Instructor | Roger Lopez
roger@lopezaguirre.com
#ecommerceschool
•

•

2
How can I make my marketing
campaigns more effective and
accountable?

How are visitors using my site?

How do I improve s...
Why?

To Understand What is Working
Why?

To Understand What is Working

To Fix Things that Are not
Working
Why?

To Understand What is Working

To Improve our Results

To Fix Things that Are not
Working
Why?

To Understand What is Working

To Fix Things that Are not
Working

To Improve our Results

To Calculate our Value
Why?

To Understand What is Working

To Fix Things that Are not
Working

To Improve our Results

To Calculate our Value

T...
Why?

To Understand What is Working

To Fix Things that Are not
Working

To Improve our Results

To Calculate our Value

T...
Create Account
Sign Up at: google.com/analytics
Get the Code

Place this code on your
site in the <head> section
Put Code on Site
Collect Data
But Don’’t Stop There!
Why?
Macro Goals
(Sales, Lead Forms, Store Locator)

Macro Goals = Top Line Revenue
Micro Goals
(White Paper Download, Tim...
•
•
•
•
•
•

16
Analyze Sources

Pay attention to your traffic
balance

Set up segments to understand
how your traffic sources perform
•
•
•
•
•
•

18
19
20
21
22
23
24
•
•

•

25
26
27
Funnel Visualisation
29
Make Reports Easy To Read
Questions
Contact Roger:
roger@lopezaguirre.com
Twitter: @inemode
www.linkedin.com/in/iamroger
Web: www.domyownpestcontrol...
Upcoming SlideShare
Loading in...5
×

Ecommerce School: Roger Lopez on Google Analytics

995
-1

Published on

On October 15, 2013, Roger Lopez of DoMyOwnPestControl.com, presented this talk at Ecommerce School to help beginners understand Google Analytics.

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
995
On Slideshare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Ecommerce School: Roger Lopez on Google Analytics

  1. 1. Instructor | Roger Lopez roger@lopezaguirre.com #ecommerceschool
  2. 2. • • 2
  3. 3. How can I make my marketing campaigns more effective and accountable? How are visitors using my site? How do I improve site interaction? Where and when are visitors abandoning my shopping cart? Am I creating effective content? 3
  4. 4. Why? To Understand What is Working
  5. 5. Why? To Understand What is Working To Fix Things that Are not Working
  6. 6. Why? To Understand What is Working To Improve our Results To Fix Things that Are not Working
  7. 7. Why? To Understand What is Working To Fix Things that Are not Working To Improve our Results To Calculate our Value
  8. 8. Why? To Understand What is Working To Fix Things that Are not Working To Improve our Results To Calculate our Value To Justify and Encourage Investment
  9. 9. Why? To Understand What is Working To Fix Things that Are not Working To Improve our Results To Calculate our Value To Justify and Encourage Investment To Dominate our Niche
  10. 10. Create Account Sign Up at: google.com/analytics
  11. 11. Get the Code Place this code on your site in the <head> section
  12. 12. Put Code on Site
  13. 13. Collect Data
  14. 14. But Don’’t Stop There!
  15. 15. Why? Macro Goals (Sales, Lead Forms, Store Locator) Macro Goals = Top Line Revenue Micro Goals (White Paper Download, Time on Site, Video Views, etc.) Micro Goals = Buyer Influence Configure your goals in Google Analytics settings You can set up to 20 goals!
  16. 16. • • • • • • 16
  17. 17. Analyze Sources Pay attention to your traffic balance Set up segments to understand how your traffic sources perform
  18. 18. • • • • • • 18
  19. 19. 19
  20. 20. 20
  21. 21. 21
  22. 22. 22
  23. 23. 23
  24. 24. 24
  25. 25. • • • 25
  26. 26. 26
  27. 27. 27
  28. 28. Funnel Visualisation
  29. 29. 29
  30. 30. Make Reports Easy To Read
  31. 31. Questions Contact Roger: roger@lopezaguirre.com Twitter: @inemode www.linkedin.com/in/iamroger Web: www.domyownpestcontrol.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×