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Ecommerce School: Roger Lopez on Google Analytics

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On October 15, 2013, Roger Lopez of DoMyOwnPestControl.com, presented this talk at Ecommerce School to help beginners understand Google Analytics.

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Ecommerce School: Roger Lopez on Google Analytics

  1. 1. Instructor | Roger Lopez roger@lopezaguirre.com #ecommerceschool
  2. 2. • • 2
  3. 3. How can I make my marketing campaigns more effective and accountable? How are visitors using my site? How do I improve site interaction? Where and when are visitors abandoning my shopping cart? Am I creating effective content? 3
  4. 4. Why? To Understand What is Working
  5. 5. Why? To Understand What is Working To Fix Things that Are not Working
  6. 6. Why? To Understand What is Working To Improve our Results To Fix Things that Are not Working
  7. 7. Why? To Understand What is Working To Fix Things that Are not Working To Improve our Results To Calculate our Value
  8. 8. Why? To Understand What is Working To Fix Things that Are not Working To Improve our Results To Calculate our Value To Justify and Encourage Investment
  9. 9. Why? To Understand What is Working To Fix Things that Are not Working To Improve our Results To Calculate our Value To Justify and Encourage Investment To Dominate our Niche
  10. 10. Create Account Sign Up at: google.com/analytics
  11. 11. Get the Code Place this code on your site in the <head> section
  12. 12. Put Code on Site
  13. 13. Collect Data
  14. 14. But Don’’t Stop There!
  15. 15. Why? Macro Goals (Sales, Lead Forms, Store Locator) Macro Goals = Top Line Revenue Micro Goals (White Paper Download, Time on Site, Video Views, etc.) Micro Goals = Buyer Influence Configure your goals in Google Analytics settings You can set up to 20 goals!
  16. 16. • • • • • • 16
  17. 17. Analyze Sources Pay attention to your traffic balance Set up segments to understand how your traffic sources perform
  18. 18. • • • • • • 18
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  25. 25. • • • 25
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  28. 28. Funnel Visualisation
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  30. 30. Make Reports Easy To Read
  31. 31. Questions Contact Roger: roger@lopezaguirre.com Twitter: @inemode www.linkedin.com/in/iamroger Web: www.domyownpestcontrol.com

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