeholders on your privacy and
community policies.
3. Have a mindset ready for a long-term commitment.
4. Be ready to engage with people who have negative things to say.
5. Have a dedicated team that's ready to engage.
6. Create a content calendar that's loaded with meaningful content.
8. Make sure you have the ability to measure your results and report them.
Source: http://www.altimetergroup.com/

40. LinkedIn
• 5 LinkedIn Tips
• 1. GROUPS: Review and update LinkedIn group membership and
activity settings
• 2. BLOG: Integrate your blog content into your LinkedIn profile
• 3. LinkedIn Company Profile - Create one!
• 4. LinkedIn Company Updates = SEO gems
• 5. Export Contacts function - Preserve your LinkedIn contacts
• To export your connections list, Click Contacts at the top of your
home page, Click the Export connections link in the bottom right
corner of the page.
• Exporting Your Connections | LinkedIn Help Center
•

41. Promote Social Sites
• Your website
• Your business cards
• Your storefront window
• Your front desk
• Print advertisements
• Email signature
• Newsletter, blog, other social media networks

42. Use Help Resources
• Facebook: www.facebook.com/help
• https://www.facebook.com/business
• Twitter: https://support.twitter.com
• http://business.twitter.com
• LinkedIn: http://help.linkedin.com
• http://learn.linkedin.com/company-pages/
• Google+
• http://www.google.com/support/plus
• http://www.google.com/intl/en/+/demo/
• You Tube:

43. Favorite Social Sites
• Hubspot: View webinars: http://www.hubspot.com
• Mashable: Social media and tips, http://mashable.com/
• Social Media Examiner: Guide to the social media jungle, http://
www.socialmediaexaminer.com/
• Social Media Today: http://socialmediatoday.com
• Techcrunch: http://techcrunch.com
• MEDIA: New York Times Tech Blog : http://bits.blogs.nytimes.com

44. Thank You!
• Aptos Chamber of Commerce
• http://www.aptoschamber.com
• Central Coast Small Business Development Center:
• http://centralcoastsbdc.org/

45. Contact Karen
• I offer social media training and private
consultations.
• Email: karen@karenkefauver.com
• Website: www.karenkefauver.com
• Facebook: www.facebook.com/
karen.kefauver.business
• Social Media Blog:
www.socialmediawithkaren.blogspot.com
• Twitter: twitter.com/KarenKefauver