Winning Listings and Converting Buyers with Facebook (Part 2)

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Now that you have your page set up it's time to grow your fan base, web presence and SEO by inviting your email contacts, setting up a custom Facebook url, and creating a Facebook link in your email …

Now that you have your page set up it's time to grow your fan base, web presence and SEO by inviting your email contacts, setting up a custom Facebook url, and creating a Facebook link in your email signature. These simple steps will bump up your page on search engines and make it easier for you clients to find you.

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  • 1. Winning Listings& ConvertingBuyers withFacebook(Part 2)
  • 2. About Me• Graduate from UW-Madison• Marketing and Logistics Intern at WSDC• Marketing and Promotions Intern at ESPN Radio• Social Media Intern at Monona Terrace• IT and Social Media Consultant at American FamilyInsurance• Social Media Specialist at HSAPhone: 608-798-6001 ext. 6410Email: Brian.Geick@onlineHSA.comContact:Hi!
  • 3. Live TweetFollow Us
  • 4. HSA Social Media ResourcesClick to expand
  • 5. HSA Social Media Resources• Webinar Recordings• Slides• Facebook Tutorials• Videos
  • 6. • Email Signature–Outlook & G-Mail• Exporting Email Contacts• These Slides• A recording of this• MoreSocial Media Resources
  • 7. Importance of Social Media
  • 8. Importance of Social Media
  • 9. Of consumerstrust peerrecommendations14% trustadvertisementsRecommendations
  • 10. Recommendations
  • 11. • Valid address• Check in’s turned on (default)Recommendations
  • 12. Using Email Contacts toBuild Your Audience
  • 13. Facebook URLhttp://www.facebook.com/pages/HSA-Home-Warranty/39865544017766454852www.facebook.com/HSAHomeWarranty(78 Characters)(32 Characters)
  • 14. • 1stPage or after 25 Likes• http://www.facebook.com/username• Edit Page > Update Info >UsernameFacebook URL
  • 15. Facebook URL• Your username should be straightforward and easy to remember.• Choose a username that is as close as possible to the name of yourbusiness• Choose a username youll be happy with forever usernames are nontransferable.• If you enter your username incorrectly you may change it ONCE• Use only alphanumeric characters (a-z, 0-9) or periods (".").• You may include periods and capital letters to make your username easierto read, but these wont affect how people find your Page.• Your Pages username must adhere to Facebook’s Statement of Rightsand Responsibilities.For example, www.facebook.com/HSAHomeWarranty andwww.facebook.com/HSA.Home.Warranty go to the same Page.
  • 16. Facebook URL• Fliers• Brochures• Business Cards• And All Other Marketing Material
  • 17. Email SignatureBrian GeickSocial Media SpecialistHSA Home WarrantyBrian.Geick@onlinehsa.com
  • 18. Email Signature
  • 19. Email Signature
  • 20. Page Apps
  • 21. Upcoming Topics
  • 22. Upcoming TopicsThe formula used to determine ifyour post will show up in your fansnews feed
  • 23. Upcoming Topics
  • 24. Win PrizesPost on our page and be enteredinto our monthly fan drawing
  • 25. Engagement is not about thequantity of your followersbut the quality of yourinteractions with them