The document discusses using email marketing and social media marketing to drive new customer acquisition. It provides strategies for using platforms like email, blogs, Facebook, Twitter, and user generated content. Some key recommendations include personalizing email content based on customers' interests, engaging customers on social media before and after trips, using automated emails and surveys to generate user content for marketing, and inviting past customers to connect on social platforms to increase engagement. Measurement of tactics like reminder emails achieved an average click-through rate of 16%.

1. Using Email Marketing & Social Media Marketing to Drive New Customer Acquisition Brandon Lake Founder and Director @resmarksystems.com Chris Baggott Co-founder/CEO Compendium @chrisbaggott @Compenidum

3. 3 National customer base of over 300 clients

5. Respondents’ Primary Social Media Objectives Source: 2010 COLLOQUY & DMA Social Media Study

6. Content Coordination Specialist

7. Travel, Tweets and Trends…Revisited Key Findings from Study What it means to you? Facebook Twitter Blogging Email Photos & Video Staff Participation

8. Usage vs. Effectiveness

9. Email: Relevance is Key

10. Who? How Many? Identify needs and interests Where? What? When?

11. Create emails with personalized content

12. Content Relevancy Maximizes Opens and Clicks Based on Average results for top –performing emails sent by Western River Expeditions

13. Email: Personalization

14. Email: Effective Strategies Make email an integral part of marketing Personalize towards 1:1 marketing Automate to ensure better timing

15. But where do we get enough relevant content to be this personal?

17. Blog: Effective Strategies

18. Blogs provide permanence, searchability, and simple content creation

19. Only 20% of your guests’ experience happens on the trip itself.

20. 20% Trip Experience 40% Anticipation 40% “Echo” after Trip Source: Myriad Marketing

21. Engage guests via social media Personalized, automatic pre-travel emails

22. User Generated Content is key for limited budgets

23. Dunbar Circle “Put differently, people who are members of online social networks are not so much networking as they arebroadcasting their lives to an outer tier of acquaintances who aren’t necessarily inside the Dunbar circle. Humans may be advertising themselves more efficiently. But they still have the same small circles of intimacy as ever."

24. Automatic post trip surveys Generate content for testimonials on your website

25. Customers create content on your blog, facebook and twitter

35. Average Click Through Rate of 16%

37. Traffic Following Reminder Email

39. Add on Bonus: Customers also posted on Trip Advisor

43. Invite past guests to join via email Invite customers to join an event on facebook

44. Post a group photo and ask guests to come tag themselves and connect with others

45. Contests: Like us on Facebook to win a trip See promotional guidelines and Wildfire App

46. Email as Content??

51. Blog Only

52. Questions? Brandon Lake, Resmark Systems brandon@resmarksystems.com www.ResmarkSytems.com @ResmarkSystems Chris Baggott, Compendium chris@compendium.com www.compendium.com @chrisbaggott