Social Media for Realtors by Karen Kefauver

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Social Media can Help Realtors - How to Gain a Marketing Advantage

You'll learn:
• Overview of top social media networks and their key features, social media trends (as of June 2012)
• Examples of how Realtors are using these networks successfully
• Time saving tips for using social media

Published in: Real Estate, Technology, Business
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  • Social Media for Realtors by Karen Kefauver

    1. 1. Social MediaTwitter, Google+ and Pinterest for Santa Cruz Realtors Association with Karen Kefauver www.karenkefauver.com
    2. 2. Contact Karen• I offer social media training one-on-one and and staff training.• Email: karen@karenkefauver.com• Website: www.karenkefauver.com• Facebook: www.facebook.com/ karen.kefauver.business
    3. 3. Agenda• Social Media Checklist• Social Media Trends• Social Media Overview• Twitter, Google+, Pinterest• Questions and Answers
    4. 4. Social Media Checklist1. Have a clear sense of business purpose on your social media platforms2. Educate managers, employees, and stakeholders on your privacy andcommunity policies.3. Have a mindset ready for a long-term commitment.4. Be ready to engage with people who have negative things to say.5. Have a dedicated team thats ready to engage.6. Create a content calendar thats loaded with meaningful content.7. Make sure you have the ability to measure your results and report them.Source: http://www.altimetergroup.com/
    5. 5. Social Media Trends• 1.  Mobile devices• 2. QR Codes: A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code)• 3. Make your website a social media hub
    6. 6. Karen’s Mobile Phone Site• Designed by Eric Bloom of Mobile MarCom
    7. 7. Social Media Hub• Transform Your Website Into a Social Media Hub• Turn a static website into an interesting social media–enabled destination• Improve communication• Build brand loyalty• Create a better, more responsive, more profitable company
    8. 8. Social Media Overview• Biggest Players in Social Media Field:• Facebook• LinkedIn• You Tube• Twitter• Google+• Pinterest
    9. 9. Facebook Stats• Facebook: 900 million+ active users• Average user is connected to 80 community pages, groups and events• People who use Facebook on their mobile devices are 2x as active on FB as those on non-mobile users
    10. 10. FB Timeline• Face
    11. 11. FB Timeline• Facebook: 850 million+ active users• Average user is connected to 80 community pages, groups and events• People who use Facebook on their mobile devices are 2x as active on FB as those on non-mobile users
    12. 12. FB Timeline
    13. 13. FB Timeline
    14. 14. LinkedIn Stats• LinkedIn 160+ million members• LinkedIn operates the world’s largest professional network on the Internet in over 200 countries and territories.• There were nearly two billion people searches on LinkedIn in 2010.
    15. 15. You Tube Stats• 800M unique users visit YouTube/month• Over 3 billion videos are viewed a day• YouTubes demographic is broad: 18-54 years old
    16. 16. Twitter Stats• Twitter - 200 million active users; 500 million registered• Twitter is an online social networking service and microblogging service that enables its users to send and read text-based posts of up to 140 characters, known as "tweets"• Record $800 venture capital investment in 2011• Apple integrated Twitter into iOS 5 last Fall
    17. 17. Bookshop SC
    18. 18. Bookshop SC
    19. 19. Bookshop SC•
    20. 20. Google+ Stats• Google+ 170+ million users• Prediction: 400 million users by end of 2012• Does it have staying power?
    21. 21. Google+Connect with Karen Kefauver on Google Plus: https://plus.google.com/116345420469288930926/posts or http://gplus.to/karenkefauver. You can customize your Google Plus name here: http://gplus.to
    22. 22. Google+Connect with Karen Kefauver on Google Plus: https://plus.google.com/116345420469288930926/posts or http://gplus.to/karenkefauver. You can customize your Google Plus name here: http://gplus.to
    23. 23. Pinterest• Launched in 2010, Pinterest is a fast-growing social networking site that operates like an online bulletin board.• Users are able to "pin" their favorite pictures and organize them in theme-based collections called "boards."• Users can also like, comment on and re-pin other people’s images to their boards.
    24. 24. Pinterest Page for Biz
    25. 25. Pinterest Page for Biz
    26. 26. Social Media Hub• Transform Your Website Into a Social Media Hub• Turn a static website into an interesting social media–enabled destination• Improve communication• Build brand loyalty• Create a better, more responsive, more profitable company
    27. 27. Lennar Email
    28. 28. Lennar Website
    29. 29. Lennar Facebook
    30. 30. Lennar LinkedIn
    31. 31. Lennar Google+• 800M unique users visit YouTube/month• Over 3 billion videos are viewed a day• YouTubes demographic is broad: 18-54 years old
    32. 32. Lennar You Tube• 800M unique users visit YouTube/month• Over 3 billion videos are viewed a day• YouTubes demographic is broad: 18-54 years old
    33. 33. Lennar Pinterest• LinkedIn 160+ million members• LinkedIn operates the world’s largest professional network on the Internet in over 200 countries and territories.• There were nearly two billion people searches on LinkedIn in 2010.
    34. 34. Social Media Checklist 1. Make it Relevant. Your posts and tweets are only valuable if what you have to say is relevant to your audience. 2. Build your Community. Post testimonials, webinars, and presentations on YouTube that demonstrate your expertise, then share the link on all your social networking sites. 3. Create a Plan and Stick to It. Make the most of your social media marketing by creating a weekly plan and then sticking to it. 4. Keep it Fresh! Keep profiles up to date, add new content.Source: California Association of Realtors, Courtesy of Pete Cullen
    35. 35. Promote Social Sites• Your website• Your business cards• Your storefront window• Your front desk• Print advertisements• Email signature• Newsletter, blog, other social media networks
    36. 36. Use Help Resources• Facebook: www.facebook.com/help• https://www.facebook.com/business• Twitter: https://support.twitter.com• http://business.twitter.com• LinkedIn: http://help.linkedin.com• http://learn.linkedin.com/company-pages/• Google+• http://www.google.com/support/plus• http://www.google.com/intl/en/+/demo/• You Tube:
    37. 37. Favorite Social Sites• Hubspot: View webinars: http://www.hubspot.com• Mashable: Social media and tips, http://mashable.com• Smartbrief: https://www.smartbrief.com• Social Media Examiner: Guide to the social media jungle, http:// www.socialmediaexaminer.com• Social Media Today: http://socialmediatoday.com• Techcrunch: http://techcrunch.com• MEDIA: New York Times Tech Blog : http://bits.blogs.nytimes.com
    38. 38. Contact Karen• I offer social media training and private consultations.• Email: karen@karenkefauver.com• Website: www.karenkefauver.com• Facebook: www.facebook.com/ karen.kefauver.business• Social Media Blog: www.socialmediawithkaren.blogspot.com• Twitter: twitter.com/KarenKefauver

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