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Social Media for Realtors 2016

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This colorful slide deck quickly addresses: What are the best social media networks for Realtors? What are the demographics of Facebook, LinkedIn? Why are Facebook ads and live Facebook video so important? Take a look!

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Social Media for Realtors 2016

  1. 1. Social Media for Realtors with Karen Kefauver November 2016 with Karen Kefauver
  2. 2. Agenda • Social Media: The Big Picture • 2017 Trends • Facebook Video, Ads
  3. 3. • Introduct • 4:15-4:30 Questions and Answers, Evaluations A word about my background... Karen Kefauver •Social Media Consultant • Sports/Travel Writer •www.karenkefauver.com
  4. 4. Social Media: The Big Picture Most Popular Networks in the U.S. 2016 • Facebook • LinkedIn • YouTube • Instagram • Pinterest • SnapChat • Google+ www.google.com/business
  5. 5. Social Media: Google + for Business
  6. 6. Benefits • Build personal relationships • Improved SEO for you and your website • Keep up with the competition • 80% of all home buyers are searching online
  7. 7. All about MOBILE! • Almost three-quarters of U.S. internet users in the United States accessed Facebook. • Facebook passes 1.65 billion monthly active users • 54% access the service only on mobile
  8. 8. Top Social Platforms for Realtors • About 75% are active on Facebook and LinkedIn. • About 33% use Google+ and YouTube. • Fewer use Twitter. • Source: DIY Real Estate Marketing Blog/The Best Social Networks for Real Estate Professionals/Jason Fox • ActiveRain
  9. 9. Realtors Need to Know • Know your audience demographics • Determine which platforms your customers use • Keep up to date on current social media and new platforms Do Not Spread Yourself too Thin! What networks to use?
  10. 10. Social Media: The Big Picture Best Networks by Income • Facebook - 72 percent of Facebook users have incomes of over $75,000 • LinkedIn - 41% of millionaires use LinkedIn. • YouTube - 46 percent of YouTube users have incomes of over $75,000 Source: blog.hootsuite.com/top-social-media-sites-matter-to-marketers
  11. 11. Snap Chat - What is it? In 2016, Snapchat’s user base is doubling pulling ahead of Twitter and Pinterest in the US for the first time, according to eMarketer’s latest forecast on mobile messaging apps.
  12. 12. Snap Chat Users
  13. 13. Social Media: The Big Picture LinkedIn Demographics by Age in the U.S.
  14. 14. Social Media: The Big Picture Twitter Demographics by Age in the U.S.
  15. 15. Social Media: The Big Picture Instagram Demographics by Age in the U.S.
  16. 16. Top Trends for 2017 * Video Content, Livestreaming * Social media advertising * Mobile Marketing and Messaging * Virtual Reality * Drones - Unmanned Aerial Vehicle
  17. 17. VIDEO: What to shoot in your video • Showcase available properties with listing videos. • Create a video bio to introduce yourself • Create videos showcasing the selling points of your neighborhood. • Show off your expertise with videos featuring tips for homeowners, buyers, and sellers. • Video client testimonials
  18. 18. Facebook Ads
  19. 19. Facebook Ads Use Facebook Ads
  20. 20. Time saving tips, results and ads • Video ads and carousel ads are the two big new ad types • Video is muted; 10 second rule • Carousel ads: 5 images each with its own URL • Entertain/educate/call to action
  21. 21. Facebook Insights
  22. 22. Messaging Apps 1. Download Facebook Messenger, Whats App, Facebook Pages and other social media apps to become familiar with mobile interface. 2. Check how your website looks on both Android and Apple phones. 3. Practice using Facebook live from your personal FB account. 4. Set up your Google Business account: www.google.com/business
  23. 23. What to Post • Photos: of where you live, local events, groups you support, office parties • Videos: Employee spotlight, customer spotlight • Employers asking employees for social advocacy
  24. 24. Posts: How Often & Automation • Facebook Market leader Facebook was the first social network to surpass 1 billion registered accounts and currently sits at 1.55 billion monthly active users. • Biz page ideal: 2x a day • Automation: Hootsuite • Facebook Scheduler feature
  25. 25. Social Media Promo • Website • Mobile Website • Newsletter (monthly, quarterly) • Blog (daily, weekly) • Email marketing • Facebook, Twitter, LinkedIn, Google Plus, Pinterest and You Tube • Traditional Media - Newspaper, Radio, TV
  26. 26. Now What? 1. Make sure you are using the right networks and they are set up correctly 2. Advertise on Facebook 3. Shoot video and upload 4. Get help if you need it! Call me for FREE 20 min. phone consult: Karen, 831-588-3232
  27. 27. What I do: Social Media Coaching • One-on-One • Group Training Speaking • Keynotes, Panels Teaching • Social Media Class Series
  28. 28. Thank You! Email me or call to set up your FREE 20-min. phone consult! karen@karenkefauver.com / 831-588-3232 38

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