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Have You Had Your 5 a Day?


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Questions to ask, and checks to make when it comes to your digital marketing.

Published in: Business, Technology
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Have You Had Your 5 a Day?

  1. 1. HAVE YOU HAD YOUR 5 A DAY?<br />
  2. 2. YOUR 5 A DAY CHALLENGE!<br />These 5 challenges will help you understand where you are today… <br />… if you want answers, or clarifications, then please contact: 01962 605 000<br />For Many Happy Returns<br />
  3. 3. AVOID A WIPEOUT<br />
  4. 4. No.1 – CONVERSION RATE?<br />The MOST important value, without it, you’ll never know what will be profitable for you<br />Many Happy Returns to You<br />
  5. 5. CONVERSION RATE AVERAGES<br />Consumer sites – 2.5% <br />Business to Business – 1%<br />Niche sites (low competition) – 5%<br />How does your site compare? <br />Conversion Rate is Crucial<br />
  6. 6. No.2 – MEASURES?<br />Do you have analytics?<br />How frequently do you use it?<br />Have you setup ‘goals’?<br />Do you tag all emails and adverts?<br />Do you measure your results?<br />Many Happy Returns of the Day<br />
  7. 7. MEASURED WARNING SIGNS<br />Bounce rate over 40%<br />Time on site under 1 minute<br />Conversion rate under 1%<br />Repeat visits under 20%<br />Does Your Site Come Unstuck?<br />
  8. 8. IT’S NO YOLKING MATTER!<br />
  9. 9. No.3 – OPTIMISED FOR SEO?<br />Do you have good rankings?<br />On search terms with high traffic?<br />Does SEO give 25%+ of visitors?<br />Do you know what your homepage title is?<br />For Many Happy Returns<br />
  10. 10. YOUR SEO ‘FAILS’ IF YOU…<br />Only rank for your brand name<br />Only rank for low-traffic terms<br />Are spending for noincrease in visits<br />Are spending more than is returned to you<br />Found or Found Out?<br />
  11. 11. No.4 – SEEING GROWTH?<br />Are you using PPC on Yahoo & Bing?<br />Are you reaching Google display & Doubleclicknetworks?<br />Are you building an email list?<br />Do you have CRM in place?<br />Many Happy Returns of the Day<br />
  12. 12. DOUBLE TRADE EVERY YEAR!<br />Grow your PPC<br />Grow advertising reach<br />Build your email lists<br />Remarket to visitors AND customers<br />If you’re static, you’re being overtaken.<br />Expand and Extend<br />
  14. 14. No.5 – GETTING THE RETURN?<br />Do you have a regular revenue report?<br />Does it cover all costs and spend?<br />Do you split out different activities?<br />Do you track both email and phone conversions?<br />Many Happy Returns to You<br />
  15. 15. BE MORE DEMANDING!<br />Expect your website to convert<br />Push your marketing to perform<br />Measure every digital activity engaged<br />Optimise, and again, and again<br />Performance = Pushing the Limits<br />
  16. 16. PREPARE<br />
  17. 17. TUNE<br />
  18. 18. OPTIMISE<br />
  19. 19. PERFORM<br />
  20. 20. ABOUT ERGO DIGITAL<br />We are 100% focused on generating returns for all clients.<br />Can we help? Call 01962 605 000 and find out for yourself!<br />Get an Unfair Advantage<br />