Social media is a powerful tool for your business, but only if you know how to use it effectively. This social media marketing presentation gives an overview of Facebook, Twitter, LinkedIn and Google+ and offers Top 10 new how-tos for using the latest social media marketing features! Plus social media links, websites and resources.

1. 10 Ways to Tune Up Your 2012 Social Media for
Business with Karen Kefauver
www.karenkefauver.com

2. Resources - After the Talk
• Karen’s Facebook Business page:
www.facebook.com/karen.kefauver.business
• Karen’s Blog: www.socialmediawithkaren.blogspot.com
• Website: www.karenkefauver.com
• Email: Karen@KarenKefauver.com

3. Agenda
• Social Media Overview
• Social Media Trends
• Top 10 Tips
• Resources
• Questions and Answers

4. Social Media Overview
• Biggest Players:
• Facebook
• Twitter
• LinkedIn
• YouTube
• Google+
• All back to your website, tied into Blog, Newsletter, Email

5. Social Media Trends
• 1. More Social media in corporate websites
• 2. An increase in social media usage on mobile devices
• 3. Social media advertising/budgets will grow
• 4. Social gaming will grow - Foursquare, Farmville
• Source: Social Media Today

6. Example: Pepsi Website

7. Pepsi Website

8. Pepsi Facebook

9. Pepsi Twitter

10. Pepsi Google+

11. Pepsi You Tube

12. Pepsi LinkedIn

13. Facebook Stats
• 800 million+ active users
• About 70% of Facebook users are outside the United States
• Average user is connected to 80 community pages, groups and events
• People who use Facebook on their mobile devices are 2x as active on
FB as those on non-mobile users

14. Facebook
• WAYS TO BE ON FACEBOOK:
• 1. Personal Facebook Profile (Timeline)
• 2. Business Facebook (Page)
• 3. Business Account Only * Severe limitations
• Can’t view the profile (timeline) information of any other users on
the site, add any other applications, not visible in search and other
users on the site will not be able to find you and add you as a friend.

15. Twitter Stats
• Twitter - 200 million registered users
• 100 million active users worldwide
• Record $800 venture capital investment in 2011
• Apple integrated Twitter into iOS 5 last Fall

16. Twitter
• Ways to be on Twitter - Just one type of account!
• There are advertising options:
• Promoted Tweets
• Promoted Trends
• Promoted Accounts
• Enhanced Profile Pages
• Resource: https://business.twitter.com

17. LinkedIn Stats
• The majority of small and medium sized companies (58%) are actively
using LinkedIn to promote their business
• Of all social networking sites, LinkedIn generates the most customers
for B2Bs (61% of companies).
• Are you one of those companies?

18. LinkedIn
• Ways to be on LinkedIn
• 1. Personal Profile
• 2. Company Profile

19. LinkedIn
• 5 LinkedIn Tips
• 1. Review and update LinkedIn group membership and activity
settings
• 2. Get blogging and Integrate your blog content into your LinkedIn
profile
• 3. Take advantage of your LinkedIn Company Profile
• 4. Start using LinkedIn Company Updates, they are SEO gems
• 5. Use the Export Contacts function to preserve your LinkedIn
contacts

20. You Tube Stats
• 48 hours of video are uploaded every minute, resulting in nearly 8
years of content uploaded every day
• Over 3 billion videos are viewed a day
• 70% of YouTube traffic comes from outside the US
• YouTube is localized in 25 countries across 43 languages
• YouTube's demographic is broad: 18-54 years old
• 800M unique users visit YouTube/month
Connect with Karen Kefauver on Google Plus: https://plus.google.com/116345420469288930926/posts
or http://gplus.to/karenkefauver.
You can customize your Google Plus name here: http://gplus.to

21. You Tube
• Creating a YouTube Account for Businesses & Organizations
• YouTube does not currently have business specific accounts,
but you can create a free public YouTube channel for your
business
• Nearly 17 million people have connected their YouTube
account to at least one social service (Facebook, Twitter, Orkut,
Buzz, etc)
• 100 million people take a social action on YouTube (likes,
shares, comments, etc) every week

22. Google+ Stats
• Paul Allen - Dec 27, 2011 (edited) - Public
• Google+ Growth Accelerating. Passes 62 million users.
Adding 625,000 new users per day. Prediction: 400 million
users by end of 2012.
• Includes List of 10 Brands Using Google+ Pages Well:
• http://mashable.com/2012/01/09/brands-using-google-
plus/

23. Google Plus
• 2 Ways to be on Google Plus:
• - Google Plus - Personal Profiles
• - Google Plus - Business Pages

24. Google = Search Leader

25. Google+ Personal
Connect with Karen Kefauver on Google Plus: https://plus.google.com/116345420469288930926/posts
or http://gplus.to/karenkefauver.
You can customize your Google Plus name here: http://gplus.to

26. Google+ Biz
Connect with Karen Kefauver on Google Plus: https://plus.google.com/116345420469288930926/posts
or http://gplus.to/karenkefauver.
You can customize your Google Plus name here: http://gplus.to

27. Google +1
• The Google +1 button is similar to Facebook's "Like" button.
• When you click Google +1, you're telling your friends, your family
and world, “Check it out!'"
• ACTION ITEM: Add a Google+ button to your website

28. 1. GOOGLE
• ACTION ITEM: It’s free, easy to set up. Go to https://plus.google.com
• Visit www.google.com/profiles and click Create my profile.
• BONUS: Google Alerts!

29. 2. Places
• ACTION ITEM: Get your business found (FREE) on
• http://www.google.com/places
• http://www.facebook.com/places
• http://listings.local.yahoo.com
Photo Credit: Karen Kefauver

30. 3. Facebook Tip
• Give people a reason to become fans
• Explain the benefits
• Tell them HOW to become friends
• Always use a Call-to-Action - You
should always have a specific reason
behind each status update. Ask them to
take action!

31. 4. Facebook Tips
• Ask interesting and entertaining
questions - ones that can be answered
in a word or two - this can really
increase fan engagement. WE love to
talk about ourselves!

32. 5. Use Photos and Links
• Include photos in almost every Facebook post!
• Twitter is a link economy - nearly all Tweets have links!
• CROP Pictures!
• Shoot Videos 1-2 minutes

33. 6. Facebook Tips
• Look at your Colleagues and Competitors social media pages!
• http://www.socialmediaexaminer.com/top-10-facebook-pages/
Bookshop Santa Cruz
Cafe Delmarette
Cruzio, internet provider
Downtown Santa Cruz
Good Times Santa Cruz Newsweekly
Karen Kefauver, sports and travel journalist and social media consultant
New Leaf Market
Santa Cruz Beach Boardwalk
Santa Cruz Integrative Medicine
Santa Cruz Sentinel
Santa Cruz Weekly
Santa Cruz Museum of Natural History
Sara Isenberg Web Consulting & Project Management
Stone Soup Magazine
The Bicycle Trip
The Penny Ice Creamery
Think Local Santa Cruz

34. 7. Promote Social Sites
• Your website
• Your business cards
• Your storefront window
• Your front desk
• Print advertisements
• Email signature
• Newsletter, blog, other social media networks

35. 8. Measure!
• Measure your Facebook marketing efforts as well as you can
• Use Facebook Insights and Google analytics
• Facebook Insights provides metrics around their content.
• Page owners are better equipped to improve their business with
Facebook IF they understand and analyze trends within user growth
and demographics, consumption of content, and creation of content.

36. 9. Facebook Timing
• Facebook use peaks during these time periods
• Early Morning (7am - 9am)
• End of Work (5pm - 7pm)
• Late Night (11pm - 1am)

37. 10. Use Help Resources
• Facebook: www.facebook.com/help
• https://www.facebook.com/business
• Twitter: https://support.twitter.com
• http://business.twitter.com
• LinkedIn: http://help.linkedin.com
• http://learn.linkedin.com/company-pages/
• Google+
• http://www.google.com/support/plus
• http://www.google.com/intl/en/+/demo/
• You Tube:

38. Social Media Trends
• 1. More Social media in corporate websites
• 2. An increase in social media usage on mobile devices
• 3. Social gaming will grow - Foursquare, Farmville
• 4. Social media advertising/budgets will grow
• Source: Social Media Today

39. Social Media Checklist
Altimeter offers this checklist:
1. Have a clear sense of business purpose on your social media platforms
2. Educate managers, employees, and stakeholders on your privacy and
community policies.
3. Have a mindset ready for a long-term commitment.
4. Be ready to engage with people who have negative things to say.
5. Have a dedicated team that's ready to engage.
6. Create a content calendar that's loaded with meaningful content.
7. Set up a plan to triage or deal directly with customers.
8. Make sure you have the ability to measure your results and report them.
Source: http://www.altimetergroup.com/

40. Favorite Social Sites
• Hubspot: View webinars: http://www.hubspot.com
• Mashable: Social media and tips, http://mashable.com
• Smartbrief: https://www.smartbrief.com
• Social Media Examiner: Guide to the social media jungle, http://
www.socialmediaexaminer.com
• Social Media Today: http://socialmediatoday.com
• Techcrunch: http://techcrunch.com
• MEDIA: New York Times Tech Blog : http://bits.blogs.nytimes.com

41. Contact Karen
• I offer social media training and private
consultations.
• Email: karen@karenkefauver.com
• Website: www.karenkefauver.com
• Facebook: www.facebook.com/
karen.kefauver.business
• Social Media Blog:
www.socialmediawithkaren.blogspot.com
• Twitter: twitter.com/KarenKefauver