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Ecommerce school with Ashish Mistry, KontrolFreek, BLH Venture Partners
1.
MYDOUBLELIFE BLH VENTURE PARTNERS ASHISH MISTRY
| JULY 2013 @ashishmistry #EcommerceSchool
2.
BLH VENTURE PARTNERS
3.
4.
THEPOINT Tell you how
we’ve built great business with an engaged audience using a little money and lots of creativity.
5.
OURSTORY 4 year-old sub
$5M global e-tailer with 6 employees. Our customer is the hard-core gamer. We’re made in the USA. We live in Atlanta.
6.
Born into industrial
design. Raised by e-commerce. IDEATION
7.
HAILMARY Prototypes and renderings
for 11-months.
8.
9.
UNBOXING WTF?
10.
11.
REVIEWS Gamers will post
product reviews if you send them FREE product... AND they like it.
12.
13.
PROMOS Gamers have talent.
14.
15.
PR Spray and pray.
BIG agency. In-house.
16.
17.
AFFILIATES Our channel sales
efforts consist of 19 year olds wearing gym shorts and rolexes.
18.
FACEBOOK Hardcore gamers like
cat videos.
19.
20.
YOUTUBE 191,000+ UGC videos
21.
22.
TWITTER Slow and steady...
114,000+ followers
23.
24.
FREEKNATION If you can’t
beat them, start your own Country.
25.
NATION TM
26.
TAKEAWAYS You don’t have
to have F500 resources to do all this. Test quickly and often. Be authentic.
27.
QUESTIONS? ashish@kontrolfreek.com @
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