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Top 5 Social Media Business
Tips and Trends for 2015
By Karen Kefauver
www.karenkefauver.com
My Talk
• Introductions
• Social Media Overview
• 5 Tips/Trends
• Questions and Answers
• Introduct
• 4:15-4:30 Questions and Answers, Evaluations
A word about my background...
Karen Kefauver
•Social Media Cons...
Social Media Overview
Your Biz Marketing
Why bother?
Why bother?
Grow Your Customers!
• Include photos in almost every Facebook post!
• Twitter is a link economy - nearly all Tweets have ...
Social Media Benefits
• Brand Loyalty
• Brand Recognition
• Opportunities for Conversion
• Better SEO
• Customer Service
• ...
Social Media Overview
• Biggest Players
• Facebook
• Instagram (owned by Facebook)
• Twitter
• LinkedIn
• YouTube (owned b...
Social Media for Teens
• Instagram - A platform that lets users snap, edit, and
share photos and 15-second videos
• Snapch...
Social Media Overview
Facebook
• WAYS TO BE ON FACEBOOK: 1.5 billion global users
• 1. Personal Facebook Profile (Timeline)
• 2. Business Faceboo...
Facebook Personal
Facebook Business Page
Facebook Group
Boardwalk Website
Boardwalk Facebook
Boardwalk YouTube
Boardwalk Instagram
Boardwalk Pinterest
Boardwalk Google+
Social Media Overview
• Source: Pew Internet Survey 2014
• Multi-platform use is on the rise:
• 52% of online adults now u...
Social Media Overview
2015 Tip #1 IT’S ALL ABOUT MOBILE
Make Your Mobile Messaging Count!
Mobile Phone Sites
Karen’s Mobile Phone Site
• Designed by
Eric Bloom of
Mobile MarCom
F
2015 Tip #2 VIDEO RULES!
What kind of video is best for you?
Facebook Video
F
Vine Video
Shoot Video
Average Vine user between 13 and 25 years old —
otherwise known as Millennials.
Twitter Video
F
Social Media Tip #5 When Published
SHARE your content on SOURCES’ platforms
You Tube Video
2015 Tip #3 Content is King!
Who? What? When? Where? Why?
What to PostTwitter VideoBest Content
F
2015 Tip #4 Pay to Play
Must include Social Media in Your Budget!
F
2015 Tip #5 Social Media Integration
Share Your Message Across All Platforms
Promote Social Sites
• Your website
• Your business cards
• Your storefront window
• Your front desk
• Print advertisement...
Promote Social Sites
#1 IT’S ALL ABOUT MOBILE
#2 Video Rules!
#3 Content is King!
#4 Pay to Play
#5 Social Media Integrati...
5-Step Social Media
•Set Your Goals
•Set Your Strategy
•Choose Your Social Networks
•Measure Results
•Modify Plans
• Use HELP Menus on Social Media Sites!
• Good reads:
• www.socialmediaexaminer.com
• bits.blogs.nytimes.com
• I can help ...
See Insider Tips:
Like My Facebook Page!
• karen.kefauver.business
Contact Karen
• CALL ME! 831-588-3232
• FREE 20 minute PHONE CONSULT!
• karen@karenkefauver.com
• www.facebook.com/
karen....
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5 Social Media 2015 Trends for Your Small Business

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Social Media marketing is always changing, evolving. I summarize the top 5 trends for 2015 for social strategy. Here's what you need to pay attention to for your business. The top priority is your website and what it looks like on mobile devices!

Published in: Marketing

5 Social Media 2015 Trends for Your Small Business

  1. 1. Top 5 Social Media Business Tips and Trends for 2015 By Karen Kefauver www.karenkefauver.com
  2. 2. My Talk • Introductions • Social Media Overview • 5 Tips/Trends • Questions and Answers
  3. 3. • Introduct • 4:15-4:30 Questions and Answers, Evaluations A word about my background... Karen Kefauver •Social Media Consultant • Sports/Travel Writer •www.karenkefauver.com A word about my background... Karen Kefauver •Social Media Consultant • Sports/Travel Writer •www.karenkefauver.com
  4. 4. Social Media Overview
  5. 5. Your Biz Marketing
  6. 6. Why bother?
  7. 7. Why bother?
  8. 8. Grow Your Customers! • Include photos in almost every Facebook post! • Twitter is a link economy - nearly all Tweets have links! • CROP Pictures! • Shoot Videos 1-2 minutes
  9. 9. Social Media Benefits • Brand Loyalty • Brand Recognition • Opportunities for Conversion • Better SEO • Customer Service • FORBES 2014: Social media marketing, when done right, can lead to more customers, more traffic, and more conversions, and it’s here to stay.
  10. 10. Social Media Overview • Biggest Players • Facebook • Instagram (owned by Facebook) • Twitter • LinkedIn • YouTube (owned by Google) • Google+ (owned by Google) • Pinterest
  11. 11. Social Media for Teens • Instagram - A platform that lets users snap, edit, and share photos and 15-second videos • Snapchat - Messaging app that lets users put a time limit on the pictures and videos they send before they disappear. • Tumblr - A cross between a blog and Twitter: It's a streaming scrapbook of text, photos, and/or videos and audio clips. Users create and follow short blogs, or “tumblelogs.”
  12. 12. Social Media Overview
  13. 13. Facebook • WAYS TO BE ON FACEBOOK: 1.5 billion global users • 1. Personal Facebook Profile (Timeline) • 2. Business Facebook (Page) • 3. Facebook Group
  14. 14. Facebook Personal
  15. 15. Facebook Business Page
  16. 16. Facebook Group
  17. 17. Boardwalk Website
  18. 18. Boardwalk Facebook
  19. 19. Boardwalk YouTube
  20. 20. Boardwalk Instagram
  21. 21. Boardwalk Pinterest
  22. 22. Boardwalk Google+
  23. 23. Social Media Overview • Source: Pew Internet Survey 2014 • Multi-platform use is on the rise: • 52% of online adults now use two or more social media sites • Up from 42% of internet users in 2013
  24. 24. Social Media Overview
  25. 25. 2015 Tip #1 IT’S ALL ABOUT MOBILE Make Your Mobile Messaging Count!
  26. 26. Mobile Phone Sites
  27. 27. Karen’s Mobile Phone Site • Designed by Eric Bloom of Mobile MarCom
  28. 28. F 2015 Tip #2 VIDEO RULES! What kind of video is best for you?
  29. 29. Facebook Video
  30. 30. F Vine Video Shoot Video Average Vine user between 13 and 25 years old — otherwise known as Millennials. Twitter Video
  31. 31. F Social Media Tip #5 When Published SHARE your content on SOURCES’ platforms You Tube Video
  32. 32. 2015 Tip #3 Content is King! Who? What? When? Where? Why?
  33. 33. What to PostTwitter VideoBest Content
  34. 34. F 2015 Tip #4 Pay to Play Must include Social Media in Your Budget!
  35. 35. F 2015 Tip #5 Social Media Integration Share Your Message Across All Platforms
  36. 36. Promote Social Sites • Your website • Your business cards • Your storefront window • Your front desk • Print advertisements • Email signature • Newsletter, blog, other social media networks Promote Social Sites
  37. 37. Promote Social Sites #1 IT’S ALL ABOUT MOBILE #2 Video Rules! #3 Content is King! #4 Pay to Play #5 Social Media Integration 2015 Tip Summary
  38. 38. 5-Step Social Media •Set Your Goals •Set Your Strategy •Choose Your Social Networks •Measure Results •Modify Plans
  39. 39. • Use HELP Menus on Social Media Sites! • Good reads: • www.socialmediaexaminer.com • bits.blogs.nytimes.com • I can help you! I offer: one-on-one coaching, staff training, I set up new networks, improve your current ones, and make sure it all integrates with your website, the hub of your marketing plan. Get Help!
  40. 40. See Insider Tips: Like My Facebook Page! • karen.kefauver.business
  41. 41. Contact Karen • CALL ME! 831-588-3232 • FREE 20 minute PHONE CONSULT! • karen@karenkefauver.com • www.facebook.com/ karen.kefauver.business

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