Today’s marketing platforms have blessed us with a unique opportunity to connect personally with our target customers. Too many of us are under-utilising this opportunity, or doing it all wrong. The true power of these platforms comes from growing an audience of like-minded people that over time turns into customers. This presentation shows the power of blogging as a tool for growing an engaged audience, and as a result, your business. It reveals what content to create, how to promote it and how to drip feed leads into your sales funnel.

1. Why most businesses
suck at blogging
@BloggerSidekick
BloggerSidekick.com

3. Blogging isn’t about thought
leadership. It’s about growing
your business.

4. Where
are we
now?
Why are
we
here?
How can
we be
different
?

5. Where
are we
now?

8. Where
are we
now?
Why are
we
here?
How can
we be
different
?

9. Why are
we
here?

10. Why most blogs fail
Forget about email
Make it about ourselves
Target everyone
Ignore SEO
Do it for the wrong reasons
Expect overnight results
Don’t document a strategy
Only focus on creation
Quantity over quality

14. Why most blogs fail
Forget about email
Make it about ourselves
Target everyone
Ignore SEO
Do it for the wrong reasons
Expect overnight results
Don’t document a strategy
Only focus on creation
Quantity over quality

16. Where
are we
now?
Why are
we
here?
How can
we be
different
?

17. How can
we be
different
?

18. SIDEKICK BLOGGING PROCESS™
CREATE
PROMOTE
CONVERT
NURTURE

20. 5
customers
2
recurring customers
1,000
email subscribers
7,000
website visitors
10,000
social shares

21. SIDEKICK BLOGGING PROCESS™
CREATE

26. SIDEKICK BLOGGING PROCESS™
PROMOTE

29. • Social media marketing platform that makes
scheduling content easier
• Attributes growth of 100,000 users in 9 months to
blogging
• Co-founders focused on guest blogging initially
and then shifted full attention to their own blog

30. SIDEKICK BLOGGING PROCESS™
CONVERT

31. SIDEKICK BLOGGING PROCESS™
NURTURE

32. Awesome
content
Even more
awesome
content
+ “Is it really that
price?”+
=

33. • Simple help desk software for small to medium
businesses
• Puts blogging in the top 4 reasons for their
growth from 0 to 100,000K in monthly revenue in
12 months
• Other reasons include understanding their
customer, a learning mindset and optimising their
website

35. SIDEKICK BLOGGING PROCESS™
CREATE
PROMOTE
CONVERT
NURTURE

36. Blogging isn’t about thought
leadership. It’s about growing
your business.

37. Why most businesses
suck at blogging
@BloggerSidekick
BloggerSidekick.com