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Top 5 Social Media Tune-Ups 2014 - 5 Simple Marketing Tips!

Social media can seem overwhelming and time- consuming. But if you follow these 5 steps and get your social media foundation solid, you will be in good shape for your social media marketing for 2014. I offer private and group consultations, coaching, in-house corporate training, public speaking and more. Contact me: karen@karenkefauver.com

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Social Media for Mount with Karen Kefauver 
! 
! 
! 
! 
F 
www.karenkefauver.com 
karen@karenkefauver.com
Agenda 
• Social Media Overview ! 
• 5 Top Social Media Tips! 
• Questions and Answers
Resources 
• Karen’s Facebook Business page: ! 
• www.facebook.com/karen.kefauver.business! 
• Website: www.karenkefauver.com! 
• Email: karen@KarenKefauver.com
A word about my background...  
• Introduct! 
! 
! 
Karen Kefauver 
•Social Media Consultant 
• Sports/Travel Writer 
• 4:15-4:30 Questions and Answers, Evaluations 
•www.karenkefauver.com
Why bother? 
• Include photos in almost every Facebook post! ! 
• Twitter is a link economy - nearly all Tweets have links!! 
• CROP Pictures!! 
• Shoot Videos 1-2 minutes
Your Biz Marketing 
• Website! 
• Mobile Website! 
• Newsletter (monthly, quarterly)! 
• Blog (daily, weekly)! 
• Email marketing! 
• Facebook, Twitter, LinkedIn, Google Plus, Pinterest and You Tube 
(Flickr, Yelp, Trip Advisor, Real Estate Sites)! 
• Traditional Media - Newspaper, Radio, TV, Yellow Pages
Ad

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Top 5 Social Media Tune-Ups 2014 - 5 Simple Marketing Tips!

  • 1. Social Media for Mount with Karen Kefauver ! ! ! ! F www.karenkefauver.com karen@karenkefauver.com
  • 2. Agenda • Social Media Overview ! • 5 Top Social Media Tips! • Questions and Answers
  • 3. Resources • Karen’s Facebook Business page: ! • www.facebook.com/karen.kefauver.business! • Website: www.karenkefauver.com! • Email: karen@KarenKefauver.com
  • 4. A word about my background... • Introduct! ! ! Karen Kefauver •Social Media Consultant • Sports/Travel Writer • 4:15-4:30 Questions and Answers, Evaluations •www.karenkefauver.com
  • 5. Why bother? • Include photos in almost every Facebook post! ! • Twitter is a link economy - nearly all Tweets have links!! • CROP Pictures!! • Shoot Videos 1-2 minutes
  • 6. Your Biz Marketing • Website! • Mobile Website! • Newsletter (monthly, quarterly)! • Blog (daily, weekly)! • Email marketing! • Facebook, Twitter, LinkedIn, Google Plus, Pinterest and You Tube (Flickr, Yelp, Trip Advisor, Real Estate Sites)! • Traditional Media - Newspaper, Radio, TV, Yellow Pages
  • 7. Social Media Overview • Biggest Players:! • Facebook (owns Instragram)! • Twitter! • LinkedIn! • YouTube (owned by Google)! • Google+! • Pinterest (driven by photos)! • All point to your website, integrated with Blog, Newsletter, Email, other Advertising in Print, TV, Radio.!
  • 9. Social Media for Teens • Instagram - A platform that lets users snap, edit, and share photos and 15-second videos ! • Snapchat - Messaging app that lets users put a time limit on the pictures and videos they send before they disappear.! • Tumblr - A cross between a blog and Twitter: It's a streaming scrapbook of text, photos, and/or videos and audio clips. Users create and follow short blogs, or “tumblelogs.”
  • 10. Social Media Tip #1 PHOTOS ! ! ! ! F
  • 11. Facebook • WAYS TO BE ON FACEBOOK:! • 1. Personal Facebook Profile (Timeline)! • 2. Business Facebook (Page)! • 3. Facebook Group
  • 17. Social Media Tip #2 VIDEO ! ! ! ! F
  • 18. Social Media Tip #2 VIDEO ! ! ! ! F
  • 19. Social Media Tip #2 VIDEO ! ! ! ! F Average Vine user between 13 and 25 years old — otherwise known as Millennials.
  • 20. Social Media Tip #2 VIDEO ! ! ! ! F
  • 21. Social Media Tip #3 MOBILE ! ! ! !
  • 23. Karen’s Mobile Phone Site ! ! ! ! ! • Designed by Eric Bloom of Mobile MarCom
  • 24. Social Media Tip #4 PAY TO PLAY ! ! ! ! F
  • 25. Social Media $$$ • 1. Social media advertising/budgets growing! • U.S. companies spent a combined $5.1 billion on social media advertising last year, and that number is expected to increase to $15 billion by the end of 2018, according to BIA/Kelsey.! • In addition to social media manager, everyone participates! • Mobile advertising growing
  • 27. Social Media Tip #5 CONTENT IS KING ! ! ! !
  • 29. Facebook Tip • Give people a reason to become fans ! • Explain the benefits! • Tell them HOW to become friends! • Always use a Call-to-Action - You should always have a specific reason behind each status update. Ask them to take action!!
  • 30. Social Media Checklist Altimeter offers this checklist: 1. Have a clear sense of business purpose on your social media platforms 2. Educate managers, employees, and stakeholders on your privacy and community policies. 3. Have a mindset ready for a long-term commitment. 4. Be ready to engage with people who have negative things to say. 5. Have a dedicated team that's ready to engage. 6. Create a content calendar that's loaded with meaningful content. 7. Set up a plan to triage or deal directly with customers. 8. Make sure you have the ability to measure your results and report them. ! Source: http://www.altimetergroup.com/
  • 31. Social Media Summary • What You Can Do! • Use PHOTOS! • Shoot VIDEO! • Create Social Media BUDGET ! • Comment on Facebook page posts! • Always comment on other people’s comments
  • 32. Promote Social Sites • Your website! • Your business cards! • Your storefront window! • Your front desk! • Print advertisements! • Email signature! • Newsletter, blog, other social media networks
  • 33. Measure! • Measure your Facebook marketing efforts as well as you can! • Use Facebook Insights and Google analytics ! • Facebook Insights provides metrics around their content. ! • Page owners are better equipped to improve their business with Facebook IF they understand and analyze trends within user growth and demographics, consumption of content, and creation of content.
  • 34. Favorite Social Sites ! • Smartbrief: https://www.smartbrief.com! • Social Media Examiner: Guide to the social media jungle, http:// www.socialmediaexaminer.com! • Techcrunch: http://techcrunch.com! • MEDIA: New York Times Tech Blog : http://bits.blogs.nytimes.com
  • 35. Contact Karen • I offer social media training for groups, corporate staff and private consultations. • I present talks, classes and interviews • Facebook: www.facebook.com/karen.kefauver.business • karen@karenkefauver.com