Using Facebook for business fdma


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FDMA Annual Summit - 2010

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Using Facebook for business fdma

  1. 1. Using Facebook For Business<br />Florida Direct Marketing Association<br />May 20, 2010<br />Jeff Yaniga – Destination Rx –<br />Jason Peck – eWayDirect –<br />
  2. 2. What We’ll Cover<br />What do YOU want to learn?<br />Plus..<br />Setting up a Facebook page for your business<br />Tips for effectively leveraging your page<br />Examples of companies doing it well<br />What you should know about the FB Open Graph API<br />What you should know about privacy on FB<br />
  3. 3. Why Facebook<br />400 million+ people (over 100 million in US)<br />2nd most popular website behind Google<br />Great tool for connecting people<br />Fastest growing demographic? Women 55+<br />60% of Facebook fans and 79% of Twitter followers are more likely to recommend certain brands since becoming a fan or follower.<br />
  4. 4. Business Goals for Facebook<br />Get Found<br />Test Ideas<br />Engage Audience<br />Promote content you’ve created<br />
  5. 5. Pages vs. Profiles<br />
  6. 6. Creating a Facebook Page<br /><br />
  7. 7. Edit Basic Page Info<br />*Tip – Make sure you hit “publish” when you’re ready to make your page public<br />
  8. 8. Customize It - Tabs<br />Tabs are extra ways to deliver content and promotions to people through Facebook pages<br />
  9. 9. Customize It - Tabs<br />Edit page (link on left) then browse more apps<br />
  10. 10. Finding Applications<br />
  11. 11. Install Applications <br />Networked Blogs – publishes your blog to your page and to fans’ news feeds<br />Events – if you have online events (webinars) or offline events, this create events for them<br />YouTube for Pages<br />Twitter for Pages<br />Static FBML – Enables you to create and customize own tab<br />
  12. 12. Other Settings<br />
  13. 13. What to Post<br />Industry news<br />Industry facts<br />Viral content<br />Business news<br />Promotions/deals<br />Blog posts (can be automated)<br />
  14. 14. Custom Landing Pages<br />Install Static FBML App and Customize<br />Ideas<br />Promotions/special offers<br />Customized welcome/greeting<br />Exclusive fan-only content<br />Featured products/whitepapers<br />Email newsletter signup<br />
  15. 15. Examples<br />Levi’s<br />Dell<br />Gatorade<br />Everyday Wildlife Champions (sponsored by Dawn)<br />
  16. 16. Levi’s on Facebook<br />
  17. 17. Dell on Facebook<br />
  18. 18. Gatorade on Facebook<br />
  19. 19. Everyday Wildlife Champions<br />
  20. 20. How To Measure<br />Insights (link on left for page admins)<br />Interactions, Interactions per post, comments, likes<br />Number of fans, number of page views<br />Still, pretty limited<br />Custom tracking links<br />Google analytics<br />
  21. 21. FB Open Graph API<br />Registration – Login with faces<br />Data collection<br />user ID, name, email, gender, birthday, current city, profile picture URL, and the user IDs of the user’s friends who have also connected with the application.<br />Like button<br />Activity Feed/Recommendations<br />
  22. 22. Open Graph Example – Levi’s<br />
  23. 23. Privacy on Facebook<br />Be careful what you share<br />Additional reading:<br />How to manage privacy in 2 mins -<br />
  24. 24.
  25. 25. Final Thought<br />Integrate Facebook with what you do. It doesn’t need to be your home base.<br />