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Social Media for Business 2013 with Karen Kefauver

Learn about 2013 social media trends, how mobile marketing is increasing and what that means for your business. Plus, I include time saving tips for social media and more in these 70 slides developed from City of Santa Cruz Parks and Recreation class I co-taught with Sara Isenberg, January 29, 2013 in Santa Cruz, California. I cover basics about Facebook, LinkedIn, Twitter, Google Plus, You Tube and Pinterest. Please LIKE my Facebook business page for free social media tips! https://www.facebook.com/karen.kefauver.business For information on Karen Kefauver's upcoming classes, events, talks or to schedule a consult visit http://www.karenkefauver.com.

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Agenda


                • Social Media Overview

                • 2013 Social Trends

                • Closer Look at Networks

                • Facebook for Mobile

                • Events Promo

                • Time-saving Tips
                                            1
Wednesday, January 30, 13
Resources After the Talk
      •       Email Karen: karen@karenkefauver.com

      •       LIKE Karen’s Facebook Business page:
              www.facebook.com/karen.kefauver.business




                                            2
Wednesday, January 30, 13
Social Media Overview




                            3
Wednesday, January 30, 13
Responsive Design
       • It’s harder now to predict how a user will access your website
       • Instead of creating separate experiences for PC, mobile and tablets, in 2013
       brands will look to create one experience to rule them all. They’ll be looking to


                                  Boardwalk
       responsive design.

                                  Boardwalk
       • Through responsive design, a site changes based on the size of the device used,
       making it easier to navigate on smaller devices like tablets and smartphones.
       • If your site isn’t built on responsible design technology, it’s time to start
       considering it.




                                                     4
Wednesday, January 30, 13
How We Access Social




                            5
Wednesday, January 30, 13
Social Media Overview


                    • QUESTION:

                    • What’s driving the continued growth of social
                      media?




                                          6
Wednesday, January 30, 13

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Social Media for Business 2013 with Karen Kefauver

  • 1. Agenda • Social Media Overview • 2013 Social Trends • Closer Look at Networks • Facebook for Mobile • Events Promo • Time-saving Tips 1 Wednesday, January 30, 13
  • 2. Resources After the Talk • Email Karen: karen@karenkefauver.com • LIKE Karen’s Facebook Business page: www.facebook.com/karen.kefauver.business 2 Wednesday, January 30, 13
  • 3. Social Media Overview 3 Wednesday, January 30, 13
  • 4. Responsive Design • It’s harder now to predict how a user will access your website • Instead of creating separate experiences for PC, mobile and tablets, in 2013 brands will look to create one experience to rule them all. They’ll be looking to Boardwalk responsive design. Boardwalk • Through responsive design, a site changes based on the size of the device used, making it easier to navigate on smaller devices like tablets and smartphones. • If your site isn’t built on responsible design technology, it’s time to start considering it. 4 Wednesday, January 30, 13
  • 5. How We Access Social 5 Wednesday, January 30, 13
  • 6. Social Media Overview • QUESTION: • What’s driving the continued growth of social media? 6 Wednesday, January 30, 13
  • 7. Mobile 2013 • ANSWER: • MOBILE! • More people are using smartphones and tablets to access social media! 7 Wednesday, January 30, 13
  • 8. Phones A smartphone allows you to: Access the internet at high speeds Access your email Boardwalk Edit documents Boardwalk Download applications They run on their own operating systems Smartphones include Apple’s iPhone, Google’s Android, among others 8 Wednesday, January 30, 13
  • 9. Trends 2013 • VIDEO • More people watching videos. • PROLIFERATION • New social media sites continue to emerge and catch on. 9 Wednesday, January 30, 13
  • 10. Trends 2013 • THE GLOBAL LIVING ROOM • Social TV is on the rise • SOCIAL CARE • Social Care is transforming customer service. 10 Wednesday, January 30, 13
  • 11. Trends 2013 • HYPER-INFORMED CONSUMERS • Social media is transforming the way that consumers across the globe make purchase decisions. • OPPORTUNITY FOR ENGAGEMENT • Consumer attitudes toward advertising on social media are still evolving. 11 Wednesday, January 30, 13
  • 12. Social Media Overview • Biggest Players in Social Media Field - by numbers of users: • Facebook • Twitter • LinkedIn • Google+ • You Tube • Pinterest 12 Wednesday, January 30, 13
  • 13. Social Media Overview Boardwalk Boardwalk 13 Wednesday, January 30, 13
  • 14. Facebook Stats • Facebook: 1 Billion Users! • Average user is connected to 80 community pages, groups and events • People who use Facebook on their mobile devices are 2x as active on FB as those on non-mobile users 14 Wednesday, January 30, 13
  • 15. Twitter Stats • Twitter - 500 million users/140 million active users 15 Wednesday, January 30, 13
  • 16. LinkedIn Stats • LinkedIn 161+ million members • LinkedIn operates the world’s largest professional network on the Internet in over 200 countries and territories. 16 Wednesday, January 30, 13
  • 17. Google+ Stats • Google+ 100+ million users • Use for Search Engine Optimization! 17 Wednesday, January 30, 13
  • 18. You Tube Stats • 800M unique users visit YouTube/month • YouTube's demographic is broad: 18-54 years old 18 Wednesday, January 30, 13
  • 19. Pinterest • Pinterest is an online pinboard • If your content is picture-heavy (think food, fashion, movies), try it! • Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. • Pinterest Accounts for 10% of Social E-commerce Visits 19 Wednesday, January 30, 13
  • 20. Pinterest • 20 Wednesday, January 30, 13
  • 21. Facebook • 2 Ways to Be on Facebook • 1. Facebook PERSONAL Page (Friends) • 2. Facebook BUSINESS Page (Likes) - formerly “Fans” • Also: Facebook GROUPS 21 Wednesday, January 30, 13
  • 22. Twitter • 1 Way to Be on Twitter • No difference between Personal and Twitter profiles on Twitter 22 Wednesday, January 30, 13
  • 23. LinkedIn • 2 Ways to Be on Facebook LinkedIn • LinkedIn PERSONAL profile • LinkedIn COMPANY profile 23 Wednesday, January 30, 13
  • 24. Google+ • 2 Ways to Be on Google+ • Google+ PERSONAL page • Google+ BUSINESS page 24 Wednesday, January 30, 13
  • 25. 2. Google Plus • Google had new competitors on all sides trying to chip away at its hold on the mobile search and advertising market. • Google is even more dominant on mobile phones than on desktop computers Boardwalk • It has 96 percent of the world’s mobile search market, according to StatCounter, which tracks Web use Boardwalk • It collects 57 percent of mobile ad revenue in the United States • Facebook, its nearest competitor, gets just 9 percent of mobile ad revenue, according to eMarketer. 25 Wednesday, January 30, 13
  • 26. Google Plus 26 Wednesday, January 30, 13
  • 27. Google Plus • 27 Wednesday, January 30, 13
  • 28. Google Plus 28 Wednesday, January 30, 13
  • 29. You Tube • Create You Tube Channel for Business • A channel on YouTube is the home page for an account. It shows the account name, the public videos they've uploaded, and any user information • You Tube for NonProfits • http://www.youtube.com/nonprofits 29 Wednesday, January 30, 13
  • 30. Pinterest • 2 Ways to Have Profiles on Pinterest • Pinterest PERSONAL Page • Pinterest BUSINESS Page 30 Wednesday, January 30, 13
  • 33. Boardwalk Twitter Boardwalk Boardwalk Wednesday, January 30, 13
  • 34. Boardwalk Pinterest Boardwalk Boardwalk Wednesday, January 30, 13
  • 35. Boardwalk Pinterest/FB Boardwalk Boardwalk Wednesday, January 30, 13
  • 36. Boardwalk Google+ Boardwalk Boardwalk Wednesday, January 30, 13
  • 37. Boardwalk Flickr Boardwalk Boardwalk Wednesday, January 30, 13
  • 38. Boardwalk Yelp Boardwalk Boardwalk Wednesday, January 30, 13
  • 39. Boardwalk LinkedIn Boardwalk Boardwalk Wednesday, January 30, 13
  • 40. Mobile Phone Sites Designed by Eric Bloom of Mobile MarCom 40 Wednesday, January 30, 13
  • 41. Karen’s Mobile Phone Site • Designed by Eric Bloom of Mobile MarCom 41 Wednesday, January 30, 13
  • 42. Tips • Status Updates: Short! • No complex graphs, charts, infographics • Select powerful photos that inspire, educate or surprise • Google+ • App Store: Download Facebook mobile app, Page Manager, Facebook Poke, Facebook Messenger • Visit Facebook mobile site (from your browser on your phone) 42 Wednesday, January 30, 13
  • 43. Social Media Overview 43 Wednesday, January 30, 13
  • 44. Social Media Overview 44 Wednesday, January 30, 13
  • 45. Messenger for Mobile 45 Wednesday, January 30, 13
  • 46. Good Idea! 46 Wednesday, January 30, 13
  • 47. Social Media Content • There are 4 main types of content that you should be considering creating: • Educational content • Informative content • Entertaining content • Inspiring content 47 Wednesday, January 30, 13
  • 48. Social Media Content • Content is Multi-Media • Photos • Videos • Images • Infographics • Podcasts • Screencasts 48 Wednesday, January 30, 13
  • 49. Social Media Content • Create Lists • Go Negative • Infographics - Combine Text and Photo • Provide How To’s • News • Images • Slideshare 49 Wednesday, January 30, 13
  • 50. 3 Social Media Trends • 1.  Mobile devices • 2. QR Codes: A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) • 3. Video! You Tube, Vimeo, Animoto Wednesday, January 30, 13
  • 51. 2. Trend: QR Codes • QR Code Generator: QR Stuff Free Online QR Code Creator • www.qrstuff.com • Free QR code generator and QR code online creator. Create QR codes ready to print or to add to a t-shirt. • 10 Creative Ways to Use QR Codes for Marketing • http://mashable.com/2012/01/14/qr-code-marketing Wednesday, January 30, 13
  • 55. Social Media Checklist 1. Have a clear sense of business purpose on your social media platforms 2. Educate managers, employees, and stakeholders on your privacy and community policies. 3. Have a mindset ready for a long-term commitment. 4. Be ready to engage with people who have negative things to say. 5. Have a dedicated team that's ready to engage. 6. Create a content calendar that's loaded with meaningful content. 7. Make sure you have the ability to measure your results and report them. Source: http://www.altimetergroup.com/ Wednesday, January 30, 13
  • 56. 1. Web Makeover • 1. Add social media buttons to your home page • By getting someone to follow you on Twitter, LinkedIn or YouTube, you have the opportunity to keep the lines of communication open long after they’ve left your website. • Make sure you have a social media profile that will engage your audience Wednesday, January 30, 13
  • 57. 2. Web Makeover • 2. Connect your blog with your website • Improve the interactivity of your website by teasing your blog posts from your home page • Also connect your Blog to Facebook, LinkedIn and Tweet your Blog posts Wednesday, January 30, 13
  • 58. 3. Web Makeover • 3. Embed videos on your website • Engaging, well put-together video is enticing • Consider adding how-to or explanatory video to your product or services pages • Show examples of other customers finding success by using your products Wednesday, January 30, 13
  • 59. 4. Web Makeover • 4. Make your website shareable • Retweet buttons and Facebook Like buttons aren’t just for blogs. • You can add them to any page of your website to get visitors to share the content more easily with their networks. Wednesday, January 30, 13
  • 60. 4. Web Makeover Wednesday, January 30, 13
  • 61. 4. Web Makeover • 4. Make your website shareable Wednesday, January 30, 13
  • 62. 5. Web Makeover • 5. Add your presentations to your website • If you market your business through public speaking, you can maximize your results by putting your presentations on your site. • The best way to do this is to set up a free account at SlideShare (think YouTube for PowerPoint). • Once you’ve uploaded your slides, SlideShare will allow you to embed that presentation back into your website or blog. This creates an interactive experience for visitors who can now click through your slides. Wednesday, January 30, 13
  • 63. 6. Web Makeover • 6. Use Analytics • Pay attention to the way in which individuals are using your social media buttons by tapping into Google Analytics. • How many people are actually clicking on your outbound social media links? Wednesday, January 30, 13
  • 64. Social Media 2013 • TIME - Saving TIPS for using social media! • Chunk your Time • Plan Your Content • Use Hootsuite or Seesmic • Organize your Email Inbox 64 Wednesday, January 30, 13
  • 65. Tweetdeck • Q 65 Wednesday, January 30, 13
  • 66. Tweetdeck • QUESTION: • What’s driving the continued growth of social media? 66 Wednesday, January 30, 13
  • 67. Promote Social Sites • Your website • Your business cards • Your storefront window • Your front desk • Print advertisements • Email signature • Newsletter, blog, other social media networks Wednesday, January 30, 13
  • 68. Use Help Resources • Facebook: www.facebook.com/help • https://www.facebook.com/business • Twitter: https://support.twitter.com • http://business.twitter.com • LinkedIn: http://help.linkedin.com • http://learn.linkedin.com/company-pages/ • Google+: http://www.google.com/support/plus • http://www.google.com/intl/en/+/demo/ • You Tube: http://support.google.com/youtube • Pinterest: http://pinterest.com/about/help Wednesday, January 30, 13
  • 69. Favorite Social Sites • Hubspot: http://www.hubspot.com • Mashable: Social media and tips, http://mashable.com • Smartbrief: https://www.smartbrief.com • Social Media Examiner: http://www.socialmediaexaminer.com • Social Media Today: http://socialmediatoday.com • Techcrunch: http://techcrunch.com • New York Times Tech Blog: http://bits.blogs.nytimes.com Wednesday, January 30, 13
  • 70. FREE social media tips! • Email Karen: karen@karenkefauver.com • LIKE Karen’s Facebook Business page: www.facebook.com/karen.kefauver.business 70 Wednesday, January 30, 13