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Using LinkedIn for business development

LinkedIn For Business

Using LinkedIn for business development

  1. 1. Using LinkedIn for Business Development Search and Staffing Firms
  2. 2. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  3. 3. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 3 What we’re looking to achieve
  4. 4. LinkedIn: A global pool of talent 2M+ INDONESIA 2M+ PHILIPPINES 1M+ MALAYSIA 1M+ SINGAPORE 1M+ SAUDI ARABIA 16M+ BRAZIL 100M+ UNITED STATES OF AMERICA 9M+ CANADA 24M+ INDIA 5M+ AUSTRALIA 1M+ NEW ZEALAND 3M+ SOUTH AFRICA 1M+ UNITED ARAB EMIRATES 15M+ UNITED KINGDOM 7M+ FRANCE 6M+ ITALY 1M+ BELGIUM 1M+ DENMARK 2M+ TURKEY 4M+ NETHERLANDS 1M+ SWEDEN 5M+ SPAIN 300M+ Members worldwide +2 New members per second 186M Monthly unique visitors 4M+ CHINA
  5. 5. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 5
  6. 6. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS The Social Web 6 Social networking has changed the behavior of online users. Changes the way users - Process information - Make buying decisions - Look for employment People expect information to be relevant and personalised.
  7. 7. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS What is Social Recruiting? Social Recruiting is building a community of relevant followers who you can market to and in turn leverage their networks for business success
  8. 8. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  9. 9. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS LinkedIn allows agencies to generate value for their clients in multiple ways 9 Proactive Sourcing 300M+ Professionals on LinkedIn Ideal Placements for Your Clients • LinkedIn Jobs • Recruitment Media • LinkedIn Career Page • Recruiter & Talent Pipeline • Client Mapping Automatic Sourcing
  10. 10. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Build Build your brand with Clients, Candidates and potential Consultants Recruit Do what you do best! Engage Engage with them to position yourselves front of mind and as a thought leader
  11. 11. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Build Build your brand with Clients, Candidates and potential Consultants Recruit Do what you do best! Engage Engage with them to position yourselves front of mind and as a thought leader
  12. 12. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Build Build your brand with Clients, Candidates and potential Consultants Recruit Do what you do best! Engage Engage with them to position yourselves front of mind and as a thought leader
  13. 13. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS The best recruiters act like marketers… 13
  14. 14. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Build Your Brand  Why do you exist?  How are you different?  What is your unique selling proposition?  How do you communicate what your consultants do?  What are your values? 1
  15. 15. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  16. 16. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Identity: build personal, professional brand Skills & Expertise Thought Leading Updates Summary and Experience Your visual identity and headline Groups & Associations Recommendations 1.Photo 2.Headline 3.Updates 4.Summary
  17. 17. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Build1  Build the foundations.  Position your brand across employees and your company.  Rich media gets 100% more engagement.
  18. 18. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Build1  Build landing pages.  Build conversion points.  Make it uniform and unified.
  19. 19. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
  20. 20. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS More applicants on LinkedIn find jobs through automated recommendations than search Relevance is key to engagement Personalised jobs add relevance to your branding throughout LinkedIn Amazon Sr. Java Engineer Java Engineer JOBS YOU MAY BE INTERESTED IN XYZ Company Itecopeople JOBS YOU MAY BE INTERESTED IN Bank of America .NET Developer .NET Developer 20 XYZ Company Product Marketing Manager JOBS YOU MAY BE INTERESTED IN Gap Inc. Product Marketing Director
  21. 21. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Followers Followers Time
  22. 22. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Social Media/ Recruitment Followers 600K Impressions WWU Followers Time
  23. 23. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Build Build your brand with Clients, Candidates and potential Consultants Recruit Do what you do best! Engage Engage with them to position yourselves front of mind and as a thought leader
  24. 24. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Build Build your brand with Clients, Candidates and potential Consultants Recruit Do what you do best! Engage Engage with them to position yourselves front of mind and as a thought leader
  25. 25. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Engage2 99% of advertising doesn’t sell much of anything  What is your message?  Who needs to see your message?  How will they see it?  What is your objective?  What are your consultants going to do?
  26. 26. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS  Your followers, fans, members, connections will see your content.  They may spread this further through social amplification if the content is relevant and engaging.  To reach a wider audience, or to push your message out at scale quickly consider advertising. Organic Earned Paid Posting Status updates to engage your followers…
  27. 27. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Followers Followers 1. Placements 2. Employees 3. Clients
  28. 28. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS • Add your company logo • Add an engaging creative that represents your business • Post relevant content to engage your company followers • Encourage your consultants to share that content with their networks What do candidates/clients/followers see when they research your company… 28 Your ideal passive candidate James Davis 500+ Connections 2nd Passive Candidate As seen by:
  29. 29. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS A careers page to generate more followers and engage more effectively… Promoting on employee profiles can increase Career Page visitors by up to 66% 29 Careers at Your Company Page Itecopeople .NET Developer Structural Engineer Senior .NET Developer Senior Project Manager Senior Structural Engineer Join the team that is transforming the future. Get the inside scoop on our job opportunities, culture and people. ItecopeoplePeople at ItecopeopleJobs at • Larger, more creative branding • Post engaging video content • Host your companies jobs • Use branding tools to drive traffic to your careers page • Different experience for both candidates and clients
  30. 30. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Build Build your brand with Clients, Candidates and potential Consultants Recruit Do what you do best! Engage Engage with them to position yourselves front of mind and as a thought leader
  31. 31. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Build Build your brand with Clients, Candidates and potential Consultants Recruit Do what you do best! Engage Engage with them to position yourselves front of mind and as a thought leader
  32. 32. LinkedIn.com and LinkedIn RPS Build your brand Get news Make connections Conduct research Stay connected Post jobs Source candidates Send InMail Join Groups Manage candidate profiles Collaborate with your team Organize profiles Endorse people
  33. 33. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 806 followers 806 followers Veteran MobileTop Performer Find and Engage the world’s best passive talent Expand your reach to Access the full network Added to project Met her. Ready to move in 6 months. Follow up in Oct. Telecoms Engineer Telecoms Engineer Megan Jain at Acme Systems London Area I Internet I via Networking Telecoms Engineer 33 Engage candidates directly with InMail Manage your pipeline of talent

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