Social Media for Beginners and 4 Holiday Facebook Tips

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Get an overview of social media networks you can use for business. I include a snapshot of Facebook, Twitter, LinkedIn, Google Plus, Pinterest, You Tube and Instagram. Also I touch on Facebook for mobile, mobile websites and four tips for Facebook during the holidays.

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Social Media for Beginners and 4 Holiday Facebook Tips

  1. 1. Agenda • Social Media Overview • Social Media Networks • Facebook Holiday Tips 1 Friday, November 29, 13
  2. 2. A word about my background... Karen Kefauver •Social Media Consultant • Sports/Travel Writer •www.karenkefauver.com Friday, November 29, 13
  3. 3. Social Media Overview 3 Friday, November 29, 13
  4. 4. • Designed by Eric Bloom of Mobile MarCom 32 Friday, November 29, 13
  5. 5. Tips • Status Updates: Short! • No complex graphs, charts, infographics • Select powerful photos that inspire, educate or surprise • Google+ • App Store: Download Facebook mobile app, Page Manager, Facebook Poke, Facebook Messenger • Visit Facebook mobile site (from your browser on your phone) 34 Friday, November 29, 13
  6. 6. Why Social Media? Boardwalk Boardwalk 4 Friday, November 29, 13
  7. 7. Get Started Boardwalk Boardwalk 4 Friday, November 29, 13
  8. 8. Social Media Overview • Biggest Players in Social Media Field - by numbers of users: • Facebook • Twitter • LinkedIn • Google+ • You Tube • Pinterest 5 Friday, November 29, 13
  9. 9. 4 Facebook Holiday Tips 5 Friday, November 29, 13
  10. 10. Facebook Holiday Tip 2 5 Friday, November 29, 13
  11. 11. Facebook Holiday Tip 3 5 Friday, November 29, 13
  12. 12. Facebook Holiday Tip 4 5 Friday, November 29, 13
  13. 13. Social Media 12 Friday, November 29, 13
  14. 14. Facebook Stats • Facebook: 1.1 Billion Users! • Average user is connected to 80 community pages, groups and events • People who use Facebook on their mobile devices are 2x as active on FB as those on non-mobile users 6 Friday, November 29, 13
  15. 15. Facebook on Mobile 189 million of Facebook's users are 'mobile only' Not only does Facebook have millions of users who don't access it from a desktop or laptop, but mobile use generates 30% of Facebook's ad revenue as well. This is a 7% increase from the end of 2012 already. 33 Friday, November 29, 13
  16. 16. Facebook Personal Boardwalk Boardwalk 4 Friday, November 29, 13
  17. 17. Facebook Business Boardwalk Boardwalk 4 Friday, November 29, 13
  18. 18. Facebook apps 12 Friday, November 29, 13
  19. 19. Twitter Stats • Twitter - 500 million users/140 million active users • The fastest growing demographic on Twitter is the 55-64 year age bracket. • 7 Friday, November 29, 13
  20. 20. Twitter • 1 Way to Be on Twitter • No difference between Personal and Twitter profiles on Twitter 14 Friday, November 29, 13
  21. 21. LinkedIn Stats • LinkedIn 200+ million members • LinkedIn operates the world’s largest professional network on the Internet in over 200 countries and territories. 8 Friday, November 29, 13
  22. 22. LinkedIn • 2 Ways to Be on Facebook LinkedIn • LinkedIn PERSONAL profile • LinkedIn COMPANY profile 15 Friday, November 29, 13
  23. 23. Google+ Stats • Google+ 100+ million users • Use for Search Engine Optimization! 9 Friday, November 29, 13
  24. 24. Google+ • 2 Ways to Be on Google+ • Google+ PERSONAL page • Google+ BUSINESS page 16 Friday, November 29, 13
  25. 25. Google+ Personal Connect with Karen Kefauver on Google Plus: https://plus.google.com/116345420469288930926/posts or http://gplus.to/karenkefauver. You can customize your Google Plus name here: http://gplus.to Friday, November 29, 13
  26. 26. Google+ Biz Connect with Karen Kefauver on Google Plus: https://plus.google.com/116345420469288930926/posts or http://gplus.to/karenkefauver. You can customize your Google Plus name here: http://gplus.to Friday, November 29, 13
  27. 27. Google Plus 19 Friday, November 29, 13
  28. 28. You Tube Stats • 800M unique users visit YouTube/month • YouTube reaches more U.S. adults aged 18-34 than any cable network 10 Friday, November 29, 13
  29. 29. You Tube • Create You Tube Channel for Business • A channel on YouTube is the home page for an account. It shows the account name, the public videos they've uploaded, and any user information • You Tube for NonProfits • http://www.youtube.com/nonprofits 20 Friday, November 29, 13
  30. 30. You Tube Channel Boardwalk Boardwalk 4 Friday, November 29, 13
  31. 31. You Tube Channel Boardwalk 4 Friday, November 29, 13
  32. 32. Pinterest • Pinterest is an online pinboard • If your content is picture-heavy (think food, fashion, movies), try it! • Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. • Pinterest Accounts for 10% of Social E-commerce Visits 11 Friday, November 29, 13
  33. 33. Pinterest • 2 Ways to Have Profiles on Pinterest • Pinterest PERSONAL Page • Pinterest BUSINESS Page 21 Friday, November 29, 13
  34. 34. Boardwalk Website Friday, November 29, 13
  35. 35. Boardwalk Facebook Friday, November 29, 13
  36. 36. Boardwalk Twitter Boardwalk Boardwalk Friday, November 29, 13
  37. 37. Boardwalk Pinterest Boardwalk Boardwalk Friday, November 29, 13
  38. 38. Boardwalk Pinterest/FB Boardwalk Boardwalk Friday, November 29, 13
  39. 39. Boardwalk Google+ Boardwalk Boardwalk Friday, November 29, 13
  40. 40. Boardwalk Flickr Boardwalk Boardwalk Friday, November 29, 13
  41. 41. Boardwalk Yelp Boardwalk Boardwalk Friday, November 29, 13
  42. 42. Boardwalk LinkedIn Boardwalk Boardwalk Friday, November 29, 13
  43. 43. Artist Website: Natasha Wescoat, Painter 43 Friday, November 29, 13
  44. 44. Artist Facebook Biz Page 44 Friday, November 29, 13
  45. 45. Artist Pinterest 45 Friday, November 29, 13
  46. 46. Artist Twitter 46 Friday, November 29, 13
  47. 47. Artist LinkedIn 47 Friday, November 29, 13
  48. 48. Artist You Tube Friday, November 29, 13
  49. 49. Artist Instagram 49 Friday, November 29, 13
  50. 50. Artist Google Plus 50 Friday, November 29, 13
  51. 51. Social Media Overview 37 Friday, November 29, 13
  52. 52. Facebook Mobile App 36 Friday, November 29, 13
  53. 53. Social Media 2013 • Time-Saving TIPS for using social media! • Chunk your Time • Plan Your Content • Organize your Email Inbox • Use Apps 62 Friday, November 29, 13
  54. 54. Good Idea! 39 Friday, November 29, 13
  55. 55. What can I post? • New product release • Significant changes to existing product • Changes in corporate name or logo • New website • Events, e.g. open house, awards, presentations • New funding 55 Friday, November 29, 13
  56. 56. What else? • Major personnel changes • Increase in market share • Corporate philanthropy, e.g. volunteer work, donations • Hiring of agencies, e.g. PR, accounting, law • New partner or significant new customer 56 Friday, November 29, 13
  57. 57. Golden Rule of Social • Don’t use Facebook to talk only about yourself and promote your services constantly. It’s not a billboard! Your posts should be: • Resources to help others • About yourself and business • Cardinal SIN: Direct hardcore sales pitch and repeated posts on same topic 57 Friday, November 29, 13
  58. 58. Facebook Don’ts • 1. Asking questions that are too broad or too personal. • 2. The tone is uninspiring. Share some anecdotes or customer success stories that also show your human side. • 3. Every post is pure text. Break up those pure text posts by adding pictures featuring the latest contest winners, happy employees or any image that's visually appealing and relates to your post or company. • 4. There’s too much focus on selling. While an occasional post about a product is fine, especially if it’s new or was recently featured in the news, don’t use Facebook as an overt sales vehicle. • 5. You only talk about your business. Fans expect news, tips and photos that go beyond your business.you’re posting. Friday, November 29, 13
  59. 59. Facebook Don’ts • 6. The message isn’t in sync with your audience or business. Before you post, ask yourself if the message serves the interests of your audience in terms of being interesting, helpful or funny. • 7. You’re not responding. Fans should know their feedback is appreciated, so be sure to respond to their likes, comments and questions. • 8. Your page has an identity crisis. To avoid a cluttered page and create a steady stream of engaging posts, develop an editorial calendar. • 9. You’re not offering perks. Reward them with exclusive contests, deals and insider offers. • 10. You give up too easily. If you place the same amount of patience and perseverance on engaging your Facebook audience that you applied to building your business, you’ll achieve success in social media.  Friday, November 29, 13
  60. 60. Tweetdeck + Hootsuite • Q 63 Friday, November 29, 13
  61. 61. Hootsuite • Q 63 Friday, November 29, 13
  62. 62. Promote Social Sites • Your website • Your business cards • Your storefront window • Your front desk • Print advertisements • Email signature • Newsletter, blog, other social media networks Friday, November 29, 13
  63. 63. Use Help Resources • • https://www.facebook.com/business • Twitter: https://support.twitter.com • http://business.twitter.com • LinkedIn: http://help.linkedin.com • http://learn.linkedin.com/company-pages/ • Google+: http://www.google.com/support/plus • http://www.google.com/intl/en/+/demo/ • You Tube: http://support.google.com/youtube • Friday, November 29, 13 Facebook: www.facebook.com/help Pinterest: http://pinterest.com/about/help
  64. 64. Trends - Google Glass • New Technology and Products #1 http://www.google.com/ glass/start/ Friday, November 29, 13
  65. 65. Favorite Social Sites • Hubspot: http://www.hubspot.com • Mashable: Social media and tips, http://mashable.com • Smartbrief: https://www.smartbrief.com • Social Media Examiner: http://www.socialmediaexaminer.com • Social Media Today: http://socialmediatoday.com • Techcrunch: http://techcrunch.com • New York Times Tech Blog: http://bits.blogs.nytimes.com Friday, November 29, 13
  66. 66. Resources After the Talk • Email Karen: karen@karenkefauver.com • LIKE Karen’s Facebook Business page for FREE tips: www.facebook.com/karen.kefauver.business 2 Friday, November 29, 13

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