Social media can seem overwhelming and time- consuming. But if you follow these 5 steps and get your social media foundation solid, you will be in good shape for your social media marketing for 2014. I offer private and group consultations, coaching, in-house corporate training, public speaking and more. Contact me: karen@karenkefauver.com
4. A word about my background...
• Introduct!
!
!
Karen Kefauver
•Social Media Consultant
• Sports/Travel Writer
• 4:15-4:30 Questions and Answers, Evaluations
•www.karenkefauver.com
5. Why bother?
• Include photos in almost every Facebook post! !
• Twitter is a link economy - nearly all Tweets have links!!
• CROP Pictures!!
• Shoot Videos 1-2 minutes
6. Your Biz Marketing
• Website!
• Mobile Website!
• Newsletter (monthly, quarterly)!
• Blog (daily, weekly)!
• Email marketing!
• Facebook, Twitter, LinkedIn, Google Plus, Pinterest and You Tube
(Flickr, Yelp, Trip Advisor, Real Estate Sites)!
• Traditional Media - Newspaper, Radio, TV, Yellow Pages
7. Social Media Overview
• Biggest Players:!
• Facebook (owns Instragram)!
• Twitter!
• LinkedIn!
• YouTube (owned by Google)!
• Google+!
• Pinterest (driven by photos)!
• All point to your website, integrated with Blog, Newsletter,
Email, other Advertising in Print, TV, Radio.!
9. Social Media for Teens
• Instagram - A platform that lets users snap, edit, and
share photos and 15-second videos !
• Snapchat - Messaging app that lets users put a time limit
on the pictures and videos they send before they
disappear.!
• Tumblr - A cross between a blog and Twitter: It's a
streaming scrapbook of text, photos, and/or videos and
audio clips. Users create and follow short blogs, or
“tumblelogs.”
25. Social Media $$$
• 1. Social media advertising/budgets growing!
• U.S. companies spent a combined $5.1 billion on social media
advertising last year, and that number is expected to increase to $15
billion by the end of 2018, according to BIA/Kelsey.!
• In addition to social media manager, everyone participates!
• Mobile advertising growing
29. Facebook Tip
• Give people a reason to become fans !
• Explain the benefits!
• Tell them HOW to become friends!
• Always use a Call-to-Action - You
should always have a specific reason
behind each status update. Ask them to
take action!!
30. Social Media Checklist
Altimeter offers this checklist:
1. Have a clear sense of business purpose on your social media platforms
2. Educate managers, employees, and stakeholders on your privacy and
community policies.
3. Have a mindset ready for a long-term commitment.
4. Be ready to engage with people who have negative things to say.
5. Have a dedicated team that's ready to engage.
6. Create a content calendar that's loaded with meaningful content.
7. Set up a plan to triage or deal directly with customers.
8. Make sure you have the ability to measure your results and report them.
!
Source: http://www.altimetergroup.com/
31. Social Media Summary
• What You Can Do!
• Use PHOTOS!
• Shoot VIDEO!
• Create Social Media BUDGET !
• Comment on Facebook page posts!
• Always comment on other people’s comments
32. Promote Social Sites
• Your website!
• Your business cards!
• Your storefront window!
• Your front desk!
• Print advertisements!
• Email signature!
• Newsletter, blog, other social media networks
33. Measure!
• Measure your Facebook marketing efforts as well as you can!
• Use Facebook Insights and Google analytics !
• Facebook Insights provides metrics around their content. !
• Page owners are better equipped to improve their business with
Facebook IF they understand and analyze trends within user growth
and demographics, consumption of content, and creation of content.
34. Favorite Social Sites
!
• Smartbrief: https://www.smartbrief.com!
• Social Media Examiner: Guide to the social media jungle, http://
www.socialmediaexaminer.com!
• Techcrunch: http://techcrunch.com!
• MEDIA: New York Times Tech Blog : http://bits.blogs.nytimes.com
35. Contact Karen
• I offer social media training for groups, corporate staff and private
consultations.
• I present talks, classes and interviews
• Facebook: www.facebook.com/karen.kefauver.business
• karen@karenkefauver.com