Successfully reported this slideshow.
Using Facebook to Grow your Business thinkcreativegroup.com
•   What is Facebook? •   Why use Facebook? •  How to Use Facebook - Tools  •  Golden Rules for Success •   Action Plan • ...
•   Viral marketing on steroids  •   A second “website” on a network with a  great number of users •  A mass communication...
Why Use Facebook - Stats FACEBOOK •   More than 300 million active users •  50% of active users log on to Facebook in any ...
Why Use Facebook - Stats SOCIAL NETWORKING •  Visiting social sites in now the 4th most popular activity  •  93% of social...
<ul><li>Facebook should not be treated as just another marketing channel, it is so much more… </li></ul><ul><li>•  Increas...
<ul><li>How to Use Facebook - Tools </li></ul>
<ul><li>•  Pages vs. Groups </li></ul><ul><li>•   Tools for engaging users </li></ul><ul><li>•  Behavioral Ads </li></ul><...
<ul><li>Pages vs. Groups </li></ul><ul><li>2 Main ways to get your company started on Facebook: </li></ul><ul><li>•   Page...
<ul><li>Facebook Pages </li></ul><ul><li>•  Allow you to embed media & apps </li></ul><ul><li>•  Can be public  </li></ul>...
<ul><li>Facebook Groups </li></ul><ul><li>•   Can be by invite only or open to all </li></ul><ul><li>•   Limited ways to e...
Tools for Pages
<ul><li>•   Wall  </li></ul><ul><li>•  Event Listings </li></ul><ul><li>•   Videos </li></ul><ul><li>•   Blog Feeds </li><...
<ul><li>•  Center of your profile </li></ul><ul><li>•   Fans can share info with their  </li></ul><ul><li>friends [like, c...
Tools for Pages -Event Listings
Tools for Pages -Event Listings
Tools for Pages - Events
Tools for Pages - Videos •   Video is among the most commonly shared types of content online.  •   2 main ways to add vide...
Tools for Pages - Videos
Tools for Pages - Blog Feeds Pull blog feeds in via Notes or  News Tabs
Tools for Pages - Discussions Great way to keep a pulse on what your clients are saying about you. And, become viewed as a...
Tools for Pages - Boxes
Polls •   Engage Users •   Get users to  share content •   Conduct Market  Research
Tools for Pages - Other Tools Email Sign Up Quizzes Contests Coupons
<ul><li>Tools for Groups </li></ul>
<ul><li>Reminder Facebook Groups… </li></ul><ul><li>•  Are similar to clubs in the offline world and are often topic or ca...
<ul><li>•  Event Listings </li></ul><ul><li>•  Messaging members [limited to 5000] </li></ul><ul><li>•  Photos </li></ul><...
Tools for Groups
Behavioral Ads
Behavioral Ads •  Low cost •   Extremely targeted •  Quick and easy to create template •  Easy to modify •   Easy to track
Behavioral Ads •  Promote Events • Branding / Awareness •  Promote Pages  • Link to your website
Behavioral Ads
Behavioral Ads
Behavioral Ads <ul><li>Some Real Stats </li></ul><ul><li>389,121 impressions </li></ul><ul><li>181 clicks </li></ul><ul><l...
SOME OTHER USERFUL INFORMATION
Participate in Groups •   Keep your pulse on the needs of your market •   Establish yourself as the expert •   Learn •   F...
Insights
Insights •  Interactions this week •  Likes •   Comments •  Wall Posts •   Demographics of Fans •   Top Cities •   Top Cou...
Tying it All Together - Now What?
Golden Rules for Success  •  Create a strategy—start with your end goal •   Be authentic and transparent •   Be true to yo...
Golden Rules for Success  •  Always ask “what do my customers want and how can I engage them”  •   Become viewed as an exp...
Action Plan  •  Define your Purpose •  Answer - How does this fit into my overall marketing / branding strategy? •   Defin...
Fuzion Medical Esthetic Boutique Example of a company that used Facebook and Social Networking to: •  Generate Leads & New...
Social Networking - the New Way of Thinking Social networking is a fundamental shift in the way we communicate! “ For comp...
This presentation will be available on our blog www.blog.thinkcreativegroup.com
Questions
Upcoming SlideShare
Loading in …5
×

How to Use Facebook to Grow Your Business

1,070 views

Published on

This presentation covers how to use Facebook to grow and market your business.

Published in: Business, Technology
  • really good presentation =)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

How to Use Facebook to Grow Your Business

  1. 1. Using Facebook to Grow your Business thinkcreativegroup.com
  2. 2. •   What is Facebook? •   Why use Facebook? • How to Use Facebook - Tools • Golden Rules for Success •   Action Plan •   Examples and Demos [time allowing] Overview
  3. 3. •   Viral marketing on steroids •   A second “website” on a network with a great number of users • A mass communications tool • A way for small businesses with limited budgets to reach the masses What is Facebook?
  4. 4. Why Use Facebook - Stats FACEBOOK •   More than 300 million active users • 50% of active users log on to Facebook in any given day • The fastest growing demographic = 35 years old and older • More than 10 million users become Fans of Pages each day • More than 8 billion minutes are spent on Facebook each day (worldwide) • Average users spend 5 hours and 46 minutes on Facebook per day • 1,000,000,000 = the amount of content shared each week on Facebook
  5. 5. Why Use Facebook - Stats SOCIAL NETWORKING • Visiting social sites in now the 4th most popular activity • 93% of social media users believe a company should have a presence in social media––85% believe they should interact with customers • 3 out of 4 Americans use social technology • Time spend on social networks is growing at 3x the overall internet rate • Every minute 13 hours of videos are uploaded to YouTube •   100,000,000 YouTube videos are viewed everyday • An average, there are 3,000,000 tweets per day on Twitter
  6. 6. <ul><li>Facebook should not be treated as just another marketing channel, it is so much more… </li></ul><ul><li>• Increase your Network & Generate Leads </li></ul><ul><li>•   Build Relationships, Trust and Loyalty </li></ul><ul><li>•   Branding & Top of Mind Awareness </li></ul><ul><li>• PR </li></ul><ul><li>• Target Distinct Markets [Niches] </li></ul><ul><li>•   Keep Tabs on Your Competitors </li></ul><ul><li>• Drive Traffic to your Website </li></ul><ul><li>•   SEO for your company name </li></ul>Why Use Facebook?
  7. 7. <ul><li>How to Use Facebook - Tools </li></ul>
  8. 8. <ul><li>• Pages vs. Groups </li></ul><ul><li>•   Tools for engaging users </li></ul><ul><li>• Behavioral Ads </li></ul><ul><li>• Group Participation </li></ul><ul><li>• Insights </li></ul>Facebook Tools
  9. 9. <ul><li>Pages vs. Groups </li></ul><ul><li>2 Main ways to get your company started on Facebook: </li></ul><ul><li>•   Pages - used to connect with and communicate with users </li></ul><ul><li>• Groups - are similar to clubs in the offlline world and are often topic or </li></ul><ul><li>cause based </li></ul>Facebook Tools
  10. 10. <ul><li>Facebook Pages </li></ul><ul><li>• Allow you to embed media & apps </li></ul><ul><li>• Can be public </li></ul><ul><li>• Can only be created to represent real people/businesses </li></ul><ul><li>•   Can have vanity addresses - www.facebook.com/thinkcreativegroup </li></ul>Facebook Tools
  11. 11. <ul><li>Facebook Groups </li></ul><ul><li>•   Can be by invite only or open to all </li></ul><ul><li>•   Limited ways to engage users </li></ul><ul><li>•   Usually focused around a cause or topic </li></ul><ul><li>•   Can be created about any topic </li></ul><ul><li>•   Space for users to share info/thoughts </li></ul><ul><li>•   Can be started and run by those outside your organization </li></ul>Facebook Tools
  12. 12. Tools for Pages
  13. 13. <ul><li>•   Wall </li></ul><ul><li>• Event Listings </li></ul><ul><li>•   Videos </li></ul><ul><li>•   Blog Feeds </li></ul><ul><li>•   Discussions </li></ul><ul><li>• Reviews </li></ul><ul><li>• Boxes </li></ul><ul><li>• Polls </li></ul><ul><li>• Other tools </li></ul>Tools for Pages
  14. 14. <ul><li>• Center of your profile </li></ul><ul><li>•   Fans can share info with their </li></ul><ul><li>friends [like, comment] </li></ul><ul><li>•   Where you share information </li></ul><ul><li>• Customize for fans vs. non-fans </li></ul><ul><li>• Customize with tools & apps </li></ul>Tools for Page -Wall
  15. 15. Tools for Pages -Event Listings
  16. 16. Tools for Pages -Event Listings
  17. 17. Tools for Pages - Events
  18. 18. Tools for Pages - Videos •   Video is among the most commonly shared types of content online. •   2 main ways to add video > Embed it > YouTube feed
  19. 19. Tools for Pages - Videos
  20. 20. Tools for Pages - Blog Feeds Pull blog feeds in via Notes or News Tabs
  21. 21. Tools for Pages - Discussions Great way to keep a pulse on what your clients are saying about you. And, become viewed as an expert.
  22. 22. Tools for Pages - Boxes
  23. 23. Polls •   Engage Users •   Get users to share content •   Conduct Market Research
  24. 24. Tools for Pages - Other Tools Email Sign Up Quizzes Contests Coupons
  25. 25. <ul><li>Tools for Groups </li></ul>
  26. 26. <ul><li>Reminder Facebook Groups… </li></ul><ul><li>• Are similar to clubs in the offline world and are often topic or cause based </li></ul><ul><li>•   Can be by invite only or open to all </li></ul><ul><li>•   Limited ways to engage users </li></ul><ul><li>•   Usually focused around a cause or topic </li></ul><ul><li>•   Can be created about any topic </li></ul><ul><li>•   Space for users to share info/thoughts </li></ul>
  27. 27. <ul><li>• Event Listings </li></ul><ul><li>• Messaging members [limited to 5000] </li></ul><ul><li>• Photos </li></ul><ul><li>•   Links </li></ul><ul><li>•   Videos </li></ul><ul><li>• Discussions </li></ul><ul><li>• Share [post info or send a message] </li></ul>Tools for Groups
  28. 28. Tools for Groups
  29. 29. Behavioral Ads
  30. 30. Behavioral Ads • Low cost •   Extremely targeted • Quick and easy to create template • Easy to modify •   Easy to track
  31. 31. Behavioral Ads • Promote Events • Branding / Awareness • Promote Pages • Link to your website
  32. 32. Behavioral Ads
  33. 33. Behavioral Ads
  34. 34. Behavioral Ads <ul><li>Some Real Stats </li></ul><ul><li>389,121 impressions </li></ul><ul><li>181 clicks </li></ul><ul><li>$94.96 </li></ul>
  35. 35. SOME OTHER USERFUL INFORMATION
  36. 36. Participate in Groups •   Keep your pulse on the needs of your market •   Establish yourself as the expert •   Learn •   Find strategic partners •   Keep an eye on competitors
  37. 37. Insights
  38. 38. Insights • Interactions this week • Likes •   Comments • Wall Posts •   Demographics of Fans •   Top Cities •   Top Countries •   Keep an eye on competitors
  39. 39. Tying it All Together - Now What?
  40. 40. Golden Rules for Success • Create a strategy—start with your end goal •   Be authentic and transparent •   Be true to your brand and value proposition •   Consistency from site to site •   Listen first •   Post relevant content •   Engage your audience - be interesting and creative to get users involved
  41. 41. Golden Rules for Success • Always ask “what do my customers want and how can I engage them” •   Become viewed as an expert •   Tie it into other social media and traditional marketing / advertising efforts • Stop thinking campaigns and start thinking conversations •   Be careful what you post • Measure progress and results •   Don’t get sucked in
  42. 42. Action Plan • Define your Purpose • Answer - How does this fit into my overall marketing / branding strategy? •   Define your goals •   Create “Conversations” - tools to engage target • Cross promote •   Determine how you will measure success •   Have fun!
  43. 43. Fuzion Medical Esthetic Boutique Example of a company that used Facebook and Social Networking to: • Generate Leads & New Clients • Build Brand Awareness • Engage users •   Drive traffic to their website • Gain National PR
  44. 44. Social Networking - the New Way of Thinking Social networking is a fundamental shift in the way we communicate! “ For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be.” Business Week, February 19, 2009
  45. 45. This presentation will be available on our blog www.blog.thinkcreativegroup.com
  46. 46. Questions

×