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Summer Startup Academy Session 3 with Luigi Montanez

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Up, up, and away! Luigi Montanez, Founding Engineer at Upworthy.com, the most viral site on the Internet explains how shareability + clickability = virality. Upworthy has outpaced the Huffington Post and Business Insider and is now garnernering 10+ million unique views monthly.

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Summer Startup Academy Session 3 with Luigi Montanez

  1. 1. ENGINEERING VIRALITY @LUIGI MONTANEZ, FOUNDING ENGINEER#SummerStartupAcademy @Hypepotamus
  2. 2. #SummerStartupAcademy @Hypepotamus
  3. 3. #SummerStartupAcademy @Hypepotamus
  4. 4. #SummerStartupAcademy @Hypepotamus
  5. 5. #SummerStartupAcademy @Hypepotamus
  6. 6. #SummerStartupAcademy @Hypepotamus
  7. 7. VIRALITY =SHARES PER VIEW x CLICKS PER SHARESHAREABILITY x CLICKABILITY#SummerStartupAcademy @Hypepotamus
  8. 8. VIRALITY =SHAREABILITY xCLICKABILITY#SummerStartupAcademy @Hypepotamus
  9. 9. SHAREABILITY#SummerStartupAcademy @Hypepotamus
  10. 10. #SummerStartupAcademy @Hypepotamus
  11. 11. CLICKABILITY#SummerStartupAcademy @Hypepotamus
  12. 12. #SummerStartupAcademy @Hypepotamus
  13. 13. 25 HEADLINES FOREACH PIECE OF CONTENT#SummerStartupAcademy @Hypepotamus
  14. 14. #SummerStartupAcademy @Hypepotamus
  15. 15. #SummerStartupAcademy @Hypepotamus
  16. 16. #SummerStartupAcademy @Hypepotamus
  17. 17. TAKEAWAYS• FOCUS ON YOUR CORE FORMULA• MEASURE AND EXPERIMENT• START WITH POPULAR, OFF-THE-SHELFTECHNOLOGY• BUILD CUSTOM SOLUTIONS WHEN YOU REALLYNEED THEM#SummerStartupAcademy @Hypepotamus
  18. 18. luigi@upworthy.com@1uigi#SummerStartupAcademy @Hypepotamus

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