Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

SEO and Digital Marketing strategy for Start-ups

818 views

Published on

This presentation was prepared by Krishna Kumar, founder and Managing Director of Website Jungle (www.WebsiteJungle.com), a leading Web Design and Digital Agency in the NJ and NYC metro area.

· You have a website or a SAAS product but it doesn’t generate the leads you expected?
· SEO fundamentals: How Google ranks websites, myths vs facts
· Keyword Analysis: Shortlisting and leveraging the most effective keywords
· On-page and Off-page SEO techniques.

· Creative content writing: Driving traffic through Innovative and unique content

· Pay Per Click (PPC) strategy

· Comprehensive Digital Marketing Techniques

· Executive’s guide to Online Marketing goals: Determining you marketing budget

Published in: Marketing
  • Be the first to like this

SEO and Digital Marketing strategy for Start-ups

  1. 1. SEO & Digital Marketing – a StrategySEO & Digital Marketing – a Strategy
  2. 2. Business Survival RateBusiness Survival Rate Small Businesses •Per SBA.gov, 50% of all new established businesses survive 5 years or more and about 1/3rd survive 10 years or more Venture Backed Business •A 2013 Harvard survey stated that 3 out 4 start-ups fail.
  3. 3. My observationsMy observations •Most start-ups are engrossed in Product Development (which I agree is more fun) •Do not pay attention to or budget for significant Marketing push until they realize that they are running out of cash •Focus changes to fund raising •Investors don’t want to invest because there is no significant sales
  4. 4. Inbound MarketingInbound Marketing Inbound (SEO, Blog, Social Publishing) •Potential clients coming knocking on our door
  5. 5. Outbound MarketingOutbound Marketing Outbound •You go knocking on client’s door
  6. 6. What is SEO?What is SEO?
  7. 7. What is SEO & Digital Marketing?What is SEO & Digital Marketing? SEO •SEO is the process of improving the visibility of the website organically (“naturally” or “unpaid”) on Search Engine Results Page (SERP). Digital Marketing •The promotion of products, brands or services via electronic media.
  8. 8. Various sources
  9. 9. Organic searchOrganic search Rank based on PPC bidding Rank based on Google’s 200+ parameters **Paid advertising does not directly affect your SEO ranking
  10. 10. Why SEO?Why SEO?
  11. 11. How does Google searchHow does Google search work?work?
  12. 12. Google searchGoogle search Google’s aim is to give searchers the most relevant and high quality search results •60 trillion individual web pages •Google navigates the web by crawling links from page to page •Sorts pages by content and other factors •Keep track of it all in the INDEX •Based on search it pulls relevant pages from the INDEX •Results are ranked in 1/8th of a second based on 200+ factors including
  13. 13. How does Google rank websites?How does Google rank websites? Google Ranking of Website Backlinks Social Networking Search friendly graphics Meta Description200+ parameters Keyword density Relevant, Fresh & Unique content URL Keyword phrase
  14. 14. How to SEO?How to SEO?
  15. 15. SEO strategies: On-siteSEO strategies: On-site • Keywords • First step in successful SEO strategy • Use Google Adwords Keyword Planner/Moz to evaluate competitiveness of words
  16. 16. SEO strategies: On-siteSEO strategies: On-site •Meta data • Title Tag, Description Tag, H1 tag, H2/3/4 tags • Should be unique & relevant for each page • Focus on value for users and not on search engine as much
  17. 17. Meta DataMeta Data
  18. 18. Meta DataMeta Data
  19. 19. SEO Strategies: On-siteSEO Strategies: On-site Keyword search Description under 155 characters Title under 60 characters
  20. 20. Keyword AnalysisKeyword Analysis
  21. 21. Keyword ListKeyword List
  22. 22. Google Search VolumeGoogle Search Volume
  23. 23. SEO strategies: On-siteSEO strategies: On-site • URL • Incorporate keywords in your URL where possible • Competitor analysis • Images • Quality images for positive user experience • Image names (alt tags) should be relevant and descriptive (i.e. use RedSofaSpingCollection.jpg instead of image1.jpg) • Mobile readiness • Searches on mobile devices not exceeds PCs • Site has to be responsive
  24. 24. Mobile friendly & search rankingMobile friendly & search ranking TIP: Test your website’s mobile friendliness on https://www.google.com/webmasters/tools/mobile-friendly/
  25. 25. SEO strategies: On-siteSEO strategies: On-site •Site Map • Lays out the inner structure of the websites content to the search engines • Site map on home page as well as XML site map inside the code •301 Redirect • Permanent redirect from one URL to another •Missing page (404 errors) redirect
  26. 26. SEO strategies: On-siteSEO strategies: On-site • Original Content • Content is KING – blogs, videos, case studies etc. • Focus on content that is useful, informative and unique TIPS - Convert every project/product into a case-study and publish - Get client testimonial (video preferably), post on youtube/vimeo - Press Release any significant news - Speaking engagement - Have every member of the team contribute content
  27. 27. SEO strategies: Off-siteSEO strategies: Off-site
  28. 28. SEO strategies: Off-siteSEO strategies: Off-site • Back-linking • Quality links pointing to your website • Build back links by submitting press releases, submit to popular blogs, good quality product images or graphics that will influence bloggers and websites to link to that content • Social Media • Strong social media presence – sends search engines signals of influence and authority. • Consumer Reviews (Yelp, Trip Advisor, City Search) • Search engine submissions / directory listings (DMOZ) Remember - your competition is doing this, you just have to do it better & more aggressively to win!!! TIP: Maintain a monthly content and digital marketing calendar
  29. 29. How aggressive should I be you asked?How aggressive should I be you asked?
  30. 30. Digital Marketing investment calculatorDigital Marketing investment calculator 1. Where do you want to be next year (set a goal)1. Where do you want to be next year (set a goal) 2. What is your average revenue on each client?2. What is your average revenue on each client? 3. What are you willing to pay to acquire each client? 3. What are you willing to pay to acquire each client? 4. Divide your revenue by average revenue per customer. This will give you how many customer you need to achieve your goal 4. Divide your revenue by average revenue per customer. This will give you how many customer you need to achieve your goal 5. Multiply number of customer needed by cost you are willing to pay to acquire each customer. 5. Multiply number of customer needed by cost you are willing to pay to acquire each customer. $500k revenue $10k $1k 50 $50,000 Or $5k/month
  31. 31. Organic vs. paid searchOrganic vs. paid search Organic Paid (PPC) Pros: •Results are non-bias •Longer-term ROI - Natural results generate more traffic •Increase traffic without increasing budget Cons: • Top placement can take a long time (months or years) • Placement can fluctuate, so efforts must be continuously maintained • No guaranteed results Pros: •Instant traffic – will notice traffic within hours of activating your account •Split testing – can test several ad copies to see which ones convert better •Better tracking Cons: •Can be expensive if not implemented properly •Requires regular monitoring of ad campaigns
  32. 32. Questions?Questions? • For a copy of this presentation email me at krishna@websitejungle.com • Like us on Facebook o https://www.facebook.com/websitejungle • Follow us on Twitter @websitejungle o https://twitter.com/websitejungle 2500 Plaza 5, Harborside Financial Center2500 Plaza 5, Harborside Financial Center Jersey City, NJ 07311Jersey City, NJ 07311 www.WebsiteJungle.comwww.WebsiteJungle.com Ph: 888-309-3292Ph: 888-309-3292

×