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Social Networking Webinar


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LinkedIn . . . Plaxo . . . Biznik . . . Facebook . . . are referred to as Social Networks.

Are you in, listed, have a page? What does it all mean to you or your business?

If you . . .
1) Have been thinking that you should get into Social Networking but haven't gotten started because it seems too overwhelming.
2) Are at the stage where you’ve started Social Networking, but haven’t received any results—nor understand what results you might expect.

If either of the above are true for you, you will greatly benefit from this webcast.

You’ll take away . . .
During the 60 minute webcast, we explain the basics of what you need to get started and go over the 5 deadly mistakes you can’t afford to make when social networking. Lastly, you will get a list of "how to's" to get you going.

Presented by Rick Itzkowich / Productive Learning & Leisure, LLC

Hosted by Tiffany Odutoye, Virtual Partner, LLC (
December 22, 2008

Published in: Business, Technology
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Social Networking Webinar

  1. 1. 5 Deadly Mistakes You Can’t Afford to Make While Social Networking
  2. 3. Why Should I Use Social Networking? <ul><li>To systematically fill your pipeline with new prospects </li></ul><ul><li>To increase loyalty and client retention </li></ul><ul><li>To take advantage of non-business hours </li></ul>
  3. 4. Mistake #1 – Having the Wrong Mindset <ul><li>Selling vs. Building Relationships </li></ul><ul><li>Hunting vs. Farming </li></ul>
  4. 5. Mistake #2 – Missing a VCP Strategy <ul><li>Visibility </li></ul><ul><li>Credibility </li></ul><ul><li>Profitability </li></ul>
  5. 6. Mistake #3- Impatience <ul><li>Measuring the wrong things </li></ul><ul><li>Bamboo plant </li></ul>
  6. 7. Mistake #4 – Missing a way to continue the conversation <ul><li>Bridge the gap between the 1 st and 3 rd conversation. </li></ul><ul><li>Freebies </li></ul><ul><li>Not Related to Your Core Business </li></ul>
  7. 8. Mistake #5 – Focusing on Numbers vs. Relationships <ul><li>Numbers and influence are different </li></ul><ul><li>100 people you pay attention to you is better than 1,000 that ignore you </li></ul>
  8. 9. Social Networking Basic Strategy <ul><li>Play Tennis </li></ul><ul><li>Make deposits </li></ul><ul><li>Law of Reciprocity </li></ul>
  9. 10. SN are like Countries <ul><li>Each site has it’s own: </li></ul><ul><li>Language </li></ul><ul><li>Rules </li></ul><ul><li>Personality </li></ul>
  10. 11. LinkedIn <ul><li> </li></ul><ul><li>Great for building credibility </li></ul><ul><li>Great for giving referrals </li></ul><ul><li>Build it to add value to your network </li></ul>
  11. 12. Biznik <ul><li> </li></ul><ul><li>Great for gaining visibility </li></ul><ul><li>Great for gaining credibility </li></ul><ul><li>Great for prospecting </li></ul>
  12. 13. Ecademy <ul><li> </li></ul><ul><li>Great international presence </li></ul><ul><li>Larger businesses </li></ul>
  13. 14. LinkedIn Tactics <ul><li>Import your contacts from your address book and match to those already in LinkedIn </li></ul><ul><li>Connect with those already in LinkedIn </li></ul><ul><li>Invite others to join LinkedIn </li></ul><ul><li>Write testimonials for others in your network. </li></ul><ul><li>Answer questions </li></ul><ul><li>Ask questions </li></ul>
  14. 15. Biznik Tactics <ul><li>Write articles </li></ul><ul><li>Welcome people – act as a host </li></ul><ul><li>See who among your contacts is already in the network and connect to them </li></ul><ul><li>Invite others to join </li></ul><ul><li>Comment on people’s articles </li></ul><ul><li>Offer people a free gift when they join your network </li></ul>
  15. 16. Ecademy Tactics <ul><li>Accept invitations to connect </li></ul><ul><li>Invite others to gain pd. membership benefits </li></ul>
  16. 17. Common Questions <ul><li>Who should I add to my network? </li></ul><ul><li>How do I get started? </li></ul><ul><li>Do I need to fill out my profile? </li></ul><ul><li>What about my picture? </li></ul><ul><li>Paid vs. Free? </li></ul><ul><li>What can I give as my freebie? </li></ul>
  17. 18. QuoteActions <ul><li>Excellent as a free gift </li></ul><ul><li>Offers value and enjoyment </li></ul><ul><li>Unrelated to your core offering </li></ul><ul><li>Inexpensive </li></ul><ul><li>Simple </li></ul><ul><li>Scalable </li></ul><ul><li>Gives you daily access to your prospects and clients email mailbox </li></ul>
  18. 19. Special Offer – Today Only! <ul><li>Subscribe to QuoteActions </li></ul><ul><li>Get started with $0 </li></ul><ul><li>Save $78.95 ($49 set fee waived + one free month at $29.95)‏ </li></ul><ul><li>60-day Money Back Guarantee </li></ul><ul><li>Go to </li></ul><ul><li>Use coupon code QaTf1208 </li></ul>