LinkedIn for Business – The Secret of Authenticity


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  • Bob – should we do the second bullet?
  • Bob – should we do the second bullet?
  • Comes from Greek “autos nomos” – self – law
  • Bob – should we do the second bullet?
  • Add points from Judith’s email.
  • Add points from Judith’s email.
  • Add points from Judith’s email.
  • Do highly technical one
  • Black slide
  • Paired sharing on strategy
  • LinkedIn for Business – The Secret of Authenticity

    1. 1. LinkedIn for Business – The Secret of Authenticity   Class will begin in less than 30 min
    2. 2. Class will begin in less than 15 min LinkedIn for Business – The Secret of Authenticity  
    3. 3. LinkedIn for Business – The Secret of Authenticity  
    4. 4. <ul><li>Founder and CEO of Forward Progress, Inc. </li></ul><ul><li>Train and Coach over 2,000 people a month </li></ul><ul><li>Trained and Coached over 40,000 in Social Network Skills </li></ul><ul><li>Over 30 years in Business Coaching, Consulting and Training </li></ul><ul><li>Call Center, Internet, eMarketing, Event Management, </li></ul><ul><li>Lead Generation, Web Seminars, eLearning, eSelling </li></ul><ul><li>Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead </li></ul><ul><li>Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales….. </li></ul>Dean DeLisle Using LinkedIn for New Business Development
    5. 5. Dr. Bob Wright <ul><li>Internationally recognized visionary, author, speaker, program developer, entrepreneur, consultant, executive coach, and leading thinker on human development </li></ul><ul><li>One of Chicago’s best CEO coaches ( Crain’s ) </li></ul><ul><li>Coaches Fortune 500 CEOs to start-ups </li></ul><ul><li>Top-ranked in employee assistance business </li></ul><ul><li>Wright in Chicago & Graduate Institute for the Realization of Human Potential (M.A. & Doctoral programs) </li></ul><ul><li>People Skills and Beyond Time Management have sold over 200,000 </li></ul><ul><li>Wright Model of Human Growth and Development </li></ul>
    6. 6. Take Stock of Your Day <ul><li>What was your least authentic conversation? </li></ul><ul><li>What was your most authentic conversation? </li></ul><ul><li>Which conversations generated the most value? </li></ul>
    7. 7. Authenticity Defined <ul><li>Authenticity is …. </li></ul>
    8. 8. Authenticity Defined <ul><li>Genuineness </li></ul><ul><li>Undisputed credibility </li></ul><ul><li>Real, honest, worthy of belief, sincere </li></ul><ul><li>True to one’s values, spirit, personality, and character despite external pressures </li></ul><ul><li>Congruence between who you are on the inside and how you are on the outside </li></ul><ul><li>Behavioral integrity – doing what you say </li></ul>
    9. 9. Authenticity and Power <ul><li>Authentic conversations are powerful conversations </li></ul>
    10. 10. Beginning Authentic Conversations <ul><li>Host mentality is the key attitude </li></ul><ul><li>The host greeting is the key starter </li></ul><ul><li>What do I say after we say hello? </li></ul>
    11. 11. Two Dimensions in Conversation <ul><li>Revelation: reveal yourself </li></ul><ul><ul><li>Make your agendas clear </li></ul></ul><ul><li>Genuine interest in the other person </li></ul><ul><ul><li>Make clear your genuine interest in their agenda </li></ul></ul>
    12. 12. Authenticity Creates Change <ul><li>For you… </li></ul><ul><li>For the people you’re having meaningful conversations with… </li></ul>
    13. 13. Mis-Engaging Engaging Consciousness; Tied to Yearning, Emotions Engagement Continuum v3 Disengaged *Terms from Click: The Magic of Instant Connections by Ori & Rom Brafman Phatic: social niceties Factual : objective data Evaluative : opinion & judgment Gut Level: emotions, heartfelt Peak: * What do you care about?
    14. 14. Authentic Engaging & Happiness <ul><li>Our research has indicated that engaging leads to … </li></ul><ul><li>More aliveness </li></ul><ul><li>Richer life </li></ul><ul><li>Finding more opportunities </li></ul><ul><li>Greater satisfaction and fulfillment </li></ul><ul><li>Deeper intimacy </li></ul><ul><li>Better learning </li></ul>
    15. 15. Engaging Leads To… <ul><li>More novel experiences and true satisfaction (Gregory Berne) </li></ul><ul><li>Deep engagement at work leads to enhanced productivity and satisfaction (David Rock) </li></ul><ul><li>More developed brain, fulfilling potential, learning/growing (Michael Mezernich) </li></ul><ul><li>Success (Angela Duckworth) </li></ul>
    16. 16. Building a High Net-Worth Network—Your Life Team <ul><li>Understand the untapped wealth in your address book </li></ul><ul><li>Understanding Network Science </li></ul><ul><li>Strategize mining your network wealth </li></ul>
    17. 17. Node: Individual Link: Connection between two nodes Cluster: Several linked nodes Hub: Large cluster, several clusters Network Science
    18. 18. Network Science
    19. 19. Recognizing New Rules <ul><li>How have the rules changed with the e-revolution? </li></ul>
    20. 20. Recognizing New Rules <ul><li>Immediacy </li></ul><ul><li>Frequency </li></ul><ul><li>Longevity </li></ul><ul><li>Give to Get </li></ul><ul><li>Genuine interest, in-depth knowledge </li></ul><ul><li>Enjoyment and fun </li></ul><ul><li>Instant information access </li></ul>
    21. 21. Me Example Network Map
    22. 22. Homework <ul><li>Homework: Develop your own </li></ul>
    23. 23. Mining Your Network Gold <ul><li>What does the best person in your network look like? </li></ul><ul><li>What does the worst person in your network look like? </li></ul>
    24. 24. 5 Steps to Authenticity on LinkedIn
    25. 25. Step 1 – Look Good <ul><li>Complete Profile </li></ul><ul><li>Be Clear </li></ul><ul><ul><li>What will you do for others? </li></ul></ul><ul><ul><li>Why & How? </li></ul></ul><ul><ul><li>What do you wantneed? </li></ul></ul><ul><ul><li>Worth $4,000,000 </li></ul></ul>Peer Review
    26. 26. Build the Story of WHO YOU ARE and WHAT YOU WILL DO FOR PEOPLE THAT FIND YOU! <ul><li>A current position </li></ul><ul><li>Two past positions </li></ul><ul><li>Education </li></ul><ul><li>Profile summary </li></ul><ul><li>A profile photo </li></ul><ul><li>Specialties </li></ul><ul><li>At least three recommendations </li></ul>
    27. 27. Create Relevancy! Introduce Yourself <ul><li>Create your personal tagline </li></ul><ul><li>Appear focused </li></ul><ul><li>Put your elevator pitch to work </li></ul><ul><li>Point out your “RELEVANT” skills </li></ul><ul><li>Explain your experience </li></ul><ul><li>Distinguish yourself from the crowd </li></ul><ul><li>How will you help them? </li></ul>
    28. 28. Step 2 – What do you want? <ul><li>Employment </li></ul><ul><li>Career Move – Up or Out </li></ul><ul><li>SalesAppointmentsDirect </li></ul><ul><li>Partnerships </li></ul>
    29. 29. Growing Numbers <ul><li>LinkedIn Has Over 90 Million Members </li></ul><ul><ul><li>Average User has 240 Connections </li></ul></ul><ul><ul><li>One Degree From Over 35,000 Trusted Connections </li></ul></ul><ul><ul><li>Two Degrees From Over 3,200,000 Trusted Connections </li></ul></ul>
    33. 33. Step 2 – What do you want? <ul><li>Employment </li></ul><ul><li>Career Move – Up or Out </li></ul><ul><li>SalesAppointmentsDirect </li></ul><ul><li>Partnerships </li></ul>
    34. 34. Step 3 – How much time do you have? How much time does it take? 20 Minutes a Day!
    35. 35. Your Social Results Plan
    36. 36. Step 4 – Connect - Ask <ul><li>Are you on LinkedIn? </li></ul><ul><li>Is it ok if we connect? </li></ul>
    37. 37. Step 4 – Connect - Ask
    38. 38. Step 4 – Connect - Ask
    39. 41. 2011 LinkedIn Stats - Growing <ul><li>LinkedIn Has Over 100 Million Members </li></ul><ul><ul><li>Average user has 240 “Connections” </li></ul></ul><ul><ul><li>One degree from over 35,000 “Trusted Connections” </li></ul></ul><ul><ul><li>Two degrees from over 3,200,000 “Trusted Connections” </li></ul></ul><ul><ul><li>1 million new members a week </li></ul></ul><ul><ul><li>17.8 million members belong to groups </li></ul></ul><ul><ul><li>1.2 million comments and posts to groups weekly </li></ul></ul><ul><ul><li>2 billion people searches annually </li></ul></ul><ul><ul><li>1 million companies have a company page </li></ul></ul>OVER 1,000 to 1
    40. 42. Step 5 – Interaction
    41. 43. Step 5 – Interaction - Home
    42. 45. Step 5 – Interaction - Groups
    43. 46. Step 5 – Interaction - Groups
    44. 47. Step 5 – Interaction - Groups The Secret Sauce? Take them OFFLINE for a deeper conversation and then get your results!
    45. 48. What if I only had 1 min? <ul><li>Provide Value </li></ul><ul><li>Have Meaningful Conversations </li></ul><ul><li>Connect Up </li></ul><ul><li>Be Present </li></ul>
    46. 49. Assignment <ul><li>Fix Your Profiles – Look good! </li></ul><ul><ul><li>Be Complete – Be Relevant </li></ul></ul><ul><ul><li>What will you do for others? </li></ul></ul><ul><ul><li>What do you wantneed? </li></ul></ul><ul><li>Build Your Network Daily </li></ul><ul><ul><li>Even if only 1 @ Day </li></ul></ul><ul><li>Be Social </li></ul><ul><ul><li>Have Meaningful Conversations </li></ul></ul><ul><ul><li>Provide Value </li></ul></ul><ul><ul><li>Be Present! </li></ul></ul>
    47. 50. Gifts for Everyone <ul><li>These Slides (and another cool Social Network Site) </li></ul><ul><li>eBook – The 9 Things Your Need Before You Log In </li></ul><ul><ul><li> </li></ul></ul><ul><li>NEXT FREE CLASS: This Thursday 10/13 at 6PM Central </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Events Area on Home Page </li></ul></ul><ul><li>50% Discount for Next Paid Class </li></ul>
    48. 51. The Ultimate Gift
    49. 52. www.ForwardProgress.NET