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Buildyouronlinepresence wisconsin


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Buildyouronlinepresence wisconsin

  1. 1. Build Your Online Presence Connie Hancock UNL Extension Educator
  2. 2. Online Presence Strategy
  3. 3. How many of you have…….
  4. 4. The Rule of 250The Average person knows at least 250 Those 250 know 250 You have access to 62,500 people
  5. 5. US Social Networks Users 2009-2013
  6. 6. US Facebook Users 2009-2013 millions and % change
  7. 7. Tools US online Retailers Plan to Use
  8. 8. Most Important Aspect of Marketing Plan in 2011
  9. 9. A Small Slice Of Pie Getting Bigger!1’st Quart, 2000 = 0.8%4’th Quart, 2010 = 4.3% +438% or ~44% per year
  10. 10. E-commerce as Percent of Total Value: 2003 - 2008
  11. 11. Local Search Go to
  12. 12. SearchRestaurants near Madison Wisconsin
  13. 13. Place Page• Need Google account – free• Claim your bubble• Verify your location• Edit Place page• Dashboard Information
  14. 14. Google Places
  15. 15. Check all maps• Yahoo! maps• Bing maps• Mapquest• Google maps For help in claiming “bubbles” – go to and click on Resources/Workshop Materials/Online Maps
  16. 16. YOUR WEBSITE
  17. 17. Part of the Blue Print• Owned Media – what you control• Earned Media – reviews• Paid Media – what you purchase
  18. 18. Owned/Claimed Media• Web site• Mobile Site• Blog• Twitter account• Facebook page• Flickr• Youtube channel• Map locations
  19. 19. Website - Builds Foundation• You Control• You Own Channels• Contributes to portfolio• Lays foundation for ‘earned’ value
  20. 20. Website - Builds a Bridge• Connects social experience to destination• Creates a ecosystem where communities are already active Uncover locations thatrequire your engagement –how, where, when and towhat extent
  21. 21. The Big Four
  22. 22. Facebook• More than 500 million active users• 50% active users log on every day• Average user has 130 friends• People spend over 700 billion minutes a month
  23. 23. LinkedIn• 101 million members worldwide• In over 200 Countries• Used by 69 of Fortune 100 companies• 52% located outside of U.S.
  24. 24. Twitter• 1 billion tweets posted per week• 50 million – average # of tweets sent per day - 2010• 140 million – average # of tweets sent per day - April 2011
  25. 25. YouTube• Exceeds 2 billion views a day• 24 hours of video uploaded every minute• Average person spends 15 minutes a day on YouTube• More video is uploaded in 60 days than all 3 major US networks created in 60 years• 70% of traffic comes from outside of U.S.
  26. 26. Earned Media• Result of owned, paid, and participatory programs o Blog posts o Tweets o Status updates o Comments
  27. 27. Manage Your Reputation• 84 percent of Americans say online reviews influence their purchasing decisions• Check out your ‘reputation’ at…  Yelp  Citysearch  Yahoo! Local  Google Maps  Angie’s List  TripAdvisor  Epinions  Twitter
  28. 28. Paid Media• Represents what we purchase o Display ads, paid search, sponsorships• Can complement, reinforce and polish
  29. 29. Five Tips for Online Presence Have a Complete PictureKnow Why You are Online Be Active Provide Value Be Credible
  30. 30. Know Why You Are Online• Top Three Reasons• Set a Goal for Each
  31. 31. Have a Complete Picture• Check out competition• Spend time each month updating profile• Personalize
  32. 32. Be Active• Commit• Set a Schedule to Update Page • 10 min/day • 1 hour/week • 3 hour/month
  33. 33. Provide Value• Weekly Blog• Specials• Expertise
  34. 34. Be Credible• Profile• Current Information• NO spelling errors• Join Relevant Groups
  35. 35. HOW DO WE DO IT ALL?
  36. 36. Google Alerts
  37. 37. Twitter Search
  38. 38. Keyword SearchSearch for someone’s business
  39. 39. What did you find?• What keywords are you using?• What results did you receive?• Who was first?• Let’s take a look!
  40. 40. One Piece – Many DeliverablesWrite content for blog• Blog has RSS feed which goes to feed reader• Announce the blog update on twitter which automatically goes to FacebookCreate a video • Post a link on website • Upload to youtube • Upload same episode to your ITunes podcastTalk about different things - not just about yourself! Makeit interesting!
  41. 41. YOUR WEBSITE
  42. 42. Marketing Strategy• Need a Social Networking/Media Strategy o Research customer o Determine time commitment• Building relationships and reputations• Adding value to conversations relevant to your business.• Analyze o What marketing worked well? o What marketing didnt work well or not at all? o Are there any standout reasons?
  43. 43. Ask yourself• What are your on-line marketing goals?• Who is your on-line target market?• How do you plan to increase your target market?• Which on-line tool/tools will you incorporate in the next 6 months?• What is your call to action?• How does your on-line marketing strategy fit into your traditional marketing strategy?• How do you plan to incorporate this into your marketing strategy?
  44. 44. Three E’s of Social Media• Educate• Engage• Entertain Ten Golden Rules to Internet Marketing
  45. 45. Resources
  46. 46. EMAIL ME AT Contact InformationCHANCOCK1@UNL.EDU
  47. 47. Extension is a Division of the Institute of Agriculture and Natural Resources atthe University of Nebraska–Lincoln cooperating with the Counties and theUnited States Department of Agriculture.University of Nebraska–Lincoln Extension educational programs abide with thenondiscrimination policies of the University of Nebraska–Lincoln and theUnited States Department of Agriculture.