Summer Startup Academy Session 3 with J Cornelius

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Design lacking usability is only art. When beauty joins with usability you have design. J. Conelius, Founder at Nine Labs, expands on this in a elegantly designed presentation.

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Summer Startup Academy Session 3 with J Cornelius

  1. 1. Hi. I’m J.(yeah, just J)jcornelius.comninelabs.com@jc@ninelabs#startupacademy
  2. 2. Hi. I’m J.(yeah, just J)jcornelius.comninelabs.com@jc@ninelabs#startupacademy
  3. 3. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademyWhat is Design?
  4. 4. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademyobjectagentgoalsenvironmentcomponentsrequirementsconstraints! product or service! you! user desire! internet! tools & code! market! time & money
  5. 5. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy
  6. 6. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademyFormfollowsFunction
  7. 7. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademyBeautyvs.UsabilityFormvs.Function
  8. 8. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademyGreat design creates usability.Without usability it’s just art.
  9. 9. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademyArt communicates feelings.Design solves a problem.
  10. 10. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademyOkay
  11. 11. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademyBetter
  12. 12. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademyGreat
  13. 13. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy
  14. 14. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy
  15. 15. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy
  16. 16. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademyDesign is reducing frictionImage Credit: http://flaglerlive.com/26173/florida-education-post-mortem/
  17. 17. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademyWhat is a Brand?
  18. 18. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademyA brand is what sits atthe intersection of what acompany does, and howthe user feels about it.
  19. 19. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademyACME
  20. 20. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademyYOUACME
  21. 21. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademyYOUACME
  22. 22. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademyYOU
  23. 23. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademyYOUACME
  24. 24. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademyUnderstanding what peoplewant and designing thingsthat inspire them is themost powerful way toachieve business goals.
  25. 25. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademyWhat do they want?
  26. 26. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademyEmotion
  27. 27. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy
  28. 28. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy100 millisecondsImage Credit: http://www.gfsboothblog.com/2011_01_01_archive.html
  29. 29. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademyNo amount of design canfix a lousy experience.
  30. 30. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademyImage Credit: http://old.post-gazette.com/xtras/pghimages/default.asp?page=2Hypepotamus Summer Startup Academy - J Cornelius - @jc - #startupacademy
  31. 31. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademyImage Credit: http://everlite.deviantart.com/art/Girl-in-mirror-2-of-2-99542012Appearance
  32. 32. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademyImage Credit: http://www.torontoseogroup.com/a-different-kind-of-internet-marketing-companyDistinctiveness
  33. 33. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademyImage Credit: http://www.epicgames.ru/2010/07/07/depth-indi-igry-v-3d/doftest/DepthHypepotamus Summer Startup Academy - J Cornelius - @jc - #startupacademy
  34. 34. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademyenergyEnergyImage Credit: http://www.alysoncamille.com/posts/motion/
  35. 35. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademyImage Credit: http://jameswoodward.wordpress.com/2012/01/24/hands/Humanity
  36. 36. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademyMystique
  37. 37. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy}emotionalframeworkappearancedistinctivenessdepthenergyhumanitymystique
  38. 38. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademyLife’s too short to buildsomething nobody wants.– Ash Maurya –
  39. 39. Thanks.jcornelius.comninelabs.com@jc@ninelabs

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