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Winning Listings and Converting Buyers with Facebook Part 5


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Everyone is looking for ways to measure the effectiveness of their social media spending and the truth is Facebook provides you with more information about your page than you could ever dream of using. The hardest part isn't getting the numbers but sorting through this data to find the important insights that are driving engagement among your fans. Join us as we explore Facebook Insights to show you the number of people you're reaching on a weekly basis, the engagement score of every post you've made and much more.

Published in: Real Estate
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Winning Listings and Converting Buyers with Facebook Part 5

  1. 1. Win Listingsand ConvertBuyers with Facebook (Part 5)
  2. 2. Burke Smith – Career Highlights • Chief Communications Officer at HSA Home Warranty • Founder of YourNetCoach, Founder of ipayOne, Executive Team at Prudential California Realty • Licensed California Broker & Real Estate Coach/Consultant/Trainer • Personally responsible for over 1000 closed real estate transactions • Featured on CNN & in the New York Times • Nominated 2 years in a row Inman Innovator of the YearClients have closed over $25 billion in residential real estate!
  3. 3. Michael Herman: Chief Operations Officer
  4. 4. Brian Geick – Career Highlights • Graduate from UW-Madison • Marketing and Logistics at WSDC • Marketing and Promotions at ESPN Radio • Social Media Specialist at Monona Terrace • IT and Social Media Consultant at American Family Insurance • Social Media Specialist at HSA Contact:Hi! Phone: 608-798-6001 ext. 6410 Email:
  5. 5. Live Tweet Follow Us
  6. 6. This Webinar will be Recorded• A copy will be emailed to everyone who registered
  7. 7. Contact Your Rep!• Past Webinars• Check Lists• Tutorials• Slides• Find your Rep – indrep.aspx
  8. 8. Social Business
  9. 9. Facebook Updates Recent Updates
  10. 10. Recent Updates• Post Targeting
  11. 11. Recent Updates• Post Targeting
  12. 12. Recent Updates• Page Feeds – updates only from pages you like
  13. 13. Recent Updates• Facebook Job Board
  14. 14. Recent Updates• Gifts – Buy, give and ship a real gift to your friends directly through Facebook
  15. 15. Recent Updates• Gifts
  16. 16. Recent Updates• Gifts
  17. 17. Facebook Insights
  18. 18. Metrics that Matter• Likes (Fans)• Virality (Engagement)• Reach (Impressions)• People Talking About This (PTAT) – Likes, Shares, Comments, Mentions, RSVPs, Check ins, Wall Posts, Poll Answers, Photo Tags
  19. 19. Insights Explains• Who Likes my Page – Demographics and Location of Fans• When is the Best Time to Post• What Kind of Content Should I Post• Page Traffic – How many people are visiting my page – How are they finding my page – What are they looking at on my page
  20. 20. Requirements
  21. 21. Accessing Insights• On Admin Panel
  22. 22. On To Insights
  23. 23. Understanding Page Performance
  24. 24. Understanding Page Performance
  25. 25. Understanding Page Performance
  26. 26. Understanding Page Performance
  27. 27. Understanding Page Performance
  28. 28. Understanding Page Performance
  29. 29. Demographics
  30. 30. View Your Competitor’s Insights