Session 4 of the Summer Startup Academy has come and gone – but not without some great insight and conversation. In this presentation, Nick Park, director of product innovation at Autotrader.com, offered his top 10 pieces of advice on how to be a team player and a leader at the same time. Biggest takeaway: Ditch the powerpoints and find the common ground with your potential buyer.

1. Lessons Learned
Nick Park, AutoTrader.com

2. part 1
(MIS)adventures in
product management
(MIS)adventures in
product management

3. 1: ThE value of project management
In which we realize that we can’t manage ourselves
as well as we thought

4. 2: the value of design
In which a cliché turns out to be really true

5. 3: The uninstallable app
In which we spend 8 hours at a client site and get nowhere

6. 4: The disagreement on terms
In which you can’t see each other’s perspective

7. 5: the reality distortion field
In which a product leader perceives the world a little
differently

8. part 2
How to win customers
and influence people
How to win customers
and influence people

9. 6: the listener and the expert
In which you successfully master both

10. 7: the avoidance of a deck
In which you respect the intelligence of your customer

11. 8: THE INDUSTRY guru
In which the government says
“Oh! That’s what our regulation means!”

14. 9: data, data, data
In which inflexible minds flex

15. 10: Try, try and try again
In which an idea finally finds its time

16. Thank you!
Nick.Park@AutoTrader.com