Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Email Marketing HubSpot May 2009

2,910 views

Published on

Email Marketing - Internet Marketing Workshop May2009 HubSpot Worcester

Published in: Technology, Business

Email Marketing HubSpot May 2009

  1. 1. Email Marketing May 13, 2009
  2. 2. Agenda • Email: Outbound Marketing at its Finest • Building Your List • Writing Your Messages
  3. 3. Doesn’t Email Marketing = Outbound? • Permission Based Email = Lead Nurturing • Email People That Want to Hear From You • Re-engage: Bring Them Back to Your Site • Educate. Invite. Don’t Sell
  4. 4. So, How Do You Build Your List? • Collect email addresses at every customer or prospect contact point: • Customer service or support calls • Invoices, brochures, customer surveys, feedback forms • Tradeshows or events • And of course…. All of your Lead Generation Forms.
  5. 5. What Do You Need to Do Email Marketing? • Email List Builder • Build email database • Newsletter & List Builder Promotion Builder Email Build email database • Create professional email communications Newsletter & Promotion Builder Create professional email communications • Campaign Manager Campaign Manager Email delivery and formatting Results reporting • Email delivery and formatting • Results reporting
  6. 6. Building Your Email Message • Subject Line • Message • Call to ActionList Builder Email Build email database Newsletter & Promotion Builder Create professional email communications Campaign Manager Email delivery and formatting Results reporting
  7. 7. Interpreting Your Results • Low open rate? Low click-through rate? subject line call to action delivery day copy delivery time offer list overuse, age or quality High un-subscribe/opt-out rate? over-communication poor targeting
  8. 8. Tracking Results: Leads and Customers
  9. 9. Let’s Build an Email • Go to: http://www.inboundmarketingworkshop.com/tools • Click the Constant Contact Free Trial Link • Create an Email –> Follow the Wizard • Don’t Forget Your Call to Action!

×