Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Best of Inbound with HubSpot's Ari Plaut

879 views

Published on

This month, we had a very special Austin HUG meet-up on the BEST of Inbound 2016 with featured guest Ari Plaut, Product Marketing Manager at HubSpot. Ari shared some of the latest HubSpot product releases from Inbound 2016 and shared other great inbound marketing insights including lead generation tips and tricks.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

The Best of Inbound with HubSpot's Ari Plaut

  1. 1. Inbound Recap & Lead Gen Tips/Tricks Austin HUG
  2. 2. ARI PLAUT Product Marketer 5-year HubSpotter Vermonter Hiker/biker Podcast listener Knitter
  3. 3. What about you?
  4. 4. Who’s from Austin originally? Texas?
  5. 5. Best restauran t in Austin?
  6. 6. Favorite sports team?
  7. 7. Westworld or Game of Thrones?
  8. 8. HubSpot Customer?
  9. 9. First time here?
  10. 10. At Inbound last week?
  11. 11. AGENDA 1 Quick Inbound Recap 2 Lead Flows: what, why, how. 3 A few other lead gen tests to try. 4 FAQ / Discussion AGENDA
  12. 12. 1Quick Inbound Recap
  13. 13. 2000 attendees 40 breakout sessions 2012
  14. 14. 2012 2800 attendees 40 breakouts 2012
  15. 15. 19,000+ attendees 300+ breakouts 2016
  16. 16. 2013: 2014: 2015:
  17. 17. HubSpot Marketing Free
  18. 18. CRM: Organize your database Marketing: Attract, convert, close. Sales: Speed up your sales team
  19. 19. CRM FREE Marketing FREE Sales FREE Marketing Starter Marketing Basic Marketing Pro Marketing Ent. Sales Pro
  20. 20. 2 Lead Flows
  21. 21. CTA Landing page Thank you
  22. 22. CTA Landing page Thank you
  23. 23. CTA Landing page Thank you
  24. 24. Callout Form Thank you
  25. 25. “While the underlying content is present on the page and available to be indexed by Google, content may be visually obscured by an interstitial. This can frustrate users because they are unable to easily access the content that they were expecting when they tapped on the search result.”
  26. 26. “Our goal is to help users quickly find the best answers to their questions, regardless of the device they’re using.”
  27. 27. Email Social Media Ads Lead Nurturing Personalization Phone calls Landing Page Forms SEO
  28. 28. Buckscountytaste.com
  29. 29. Buckscountytaste.com 60%
  30. 30. 24point0
  31. 31. 24point0 63%
  32. 32. Aquapresso
  33. 33. Aquapresso 128%
  34. 34. Group Exercise.
  35. 35. What makes this effective?
  36. 36. What makes this effective?
  37. 37. What makes this effective? Relevant and valuable Timed just right Specific, actionable, human Doesn’t block content, easy to close Matches branding Image Short form. Not asking for too much. Self-aware, self-depricating.
  38. 38. Let’s set one up.
  39. 39. 2 minutes. I’m not just saying that.
  40. 40. 2 minutes. Told you.
  41. 41. FAQ Lead flow vs. conversion path? Smart, progressive, dependent? HubSpot form? Custom properties?
  42. 42. 3 Other lead gen tests to try
  43. 43. Get rid of your links to nowhere
  44. 44. Experiment with shorter forms on mobile
  45. 45. Try out comarketing. 2x your audience.
  46. 46. Optimize the past.
  47. 47. Try different types of CTA’s
  48. 48. 4 FAQ / Discussion
  49. 49. THANK YOU

×